Guitar Hero: Aerosmith Hit’s the Shelves

Guitar Hero: Aerosmith is out, gamers rejoyce. Reviews show the game being “so so” in terms of value and total experiences. GameSpot gave it a 7.0 out of 10 saying it’s a bit short, 41 songs instead of the typical 70+ from other Guitar Hero games… but you’re still paying full price.

They’re also saying Guitar Hero: Aerosmith is easier, which is great for the non-hardcore players. For those uberskills shown off in so many youtube video’s, you’ll probably wanna stick to Guitar Hero III. IGN ranked it a 7.6 out of 10, with much of the same issues as other review sites have found: lots of “the same” in this title only with Aerosmith songs instead of a variety, a bit easy and only attractive to those that like Aerosmith.

If you’re a huge Aerosmith fan, this game goes without saying. If you’re looking for additional guitar tracks to rock out on, again, not a bad selection. If you’re looking for the next great rock and role gaming experience, this isn’t worth the cash it seems.

FANS EXPERIENCE ‘SWEET EMOTION’ AS ACTIVISION’S GUITAR HERO®: AEROSMITH® ROCKS RETAIL SHELVES NATIONWIDE

Epic Video Game Collaboration Lets Players Rock Out With

America’s Greatest Rock ‘N’ Roll Band – Aerosmith

Santa Monica, CA – July 2, 2008 – Gamers and music fans alike are now free to unleash their inner-rockstar as the groundbreaking video game partnership uniting one of 2007’s best selling videogames and ‘America’s Greatest Rock ‘n’ Roll Band’ –Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer– shred store shelves nationwide with Activision, Inc.’s (Nasdaq: ATVI) Guitar Hero®: Aerosmith®. Players can rock out with friends Aerosmith-style with the limited special edition bundle, including a copy of the game, wireless guitar with an exclusive Aerosmith faceplate design, and a collector’s 18-page tour book.

“It’s going to give guitar and music a boost,” Aerosmith guitarist Joe Perry said. “And it’s also going to give new life to all these songs. It may turn a lot of musicians into gamers and gamers into musicians.”

Steven Tyler says, “What’s better than to create a game about us and base it around where we’ve played? And how do a bunch of guys from Yonkers and New Hampshire make it big?”

“Guitar Hero: Aerosmith offers multiple generations of music fans a unique opportunity to live out their rock and roll fantasies with one of the greatest bands of all time,” said Dusty Welch, Head of Publishing for RedOctane. “The intensive motion capture sessions and countless hours of input from Aerosmith have heightened authenticity and proven to be invaluable assets in making, not just a great video game, but an amazing interactive music experience.”

Guitar Hero: Aerosmith brings these quintessential rock legends to the interactive realm to create the ultimate gaming experience. As fans progress through their careers in the game, they can rock out to scores of Aerosmith’s greatest hits including various tracks re-mastered by the legendary band for Guitar Hero: Aerosmith, as well as songs from celebrated artists that the band has either performed with or has been inspired by in some way. Highlighting the list of celebrated artists is an in-game guest appearance from one of the pioneers of hip-hop and kings of rock, Darryl “DMC” McDaniels. Venues from historical moments during the band’s illustrious career offer the experience of “sweet emotion” and further capture the essence of the band’s rise to fame.

Guitar Hero: Aerosmith is now available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™ home video game system from Nintendo and PlayStation®2 computer entertainment. The game is rated “T” for Teen (Lyrics, Mild Suggestive Themes) by the ESRB. For more information visit www.guitarhero.com.

About Aerosmith
For more than 30 years AEROSMITH has defined American Rock ‘n’ Roll. Just a brief overview of their remarkable career is truly mind-boggling: over 150 million albums sold, induction into the Rock & Roll Hall of Fame, countless awards (four Grammy Awards, eight American Music Awards, six Billboard Awards, and 12 MTV Awards), electrifying sold-out concerts around the world and a diehard “Blue Army” fan-base numbering in the millions worldwide. Described by Mojo editor Phil Alexander in a May ’07 cover story as “America’s greatest hard rock act,” the members of AEROSMITH–STEVEN TYLER (vocals), JOE PERRY (guitar), BRAD WHITFORD (guitar), TOM HAMILTON (bass) and JOEY KRAMER (drums)–remain creatively vital, and are the platinum standard for artistic and commercial success in the music business. Through it all they have defeated the odds, silenced their critics and have undeniably withstood the test of time. AEROSMITH are beginning to work on their next studio album, the follow-up to 2004’s critically acclaimed HONKIN ON BOBO, which received a four-star Rolling Stone review.

About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

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Guitar Hero World Tour Bundle MayhemGuitar Hero World Tour Bundle Mayhem

You’re looking to pickup a copy of Guitar Hero World Tour, but you’re currently unsure which bundle does what and how much each will cost. That has now been made clear and gamers can go about their holiday shopping business later this month (Oct. 26th) to pickup the bundle of their choosing.

  • USD $190 for the full band kit on PS3, Xbox 360 and Wii.
  • USD $180 for the full band kit on PS2.
  • USD $100 for the guitar/game bundle on Xbox 360, PS3 and Wii.
  • USD $90 for the guitar/game bundle on PS2.

“And, if $190 just isn’t enough money to spend for you, Red Octane is also offering a special $240 deluxe full band kit bundle that also comes with an XL t-shirt, battery charger, key chain, and guitar case. This deluxe kit is available for both the Xbox 360 and PlayStation 3 versions, with a $220 deluxe kit offered for the PlayStation 2 and Wii.” (1up)

One other thing that 1up observed in this pricing structure: Guitar Hero with guitar controller was $70, Guitar Hero II with controller was $80, Guitar Hero II on the Xbox 360 with controller was $90 and, of course, Guitar Hero III with controller was $100. Are we slowly being brought to the price point that these publishers want to reach? It seems they’re drawing us slowly to higher values as we continue to purchase into their schemes.

Granted, their schemes are fun as all heck so we’re willing to pay to play, but where will it end? Fairly soon we’ll be paying more money for our controller and rock genre style game than the console hardware with extended warranties.

Microsoft’s High Hopes Holiday LineupMicrosoft’s High Hopes Holiday Lineup

This year Microsoft believes they’ve got a heavy hitter lineup of titles starting around now until the end of the year including: Gears of War 2, Fable 2, Guitar Hero: World Tour, Rock Band 2 and Fallout 3. They’re also looking at Lips, their karaoke title with a casual appeal to bring on the sales figures this season.

What about the PlayStation 3? Some of these titles, such as Guitar Hero: World Tour and Rock Band 2 are not exclusives so both consoles have their chance, right? Microsoft’s looking at historical data on trends from Madden 2009 and see the 360 console out-selling the game even though it’s a shared franchise title.

Strong sales on the Xbox 360 suggest we’ll see those same sales this holiday season. Sure, the PlayStation 3 will get some big numbers thrown up but they may not compete on the same level as the Xbox 360.

All-in-all, Microsoft wants to toss up the one-million game units sold for the holidays, not including consoles we believe. That’s a strong holiday sales cycle if they can pull it off.

Even with economic downturns and financial markets doing poorly, entertainment tends to be something people are willing to invest. Will they pull it off? Will PlayStation 3 keep up?

Microsoft Shoots for Number Two In Console WarMicrosoft Shoots for Number Two In Console War

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.

If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).