One of the great downfalls of an acquisition or merger, in the game industry, is the loss of great franchise titles. Sierra, or Sierra Online, once stood on its own as a company with great gaming titles but later fell into the depths of Hades under many different company names. Sierra’s last stop on the […]

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Diablo 3 Lead Designer Jay Wilson sat down with Multiplayer Blog to explain how the health system works in Diablo 3 and how it differs from Diablo 2. In short, you can’t add a new feature without removing an old one, in this case we’re talking about health potions. The goal is to broaden the […]

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There has been many debates on the graphic level of Diablo 3 and how it should be different. Finally a developer comes out and says “um, no.” Their reasoning is fairly simple, it’s one thing to photoshop up a screenshot with some filters but it’s another to get the texture and lighting to run at […]

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Microsoft has proven the achievement system is one of the best ways to add replay value to a title and inspire players to overachieve in every game title, no matter how obscure. Now, Blizzard joins the battle for achievements by bringing them to the Blizzard franchises. As of now, they’re talking Diablo 3 and Starcraft […]

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Now that Activision has merged up with Blizzard all under Vivendi it’s time to consider what to do with all the additional overhead, management, internal studios and sheer amount of people working on projects within their organization. In other words, it’s time to trim the fat and get leaned out for the long haul. This […]

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We’re already looking at the results of an Activision Vivendi union and now Electronic Arts is slowly working towards taking over Take-Two. Activision Blizzard is larger than that of EA but would the Take-Two buy-out grow EA into the number one publisher once again? For gamers, it’s changing the map of the industry. We grew […]

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If you’ve ever been through an acquisition or merger you’d have expected this news to come, but for those new to the concept it’s simple: you can’t keep everyone. After a complete merger you end up with two sales departments, two IT departments, etc. Do you really need them all? No, not really. You’ll need […]

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The deal has been done, you can now officially call the company Activision Blizzard. Sure, the name is sorta lame but it does cover the bases… they’re Activision and they’re Blizzard; surely neither company wanted to lose their lively hood and branding. We’re now looking at a company that’s more powerful than Electronic Arts, surely […]

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Amazing. This has been the quarter for Blizzard and their crazy announcements, starting with Diablo 3 and their gameplay footage, now you can sign up for Wrath of the Lich King. As I’ve found, you can have an inactive World of Warcraft account and still sign up for the beta. https://www.worldofwarcraft.com/account/ for US accounts http://www.wow-europe.com/account/ […]

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We’ve waited years for a Diablo 3 announcement. Within days the Internet is afire with Diablo 3 news, theories, previews, screenshots and dialog about the next Blizzard Game. However, there are hardcore gamers that only see the Diablo cup as half full while the rest of us are simply excited to see gameplay footage. What’s […]

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