Xbox 360 Kicking PlayStation 3 Two-to-One In Europe

October 1, 2008| schommer| 0 Comment| 9:46 am

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Xbox 360‘s been seeing success in Europe, but nothing compares to the success they’ve seen since the recent price cuts. Sales for the 360 are up 214% which is pushing them past the two-to-one sales ratio against the more expensive PlayStation 3.

We’re assuming this 214% increase is due to the cheaper price combined with a large selection of great game titles. No doubt Microsoft is happy to hear the news that their price cut went over so well in all countries. Unfortunately, we’re not so sure a straight PlayStation 3 price cut would drastically change the sales ratio because the PS3 still has very few exciting games when compared to the Xbox 360 which has a year head start on its bigger competitor.

Microsoft’s new to console success, being the odd duck last generation. They’ve learned a lot and has kicked up the competitive nature of console gaming, giving PlayStation 3 a run for its money. Competition is wonderful and is probably making Sony’s exec’s wonder what tactic to chooes next.

Of course, the Wii is a sales rampage and has been for a few years now. At this point, it’s not even fair to compare the two. However, we’re sure Microsoft will eventually come out and boast their recent European victories as sales figures solidify and become “official.”

Can Sony put up any Resistance to this market domination?

Read on for more press release information from ChartTrack.

LONDON – 30 September 2008 – New figures announced today by ChartTrack saw sales of the Microsoft® Xbox 360 increase by 214% in the last two weeks<1>, outselling Sony’s PlayStation 3 by more than two-to-one and reaffirming its strong momentum in Europe in the wake of its recent reduction in estimated retail price (ERP).

A reduction in the Xbox 360 ERP last week has brought the entry-level price point for Xbox 360 down to£129.99. The reduction is only part of the story though, as the largest marketing campaign in the history of Xbox also launches, inviting everyone to live their music, movies and family gaming‘moments’ with Xbox 360 through new television, print and poster ads as well as a totally new look for Xbox.com. Combined with new launches to add to its already impressive line-up of games, movies and wider entertainment content, Xbox 360 is set to drive forward the success that saw sales reach over 6 million in Europe last week.

Through an incredible line-up of games in time for Christmas, including the new singing game Lips and the chance to star in your own B-movie with You’re in the Movies among many others, an ever-growing library of downloadable movies, a revolutionary new interface and new interactive games soon to be available through Xbox LIVE, the Xbox 360 is truly becoming the home of mass-market entertainment with something to offer every interest and budget.

Chris Lewis, Vice President, Interactive Entertainment Business EMEA, said:“This data shows that the Xbox 360 trajectory continues upwards, and not just in the UK. We’ve seen uplift in all countries in Europe and are confident that even at this rate of growth we can keep retail satisfied with a steady supply of consoles throughout the Christmas season. Our commitment to continuously improving and innovating new content, our new high-profile marketing campaign and the fact that we’re now the best-value next-gen console on the market with an entry-level ERP of£129.99 combine to make Xbox 360 the right blend of gaming and wider experiences at the right price to offer unparalleled entertainment for everyone. And these figures prove it.”

From last Friday, 19th September, Xbox 360, which includes a 60GB hard drive and one wireless controller, has an ERP of£169.99. The Xbox 360 Elite, which comes with a massive 120GB hard drive enabling consumers to store huge quantities of content downloaded from Xbox LIVE® Marketplace as well as their own music, has an ERP of£229.99. The Xbox 360 Arcade console, perfect for those wishing to make their first foray into the gaming and entertainment world of Xbox, has an ERP of £129.99.

<1> Figures based on ChartTrack published results for UK 29 September 2008

(Thanks, Kotaku)

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Sony’s Software Development Beta ProjectsSony’s Software Development Beta Projects

It seems we’ve seen a lot of great concepts from Sony for their PlayStation 3 product line but very little has managed to hit the software virtual shelves. We’ve heard of Sony’s Afrika for the PS3 back at E3 in 2006 and we’re looking at it for 2008’s holiday lineup.

We’ve heard about Sony Home for years as well, but that’s now in some type of beta. It was supposed to be an open beta but that didn’t seem to work out and now it’s closed beta only. Recently they pushed out a firmware update that bricked PlayStation 3 consoles or at least screwed up many of them in varying levels.

Are they just really bad at software development and road map predictions? As a hardware development company they’ve put out some hardcore products, stone cold stable in terms of design and efficiency from the Walk Man to the PS3. Their products are practical in design, for the most part, fairly pretty, stable and function as designed. Yet they come up short on software time and time again.

One of the contributors at 2old2play had some things to say about Sony’s development efforts:

“Having worked at Sony as a Creative Designer two years ago, it doesn’t surprise me that they have still yet to release Home. While there, I was working on their Station Launcher application which was supposed to be released in late 2006. However, the Launcher app is still only in Beta to this day.” (2old2play.com)

In many ways their the anti-Microsoft in their approach and commitments. While Microsoft ships hardware that has what must be a 60% failure rate Sony ships hardware which works fairly well. On the flip side, Microsoft publishes a large quantity of software for all their products and has done very well in the business. Nobody can say it’s 100% perfect but it tends to get better with age or, at least, grow on you.

(more…)

Storage Solutions for Fall UpdateStorage Solutions for Fall Update

Are you one of those that have a diskless (or low flash disk) based Xbox 360? We’ve been wondering, ourselves, what Microsoft was going to do to “fix” the fact that the upcoming Fall Update is going to require 128MB of disk space.

It seems they’re going to hand you either a 512MB memory card or a 20GB Hard Disk for the price of $20.00. If you’ve got the $20.00, this would be the best route to go as 20GB is way more than a free 512MB flash card. You’ll be hard up to find 20GB anywhere for a buck a gigabyte – definitely a good deal.

Unfortunately, tonights gaming podcast will still have us pondering the news as we’ve already recorded it and asked the question “what are they going to do?” If you want to see if your console qualifies for the storage upgrade, head to Microsoft’s website with your serial number and console ID handy.

(Thanks, GameStooge)

PSN Outage Causes 200% Rise in PS3 Trade-InsPSN Outage Causes 200% Rise in PS3 Trade-Ins

The patience of PlayStation 3 owners is wearing thin as retailers are reporting a 200% increase in PlayStation 3 trade-ins, usually for Xbox 360 consoles, as well as sales slumps for PSN points cards and fewer multiplatform game sales for PS3.

“In the first week of downtime we did not really see any major change in sales or trades,” says one source, a store manager at a major UK retailer speaking on condition of anonymity. “However from the second week onwards we have seen an increase of over 200 per cent on PS3 consoles being traded in, split almost 50/50 between those trading for cash and those taking a 360 instead.”

Another UK source has reported that the independent retailer had seen a “massive increase” in the volume of PS3s traded in in recent weeks, and has pegged the biggest trade-in demographic as “the hardcore online shooter crowd”, who are logically the group most likely to defect when their online gaming is wiped.