Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
Are you one of those that have a diskless (or low flash disk) based Xbox 360? We’ve been wondering, ourselves, what Microsoft was going to do to “fix” the fact that the upcoming Fall Update is going to require 128MB of disk space.
@Aussie Diablo III preorders not getting refunded from GAME
This sucks major balls. Aussies already get the short end of the stick, due to significantly higher prices. I pity them, they deserve better.
@Dark Souls multiplayer
I think that another game that uses a similar concept is TrackMania Nations. Granted, in TMN you only see the ghost of the other players, they don’t affect the game too much.
@QOTW:
Hmm, I don’t really play free-to-play games. I did play a free game (“Red Alert: A Path Beyond”) though.
Good news, Herr: Blizzard is accepting those preorder refunds from GAME. Just send them your receipt, and you can purchase it from Blizzard minus the deposit.
Hi Jonah, Jordan, Paul and Dan;
I love the show and really enjoy listening to your buys perspective on the gaming industry.
I was wondering if you guys could discuss the recent announcement for an Enhanced Edition of Baldur’s Gate I & II and their plans to make Baldur’s Gate III.
Do you think they will actually make this worth buying since you can get both of the Original games gog.com rather cheaply. I’m sure these Enhanced Editions will be around $60. I can’t help but want to keep my expectations low on this even though I do love the BG series.
Some awkward silence there… I think Dan was a bit tired during recording.
@QOTW: I would say hands down Team Fortress 2, it is just so fun. I have clocked in 265 hours and the only reason I have stopped playing it is because I know every nook and cranny in it. It also gets kind of boring when you’re constantly at the top of the leaderboard :P.
I have recently started play the MOBA Super Monday Night Combat. It’s great, I’ve played 78 hours of it, but it only has 1 mode and 3 maps as of yet. There isn’t much else to do but master the different classes. I think it also made me hate MOBA games just because there is rarely a team environment. Everyone gets pissy whenever their team loses, and blame it on their teammates even if they were the worst player. I don’t know, in TF2 I always had that feeling of being in a huge team cooperating, and if you died it was your fault.
I would also like to note that I have never spent a penny on free-to-play games.
@PlayAlterEgo: I got kidnapped and killed on my way to school…