Industry News -

Xbox 360 Price Drop: July 6th?Xbox 360 Price Drop: July 6th?

June 28, 2008| schommer| 0 Comment| 8:52 pm

The new rumor, based on a K-Mart sales sheet, is stating we’re going to see an Xbox 360 Premium price drop this summer (July 6th, 2008). The new price is said to be USD $299, down USD $50 from the last price drop on the 360 hardware.

The sales sheet only shows the 20GB Premium product, but this is probably going to hit all units to keep pricing competitive. This wouldn’t be the first time a price drop has been slipped from a sales sheet for a current generation console and we’re sure Microsoft will deny it this time as well.

This brings the console closer to a Wii price tag, making it much more desirable by the average gamer; will Wii respond with a price drop? More than likely the answer would be “no” due to their inability to keep up with demand. The dry channels for Wii consoles makes the product highly desired but also impossible to promote and market further than saying “we have Wii in stock” because demand is just so high.

Sony will have to watch out, their PS3 product is catching up in terms of hype and demand but a drop in 360 price will yet again put them behind the 8-ball in terms of competitive pricing.

Will you consider a 360 for $299?

(Thanks, 1up)

Diablo III: Confirmed and IsometricDiablo III: Confirmed and Isometric

June 28, 2008| schommer| 0 Comment| 10:14 am

We’ve talked about it on the podcast before, we’ve made speculations and we’ve come up with theories. Blizzard has now cleared up much of the fuzzy details and theories by announcing their next title: Diablo III.

Some of us thought it was too early to announce the game, right on the heals of a StarCraft III announcement but Blizzards marketing team must consider this the perfect time, as it’s official. Not only did they announce the title, but they’ve got a cinematic and a good five minutes of game play footage.

We’re not talking about vaporware, this is a real game with really sweet features, hot new graphics and sound and enemies that make prior diablo look like childs play. The worlds are destructable, you can drop walls upon your enemies, toss them over cliffs (on fire no less) and rescue people whom help you do battle.

The game play footage covers barbarian (fighter) class and the witch doctor (sorta a necromancer archtype) with both male and female varients. They explain some of the great powers of the warrior style class and show off a few of the neat spells for the witch doctor. From electric axes to walls of zombies this game is packed with stylish battle techniques unique to Diablo 3.

Diablo 3 utilizes their standard isometric view, familiar to Diablo gamers with a bit more ease to the control scheme (that’s possible) and health now drops from enemies much like Zelda, you won’t have to pack yourself with potions anymore. Quite possibly the best upgrade in the third revision of Diablo.

Release date? No clue. I’m sure they’re going on the “when it’s ready” methodology, which is expected from Blizzard and their games; there is a reason they’re always of the highest quality. You may want to camp on their FAQ for a few months and perhaps you’ll have the answer. Today, however, their site seems to be a bit slow with all the announcements going out on the Net.

Now that Diablo 3 is confirmed, it’s time for us to buy some thc leans from Fresh Bros and start speculating what’s going to be included. Make sure you checkout their game play video!

(Thanks, Nukoda)

McFarlane Toys Makes Guitar Hero Action FiguresMcFarlane Toys Makes Guitar Hero Action Figures

June 26, 2008| schommer| 0 Comment| 8:10 pm

Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.

Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?

McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES

TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.

The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.

Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:

JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK

“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”

Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.

McFarlane Toys’ 6-inch action figures retail for $10-$15.

Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.

About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

End of 100 Million Dollar Games?End of 100 Million Dollar Games?

June 25, 2008| schommer| 0 Comment| 10:11 pm

Gigaom had a great writeup about how Grand Theft Auto IV marks the end of “next generation” as we know it, stating, in more words or less, the game is a failure. GTA: San Andreas sold 21.5 million copies during its time on the shelf while GTA IV has sold roughly 9 million copies as of June 7th.

Granted, the game is still on the shelves and will still get sales, but the mass of “hardcore gamers” have had their fill and either purchased it or will not. The end result? A huge tapering of sales numbers for the graphically impressive game. Take-Two spent USD $100 million to develop the game which had great opening sales records but has gone down drastically since.

Imagine the title gains them USD $30.00 per sale in profit (considering distributors get the game for roughly USD $45 to $48.00 USD), taking into account shipping of the product, marketing and all the materials that go into producing a copy, they’d have to sell a large quanity of game titles to break even, which I think they have done.

Nobody is in this industry to break even. A block buster title should make block buster profits, right? Else, why bother to spend the 100-million when a Wii title can double or triple the profits with six months of development?

