Industry News -

PlayStation 3: Not About Quantity, About ProfitabilityPlayStation 3: Not About Quantity, About Profitability

July 11, 2008| schommer| 0 Comment| 2:22 pm

The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.

So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?

Konami Owns Musical Rhythm-Matching Game Patents?Konami Owns Musical Rhythm-Matching Game Patents?

July 11, 2008| schommer| 0 Comment| 8:55 am

Apparently Konami just realized Harmonix, MTV Networks and Viacom have made some game called Rock Band and want to take legal action. Konami has created some Japanese games involving karaoke called Karaoke Revolution. Why take legal action now?

Probably because Konami is working towards Rock Revolution, a title which puts together drums, vocals and guitar. How odd, don’t we have a game called Rock Band which has done that for awhile now? It’s much easier to be competitive in the market if you can squeeze your opponent out of the market by telling them you hold a patent on the entire concept…which you let slide for a year.

It seems a bit convenient to force a lawsuit, now, after Rock Band is proven successful and before you launch your own “clone.”

Its suit claims that Rock Band violates a series of US Patents registered in 2002 and 2003 relating to “simulated musical instruments” and “musical rhythm-matching game.” (gamespot)

Although the developers of Rock Band should have gone through some patents on the topic prior to make it (or maybe they did?), it seems a bit out of place to patent such a generic concept. As far as I know, Musical Chairs is also a musical rhythm-matching game but nobody put up any stink when Konami filed a patent for the same concept…

Activision Blizzard Official, Merger CompleteActivision Blizzard Official, Merger Complete

July 10, 2008| schommer| 0 Comment| 10:21 pm

The deal has been done, you can now officially call the company Activision Blizzard. Sure, the name is sorta lame but it does cover the bases… they’re Activision and they’re Blizzard; surely neither company wanted to lose their lively hood and branding.

We’re now looking at a company that’s more powerful than Electronic Arts, surely this worries Electronic Arts a bit. However, consumers like ourselves should be cheering for more competition against the big EA, perhaps forcing them to innovate a bit more and keep competitive.

Many gamers and industry participants would love to see independent companies grab a bit of the market share and bring in new startup companies and spin-off studios. However, if there is going to be a merger at the top-tier it might as well be one that puts pressure on Electronic Arts.

“We have created the world leader in online and console games with this transaction, and the combined strengths of the two businesses offer immense growth potential,” gushed Vivendi SA CEO Jean-Bernard Levy. “I am also very confident that, with the new leadership team in place, the new entity is perfectly positioned to take advantage of these rapidly developing markets across the globe.” (gamespot)

Now, we’ll have to wait and see if the upper level management can get along in a fluid manner and keep all their projects on track. With great power comes great responsibility, they’ve got the power… are they going to be responsible with it?

Video Games Are Entertaining, E3, Not So MuchVideo Games Are Entertaining, E3, Not So Much

July 10, 2008| schommer| 0 Comment| 2:05 pm

Most folks in the game industry are already writing off E3 as an actual event to be attending. Even Wedbush Morgan analyst Michael Pachter is calling it “virtually useless” for both retail and investors. The writing is on the wall and the reasons are obvious.

Publishers and developers didn’t want to invest the millions of dollars to make E3 a glamour show of epic proportions anymore. The lights, camera and action are all what the industry is about; the hype wagon in full steam. Gamers eat up the hype, bloggers and journalist rely on the hype and action to build readership and keep them coming back for more and retail uses it to gauge new releases and get a grip of the future.

Without the entertainment value of E3 nobody seems to care anymore. Large scale gaming entertainment is reflected in the large scale events and, at the end of the day, we want our conferences and shows to reflect the emotion and exciting of the industry.

“E3 had much more of an impact when it was a show,” comments IGN.com vice president of games content Tal Blevins. “The video game industry is about fun and entertainment, and we should have a show that reflects it.” (gamasutra)

Everyone is sad to see the state of E3, it’s like a cancer patient waiting for their final diagnosis. It’s unfortunate, it’s going to get worse and life will go on without it. In its wake, new shows will crop up while old shows increase in audience, excitement, intensity and cost.

As one show begins to fade others will grow to replace it and developers will yet again find themselves spending millions of dollars to be the best of show.

