Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
Rhythm games are the new FPS for a lot of gamers, a broader audience of gamers, and the market is thriving and demanding new titles. Harmonix and Activision are at the front of the battle with Konami following a bit behind but still contending (we think) very soon.
@Gamergate: Oh what a cluster-duck. Companies need to stay out of politics and people need to keep their personal lives out of the media and business world. Why are these people failing to learn these lessons? Not to mention the whole mob mentality of jumping on a bandwagon that they have no business getting involved in the first place. No wonder I’m an escapist. I had thought that the name Gamergate was a company until I read this story and not a continuation of the Watergate “meme”. I agree with Paul you shouldn’t add –gate to the end of every scandal. It makes it hard to differentiate from real things that have gate in it’s name like Brandenburg Gate or Golden Gate.
@Capcon: I know they are in the business to make money but I’ve always hated this mentality. The idea that if it doesn’t make 2 million it isn’t worth bothering with his a terrible thing, there have been games that did better over their life time then when they initially launched. Some games take time to build up their popularity and this need for them to be block buster sellers doesn’t guarantee quality. There are many AAA games that have sold millions and I have NO intention of ever buying or playing. This is the mentality that killed the original Sierra games and with them coming back I don’t want to go through all that again.
@Mario Clones: There was a similar joke in Sierra’s Leisure Suit Larry, where if your character died and you restarted they showed a cut scene of a new Larry being made and put back in place. So that’s an interesting game concept to imagine your characters going through.
@QotW: My favorite Saturday morning cartoon would have to be the Dungeons and Dragons. I loved Superfriends and Amazing Spider-man (who was teamed up with Iceman and Firesta). I had to use a site (http://www.inthe80s.com/saturdays.shtml and http://www.inthe90s.com/saturdays.shtml) to remember what cartoons were on Saturday morning as opposed to Weekday afternoon or morning. So I can’t seem to find when I watched Silverhawks, Thundercats or GI Joe, which I thought were in the morning. There are just so many to list but those that are very memoriable were Gummi Bears, Garfield, Kissyfur, and Smurfs. I have to agree with Jonah I do remember watching Smurfs mostly to get to whatever was after it and I didn’t stick to just one channel. It was a very warm and fuzzy nostalgic memory of a tradition that it is a shame has seemed to come to an end. I was like Jonah as well as after watching the cartoons I would be ready to go out and play.
The third Question of the week is that I play the Nintendo 3DS, I love all the RPG games and the old nostalgic games that I can play on it. I’m very into the Professor Layton games so that’s another one for Pawel.
GamersGate is the online store.
@EAs eternal struggle against its own credibility
When Battlefield 4 came out I was lucky enough to be at university and did not buy it at launch. I pre-ordered Battlefield 3 and spent the first day trying to get into a game, so I am glad I missed their second fiasco. DICE needs to stop rushing their games out the door. Especially considering that the Battlefield series have a terrible single player component which cannot compensate for lack of multiplayer (unlike Call of Duty).
@Thr Cute Terrors of Nintendo
According to the original Mario manual, Bowser turned all citizens of mushroom Kingdom into blocks. Basically, Mario rescues the princess as an accomplished mass murderer. In fact, Nintendo is full of creepy things which would make the Western audience cringe in fear. Dead Pokemon, Silent Hill-like Zelda dungeons and getting Zelda’s “Ultimate Reward” right in the dungeon she was kept in. Their early games are as good for kids as GTA.
@QOTW
The 3DS is still my favourite. I don’t play small iPhone games. I have KOTOR on the iPhone but it gets continuously interrupted by various notifications and calls, which makes me loose my progress.