(more…)

Community Expands: Team Fortress 2 Has a BlogCommunity Expands: Team Fortress 2 Has a Blog

June 21, 2008| schommer| 0 Comment| 11:52 pm

The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.

Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.

“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)

Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.

Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!

Play Zone: Wii + Drunk = Party!!Play Zone: Wii + Drunk = Party!!

June 20, 2008| schommer| 0 Comment| 9:12 pm

When you’ve had a bit too much to drink, there are two choices: move on to tequila shots or… Mario Party for the Wii! Mario Party is amazingly fun when you’ve had a few too many drinks while sober it’s mearly “meh.”

Now, Ubisoft is trying to capture the drinking demographic, or more appropriately, the party crowd. The goal is to create a mini-game set created for partying and having fun with your Nintendo console. Enter, Play Zone, a new mini-game collection for the Wii.

Do we need yet more mini-game collections for the Wii?

“With our new Play Zone party titles, the Wii gamers who like to spend time with friends and family will have fun with the Wii through innovative and involving mini-games,” said John Parkes, Ubisoft’s EMEA marketing director. (next-gen)

Again, more “innovative mini-games” in our future? Ubisoft knows how to make a quick buck on casual games, no doubt, with their Petz franchise doing a killing for very simplistic games (which my daughter finds extremely fun).

The idea of more mini-games is slightly cringing but we do so enjoy a drunk game of Mario Party… maybe this is a good move.

Spore Generates Buzz: 500,000+ User CreaturesSpore Generates Buzz: 500,000+ User Creatures

June 20, 2008| schommer| 0 Comment| 4:25 pm

Although I would have thought different, apparently people are clamoring over the “hype generator” tool called Spore Creature Creator. “The best part is that these creatures will be part of the main game, Spore, as user content will populate a lot of the galaxy in each player’s game,” says Falcon at GameStooge.

Will Wright and the team driving the Spore game is right on target to create the hype needed to send this game into the top game seller. If TheSims woke us up to crazy sales figures, Spore might just beat the demand; imagine creating a tool to help create a world for your company and make money while doing it?

The Creature Creator, in my mind is a genius move to get people interested in the main title and drive pre-sales figures through the roof.

(Thanks, GameStooge)

Robbie Bach says: There Will Be Multiple VictorsRobbie Bach says: There Will Be Multiple Victors

June 20, 2008| schommer| 0 Comment| 4:07 pm

It’s amazing to think we’re in our third year of “next generation” console bliss. Three years have passed since the first Xbox 360 shipped, for good or bad, and it’s time to start thinking about the future.

Or is it?

Bobbie Bach, Microsoft Entertainment and Devices president, seems to believe this generation of consoles will expand out further than the typical four-year release cycle. Perhaps because the console developers have invested so much money in defeating each other in the market and making their console “number one” in the eyes of their investors.

Bach does not believe we’re cresting on the current generation, that is for certain, and we’ve yet to hear any hype over a new next-generation console from Microsoft. They were the first to market so, theoretically, they should be the first in the next-generation as well, right?

Their move to be number one was really a strategic attack which has paid out well, leading them above the past domination of Sony and Nintendo before it. However, they are holding strong with the Xbox 360 and there might be cause to sit tight and let this generation playout before bringing in another piece of hardware.

Bach stated that he believes consoles today are competing at different levels than ten years ago. There isn’t one clear winner, there isn’t one dominating console. There will be victors in different areas of the industry; casual consoles, top game sellers, best graphics and others. It’s not about sheer “units sold” it’s more about being profitable and building a community around your hardware, see Xbox Live as a great example.

Next generation will be full of fantastic new features, ways to connect and crazy hardware specifications, no doubt, but… for many of us, it will take years before we forget the pain and suffering we paid shipping our dead Xbox 360’s back to Microsoft for repairs. Would you be willing to buy into their next generation as their first customer?

(Thanks, 1up)

ESRB Plugs The LeaksESRB Plugs The Leaks

June 20, 2008| schommer| 0 Comment| 1:39 pm

One of the great places to find news on upcoming games is the ESRB‘s website. They typically rate their games and post the ratings on their site to be helpful to concerned citizens looking to purchase upcoming titles.

Of course, the ESRB gets their titles prior to the game release so posting the rating on their website gives away the names and potential timing for soon-to-be game releases. Dates aren’t required for blogs and news sites to glean an idea of a release and the official title name.

Now, the ESRB might be under the same embargo restrictions game review/preview sites are held to, by not posting game ratings until 30 days after it has been rated, says 1up.com.

What’s this mean for bloggers? You’ll need to look harder for dark corners of the Internet to get your rumors and “official” statements.