Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
@Diablo III‘s Wilson on former Diablo dev’s mixed feelings on game: “F- that loser”
The criticism sounds fair. I’m with Jonah on this subject, Diablo 3 didn’t do as good as expected, so it could be that the current team ended up venting some of their frustrations.
I’ll stick with how I feel about Blizzard after opting for all time Internet connection DRM: f*ck Blizzard.
I like what Brevik said:
“so I am happy that it has come to light that how talented that group was and how unique and special that group was. I am hoping that, as this happens very often in the industry, you see it with Call of Duty and things like that , when the people leave the game changes and it shows how critical people are in this industry.”
@C&C: Generals 2 will be multiplayer-only at launch
🙁 … why … I liked the story mode in Generals …
If however they release also modding tools for it, I can see fan made stories.
Thing is, if the game is MP only, I can see it forcing you to play with a constant online internet connection, no modding tools available.
Hmm ….
Jordan does have a point, to me the story sold the game. I did play MP and lots of skirmish, but it was the story that hooked me.
I will give it a play though, who knows …
@QOTW: I guess 2-3 months before announcing the next generation.
What happened to the “There’s a zombie on your lawn” song?
Hmm, “I can see” too much 😛 …
It’s good to hear that Paul is all right. We really need that “Paul touch” he adds to the podcast. I already miss his emotionally spurred illogical arguments. Reminds me of my ex-girlfriend.
@Diablo 3 bitching
It’s easy to see why Blizzard gets so emotional about that comment. It takes a lot of time and effort to develop a game. When someone criticises your work, you are bound to lash out. But if you do it on twitter and it makes into the news then you are daft and should probably go back to school. Next time just break into the guys house and discreetly take a shit on his carpet.
In reality, Diablo II was better and more successful then it’s sequel. That is a fact for many. But that was a long time ago. Blizzard attempted to modernise III to contemporary standard. This may have been a mistake. Poor fan service. Still, the game is out and nothing will change that.
@Guildwars
Wanted to play the original but never had an opportunity. For me there was always a barrier to playing MMOs. As I am a student, I am forced to own a laptop rather than a desktop. That means I can play an hour of an MMO at most before the thing goes into a critical meltdown. Recently I got a PS3 and downloaded DC Universe. I played the game before on my laptop but had to quit because of heating and lag problems. With the PS3 that problem is gone and I am actually enjoying myself. Wish they would release more MMOs on consoles. I am actually looking forward to FFXIV.
@Command and Conquer
The series is just not the same after Westwood fell apart. I enjoyed Red Alert 1 and 2. Played C&C 3 and wanted to kill something. That game was cancer. I still prefer to stick to Red Alert 2. Believe it or not, but there are still a 100 or so people hanging out on the on-line servers there.
@Prey’s great escape
Prey was a launch title for Xbox360 as far as I remember. Wouldn’t surprise me if they made Prey 2 for the next gen launch. A bit too risky to release games at the moment, unless they start with Halo, Assasins or Call.
@QOTW
Depends on the popularity of the console and the economic situation. In standard cases, you should cut the price a year or so after the release. By then most of those interested in shelling out full price for the console probably bough it. Others need an incentive and the price cut will do the trick. In special cases like PSVita, you should cut the price preferably before the sales figures go into negative numbers. With cases like PSP GO you shouldn’t make the console in the first place.
PS: I was enraged when BBC NEWS spent most of it’s report on Brevik’s conviction talking about how he played WOW and COD. Cause obviously all mass killers are influenced by video games. Should make a decent QOTW: does playing games make you want to pick up a gun and massacre people?
Greetings from Portugal!
Can’t wait to get a chance to play Guild Wars 2. I’ve already got enough games for now. If it receives enough praise by the end of this year, I’ll probably buy it. I’m also mildly excited for Plants vs Zombies 2, the original was great.
@QOTW: I think that any time hardware is not coming close to target sales, that should be the time that the company considers a price cut.