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Microsoft Confirms Price Cut on 20GB Xbox 360Microsoft Confirms Price Cut on 20GB Xbox 360

July 13, 2008| schommer| 0 Comment| 10:49 am

If you’re considering the Xbox 360 console, or plan to buy the Xbox 360 Arcade Edition for USD $279.99 please take pause, until the Xbox 360 20GB models dry up, you can now purchase them for USD $299.99. As Microsoft has bluntly stated, get them “while supplies last.”

We’re sure Microsoft is going to take a hit in Arcade sales while these supplies last, but that’s the sacrifice you make for drying up a console SKU and removing it from the market. So, while you can save $50.00 now, you’ll also be able to get a new 60GB model for the same price as the original Xbox 360 Preimum at USD $349.99.

You’ll still be able to purchase the Elite for its epic price of USD $449.99 if you really need the larger disk capacity (120GB). This is an official statement, leading up to E3, so we’ll have to see what Microsoft plans to announce at the event.

Will Sony respond to the price cut now that this is official? Probably not, as the Elite price is the same, the only concern Sony may have is the disk capacity comes closer to their high end console solution.

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PlayStation 3: Not About Quantity, About ProfitabilityPlayStation 3: Not About Quantity, About Profitability

July 11, 2008| schommer| 0 Comment| 2:22 pm

The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.

So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?

Are Game Controllers Too Complicated?Are Game Controllers Too Complicated?

July 9, 2008| schommer| 0 Comment| 11:27 pm

The same company that brought us the NES Advantage has proven the Wii control scheme isn’t as bad as critics speculated. The beauty of adding the “waggle” technology is limiting your button count to a reasonable level without overwhelming gamers.

We’re seeing casual gaming on the rise both in the press and in the public. Yet, each “next generation” console brings new features and functionality to the consoles, games and accessories. Since NES birthed the SNES we’ve seen button count increase on controllers.

Nintendo has usually been conservative on buttons, trying to work “shape” over sheer volume of buttons, barring the C button count on the N64 controller. Nintendo controllers change shape with each generation and they’ve evolved, not innovated, their way around with the Wii control scheme. Each function of the controller exists, on its own, in other products but nobody has built a fully functional controller in such a way for a game console until now.

Sony took pieces of this concept in their PS3 controller and its ability to detect “tilt.” Xbox 360 stuck with the beefy controller with lots of buttons and analog sticks. Not just a D-Pad but two analog sticks and a ton of buttons to press, some pressure sensitive as well. What of our next-generation console? Maybe a few new buttons?

Or, maybe a few new motions? Wii evolved the control scheme and Sony validated their decision, what’s next? Are the controllers just too damn complicated in today’s world? Or, perhaps limiting the buttons brings in more gamers, like Grandma and Grandpa, to play your console as well.

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Rumor: Xbox 360’s New 60GB ModelRumor: Xbox 360’s New 60GB Model

July 1, 2008| schommer| 0 Comment| 7:33 pm

The latest and greatest rumor on the Net brings back old rumors and spreads them with new rumors. The Xbox 360 will be getting a price drop on their 20GB model because they’re going to release a new 60GB model to replace it.

So, in essence, the price drop is just to move consoles off the shelves to make room for one of greater disk capacity. With all these Rock Band style games arriving, each with full song downloadable content (DLC), we’re going to need bigger disks! However, we don’t all want to invest in the 120GB Xbox 360.

Ars Technica says this information comes from a reliable source. Reliable source or common sense? The idea of dropping the Xbox 360 Pro down to a price that’s only USD $20.00 away from their lower model seems a bit rediculous if the original rumor is considered true. DLC is growing, disk capacity is becoming a bigger issue and finding manufacturers to build older 20GB disks is going to get tougher as months tick by.

Xbox 360 Price Drop: July 6th?Xbox 360 Price Drop: July 6th?

June 28, 2008| schommer| 0 Comment| 8:52 pm

The new rumor, based on a K-Mart sales sheet, is stating we’re going to see an Xbox 360 Premium price drop this summer (July 6th, 2008). The new price is said to be USD $299, down USD $50 from the last price drop on the 360 hardware.

The sales sheet only shows the 20GB Premium product, but this is probably going to hit all units to keep pricing competitive. This wouldn’t be the first time a price drop has been slipped from a sales sheet for a current generation console and we’re sure Microsoft will deny it this time as well.

This brings the console closer to a Wii price tag, making it much more desirable by the average gamer; will Wii respond with a price drop? More than likely the answer would be “no” due to their inability to keep up with demand. The dry channels for Wii consoles makes the product highly desired but also impossible to promote and market further than saying “we have Wii in stock” because demand is just so high.

Sony will have to watch out, their PS3 product is catching up in terms of hype and demand but a drop in 360 price will yet again put them behind the 8-ball in terms of competitive pricing.

Will you consider a 360 for $299?

(Thanks, 1up)