Rock Band 2, Song Tracks and InstrumentsRock Band 2, Song Tracks and Instruments

July 10, 2008| schommer| 0 Comment| 9:24 am

The latest news on the Rock Band 2 front covers the instruments and a few confirmed song tracks. There have been rumors flying around the Internet about the “leaked song tracks” for the next release with absolutely no confirmation. Now, however, we have solid proof on some tracks and some equipment changes.

First, all instruments are backwards compatible. That’s key to the success of Rock Band because fans of the original ponied up a lot of bones to grab themselves the original Rock Band kit. However, there is an incentive to upgrade your equipment in some regards.

If you like the original Rock Band guitar you’re going to love the new one if only for the color updates, wood grain and actual look and feel of a real guitar not a “toy.” As you’d expect (or hope) the new guitar will be wireless, finally, and will have a sturdy strum bar with even quieter buttons. Wireless alone is a great selling point but quiet buttons is important for folks like me who play the guitar like it was a jackhammer and can easily interrupt the drummers concentration during a difficult set.

The drum kit has been improved as well, with a re-enforced foot pedal to avoid the ease of breaking the plastic “toy” version of Rock Band original. As a person who’s busted up their drum petal and forked out cash on eBay for a wood solution, this is more great news. The drum kit will also be wireless which is great for those of you, like myself, who have kids that run through your line of site or dance while you’re playing. Nobody likes their Xbox 360 being flung off the shelve due to tripped cords.

The drum kit will have quieter pads and a velocity sensor; again, your old kit is still usable without these enhancements but the desire to upgrade if you’re a dedicated fan will be high.

The song tracks currently confirmed:

“Panic Attack” — Dream Theater
“Chop Suey” — System of a Down
“Everlong” — Foo Fighters
“Kids in America” — The Muffs
“Give it Away” — Red Hot Chili Peppers
“Ace of Spades” — Motörhead
“Hello There” — Cheap Trick
“Pump it Up” — Elvis Costello
“Anyway You Want It” — Journey
“Pinball Wizard” — The Who

This is a great indication to where Rock Band 2 is going, mixing up a great selection of artists with classic hits like Anyway You Want It and Pinball Wizard to newer late generation X music like Give it Away and Chop Suey. Talented artists like Dream Theater are sure to keep Rock Band 2 a challenge to all gamers.

Other great improvements being a World Tour mode now accessible online and the removal of the “Band Leader” concept which always locked you into an instrument once you created a band.

NOTE: Xbox 360 will have a timed exclusive on Rock Band 2, arriving later in the year for the Nintendo Wii and PlayStation 3.

Checkout the full feature set so far explained at Kotaku.

PopCap’s Peggle Hits Retail ShelvesPopCap’s Peggle Hits Retail Shelves

July 9, 2008| schommer| 0 Comment| 7:21 pm

Since the release of Peggle on February 2007, gamers around the world have caught on to the addictive casual game. Now those that didn’t download Peggle on Steam, Popcap.com or other electronic download site can buy at packed boxed version in retail outlets!

Peggle hits retail stores and the world will never be the same! You can download it for your ipod, on your PC and on your Macintosh but never before could you purchase it in a local store. Although, it seems, boxed casual games are the rarity, not the norm, the more outlets a developer like PopCap gets the better.

MSNBC listed Peggle in the top five most addicting games of all times, PC gamers couldn’t get enough and, eventually, Xbox Live gamers will have that same experience. If you’ve never played Peggle I suggest you run out and buy it when it arrives in retail stores… or just buy it online the way you could do for the last year and some change…

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Guitar Hero: On Tour Experience WebsiteGuitar Hero: On Tour Experience Website

July 8, 2008| schommer| 0 Comment| 1:15 pm

Guitar Hero: On Tour has launched a newly designed website dedicated to the On Tour experience. You can listne to the songs from the game, download new skins for your “controller” grip and learn a bit about the game.

The site is the landing point for the On Tour game, is very flashy and pays tribute to the typical guitar hero series websites with crazy animations and moving pictures. Of course you’ll find downloadable features for your computer such as wallpapers, icons and avatars.

Overall, it brings a bit more presence to the Guitar Hero experience for DS gamers around the world.

