Guitar Hero: Aerosmith Hit’s the Shelves

Guitar Hero: Aerosmith is out, gamers rejoyce. Reviews show the game being “so so” in terms of value and total experiences. GameSpot gave it a 7.0 out of 10 saying it’s a bit short, 41 songs instead of the typical 70+ from other Guitar Hero games… but you’re still paying full price.

They’re also saying Guitar Hero: Aerosmith is easier, which is great for the non-hardcore players. For those uberskills shown off in so many youtube video’s, you’ll probably wanna stick to Guitar Hero III. IGN ranked it a 7.6 out of 10, with much of the same issues as other review sites have found: lots of “the same” in this title only with Aerosmith songs instead of a variety, a bit easy and only attractive to those that like Aerosmith.

If you’re a huge Aerosmith fan, this game goes without saying. If you’re looking for additional guitar tracks to rock out on, again, not a bad selection. If you’re looking for the next great rock and role gaming experience, this isn’t worth the cash it seems.

FANS EXPERIENCE ‘SWEET EMOTION’ AS ACTIVISION’S GUITAR HERO®: AEROSMITH® ROCKS RETAIL SHELVES NATIONWIDE

Epic Video Game Collaboration Lets Players Rock Out With

America’s Greatest Rock ‘N’ Roll Band – Aerosmith

Santa Monica, CA – July 2, 2008 – Gamers and music fans alike are now free to unleash their inner-rockstar as the groundbreaking video game partnership uniting one of 2007’s best selling videogames and ‘America’s Greatest Rock ‘n’ Roll Band’ –Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer– shred store shelves nationwide with Activision, Inc.’s (Nasdaq: ATVI) Guitar Hero®: Aerosmith®. Players can rock out with friends Aerosmith-style with the limited special edition bundle, including a copy of the game, wireless guitar with an exclusive Aerosmith faceplate design, and a collector’s 18-page tour book.

“It’s going to give guitar and music a boost,” Aerosmith guitarist Joe Perry said. “And it’s also going to give new life to all these songs. It may turn a lot of musicians into gamers and gamers into musicians.”

Steven Tyler says, “What’s better than to create a game about us and base it around where we’ve played? And how do a bunch of guys from Yonkers and New Hampshire make it big?”

“Guitar Hero: Aerosmith offers multiple generations of music fans a unique opportunity to live out their rock and roll fantasies with one of the greatest bands of all time,” said Dusty Welch, Head of Publishing for RedOctane. “The intensive motion capture sessions and countless hours of input from Aerosmith have heightened authenticity and proven to be invaluable assets in making, not just a great video game, but an amazing interactive music experience.”

Guitar Hero: Aerosmith brings these quintessential rock legends to the interactive realm to create the ultimate gaming experience. As fans progress through their careers in the game, they can rock out to scores of Aerosmith’s greatest hits including various tracks re-mastered by the legendary band for Guitar Hero: Aerosmith, as well as songs from celebrated artists that the band has either performed with or has been inspired by in some way. Highlighting the list of celebrated artists is an in-game guest appearance from one of the pioneers of hip-hop and kings of rock, Darryl “DMC” McDaniels. Venues from historical moments during the band’s illustrious career offer the experience of “sweet emotion” and further capture the essence of the band’s rise to fame.

Guitar Hero: Aerosmith is now available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™ home video game system from Nintendo and PlayStation®2 computer entertainment. The game is rated “T” for Teen (Lyrics, Mild Suggestive Themes) by the ESRB. For more information visit www.guitarhero.com.

About Aerosmith
For more than 30 years AEROSMITH has defined American Rock ‘n’ Roll. Just a brief overview of their remarkable career is truly mind-boggling: over 150 million albums sold, induction into the Rock & Roll Hall of Fame, countless awards (four Grammy Awards, eight American Music Awards, six Billboard Awards, and 12 MTV Awards), electrifying sold-out concerts around the world and a diehard “Blue Army” fan-base numbering in the millions worldwide. Described by Mojo editor Phil Alexander in a May ’07 cover story as “America’s greatest hard rock act,” the members of AEROSMITH–STEVEN TYLER (vocals), JOE PERRY (guitar), BRAD WHITFORD (guitar), TOM HAMILTON (bass) and JOEY KRAMER (drums)–remain creatively vital, and are the platinum standard for artistic and commercial success in the music business. Through it all they have defeated the odds, silenced their critics and have undeniably withstood the test of time. AEROSMITH are beginning to work on their next studio album, the follow-up to 2004’s critically acclaimed HONKIN ON BOBO, which received a four-star Rolling Stone review.

About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

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There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:

“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)

Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.

Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.

While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.

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Latest reports are stating that consumers that own a 360 without a hard disk, albeit a small group, will not be able to simply install the fall update as the rest of us because they don’t have enough disk capacity. What is Microsoft doing about that? Microsoft’s Larry Hryb says saying they will be “offering storage solutions” for such customers.

We’re wondering, are they going to actually ship people free hard disks? Perhaps a coupon for a larger flash card? Interesting indeed!

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