Scrabulous Out, Scrabble InScrabulous Out, Scrabble In

July 7, 2008| schommer| 0 Comment| 11:05 pm

For those that are Facebook junkies, playing their hearts out of Scrabulous, you’re going to be hit with some reality: it’s not real scrabble. Hasbro has attempted to pull the Scrabulous game off of Facebook because they’re not licensing it from the owner, but it’s still there. Is Hasbro’s “real” Scrabble going to sway addicted Scrabulous players?

Now, Hasbro is launching the real Scrabble game on pogo.com and on Facebook for social networking purposes. Our own Casual Gamer Chick, Jennifer, will be reviewing the upcoming Facebook app later this week (once we get her to sign up for Facebook!)

This will be Hasbro’s first go at social networking, given their trying to beat out Scrabulous, it’s going to be a tough battle, let’s see how they do!

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Mega Man 9 – Actual Teaser FootageMega Man 9 – Actual Teaser Footage

July 7, 2008| schommer| 0 Comment| 12:49 pm

Here is the first teaser footage, badly encoded with tons of words overlying the action but you get the idea. It’s total 8-bit retro feel with classic NES style sound effects. This instantly rockets you back to your youth in front of the cartridged based square box of an entertainment system.

Is this going to have lasting appeal? Will development shops open up to re-create the retro style gaming platforms on new hardware? This WiiWare title should do well considering it is new content created using the old virtual console NES look and feel. If gamers are eating up classics this should do extremely well.

Or, is this effort a total waste of time. Mega Man fans should fall in love as Mega Man 9 is like going 80’s style..

Viva Piñata: Trouble in ParadiseViva Piñata: Trouble in Paradise

July 3, 2008| schommer| 0 Comment| 4:30 pm

Once upon a time Rare though they had a winner; a game which would end all the confusion between a hardcore console and a kiddie console. Viva Piñata was supposed to change the way we think about Xbox 360 gaming by showing off a title that would make children feel more inclined to game on a “big boys console.”

Unfortunately, execution of Rare’s new franchise title came with a few rough patches, namely Gears of War. Earlier on they had press releases and conferences about how this game was going to interact with users, inspire them to watch Viva Piñata the cartoon to get new recipes for the game which would allow you to create new breeds of Piñata. There were a few flaws in the plan. They didn’t hype the game enough prior to the release and then they decided to launch the game during the over-hyped Gears of War title.

Oddly enough my children (two and four years of age) would rather watch Sponge Bob and Dora reruns than a single episode of Viva Piñata. I thought the show was cute and the bright colors and crazy creatures would draw children like moths to a flame, but they just didn’t care.

My children were too young to play the first Viva Piñata and it didn’t provide enough interest for them to watch me play it and invest the hours. I found the game to be creative and fun… for awhile. Once my happy little Piñatas started eating each other and fighting constantly I realized the joy was gone. If I want to listen to screaming and fighting I’ve got my own children, babysitting Piñatas in a fake garden just wasn’t doing it for me.

Now, Viva Piñata: Trouble in paradise has been given a date of September by Eurogamer. Rare is stating we’ll have 30 new Piñata’s to play with along with new environments, co-op play and other cute options. Admittingly, Drop-in/Drop-out co-op play does sound kind of neat but my emotional scares from the first title have not healed yet.

I was told there would be a great deal of downloadable content (DLC) for Viva Piñata. but found nothing available after I purchased the game and, if content exists now, I’ve long since lost interest in the game. The idea was solid, the demographic was available but the execution went flat. You cannot expect older gamers with children to believe Microsoft or Rare are planning to give us real kids games when you release a single title and show us no other kids games for two years.

At this point, if you’re looking for a console with more kid-friendly gaming you’re going to buy a Wii every single time. Titles on the Wii work for both young adults, teenagers, kids and older grandparents while the 360 goes strong with the 18-34 year-old male demographic.

If you want to be serious about bringing kids on board, Viva Piñata is going to need some friends not just a single sequel. Otherwise, you’re going to find out quick that the 18-34 demographic will simply nod politely and move on to their next great fix… Gears of War 2 perhaps (November, 2008).

If the upcoming Viva Piñata franchise executes like its prior title there will definitely be some trouble in paradise.