Sony - - Page 17

Sony’s 10-Year Vision: Graphics or Games?Sony’s 10-Year Vision: Graphics or Games?

August 5, 2008| schommer| 0 Comment| 10:15 am

Microsoft, Sony and Nintendo have great visions for their consoles, they all strive to stand out from their competitors. Nintendo’s key initiative is to get non-gamers on board and provide the world with something a little different while Microsoft’s concept is to get a 360 into the hands of all gamers and build a huge community. Sony’s selling point? Graphics.

When it comes to standing out amongst the other consoles, Sony cannot compete with the Wii‘s quirky cuteness and Xbox 360‘s one-year lead on sales, games and overall functionality. They were late to the game because of technological advances in Blu-Ray and overall graphic horsepower. They’re providing a console that will still look “teh awesomes” ten years down the road, similar to the attack plan of the PS2 product which still sells today.

Sony’s Scott Steinberg, Vice President of Product Marketing for SCEA had nothing but great things to say about the console he’s marketing…

“I think that we’re seeing, graphically, PS3 games starting to create some distance and some of the other competitors are going to feel that they’re getting long in the tooth, looking quite dated, because they haven’t created that ten-year vision from a horsepower standpoint” (psu.com)

Really? Does anyone look at the Xbox 360 and say “this thing looks dated.” Each new title release continues to look more advanced and more graphically appealing than the last. Sure, Resistance 2 looked graphically epic, but the title isn’t on the shelves yet. As a matter of fact, very few PS3 titles are on the shelves when it comes to graphically appealing titles everyone wants.

As Nintendo has proven, it’s not always about the advanced graphics but the fun value and access to many titles across many genre’s of gaming. We’re happy about a nice 10-year vision but there is a reason classic games like Pac-Man, Missile Command and Galaga are still talked about and played by gamers: simple and fun.

Microsoft may not have a ten year vision, this is true, but I’d rather have a hot console I can play for the next six years than own a more expensive console with few games until its third year of life. The PlayStation 3 has been beating the Xbox 360 sales in 2008, is this too surprising given the fact that the Xbox 360 was out a year ahead? Sales aren’t always going to be rosy and over the top (unless it’s the Wii).

Rather than concentrate on how many more consoles the PS3 has sold compared to the 360, look at how many Wii consoles have sold to the graphically superior PS3. Perhaps Sony should speak less to the gamers about how awesome their console is and speak more to the developers so we can get titles worth buying for the console. Gamers only win when a console has games for them to play.

Sony Says Competition is GoodSony Says Competition is Good

July 23, 2008| schommer| 0 Comment| 9:35 am

It seems the console maker who’s trailing in sales typically says how great competition is and how it’s great for the consumer. Sony’s not leading the console race, as of now, and Sony Computer Entertainment Europe president David Reeves stated in a recent interview:

The winner, he said, is the consumer. “That’s why we are not going to slag off Microsoft or Nintendo at all,” he said, “because again it’s rather like the trainer market: one year it’s Reebok, next year it’s Nike, and then suddenly it’s Adidas; it’s cyclical, but in the end everyone wins in five to ten years.”

Sony continues to speak towards their “10 year plan” and how they’re increasing momentum in the market. They’re not winning in sales but with a ten years to go, this is just the beginning. Had this statement come from Microsoft it would be a chance to worry, but Sony has proof to backup their statements.

The PlayStation 2 is going strong as a nine year-old and doesn’t seem to be letting up in game releases. Sony’s press conferences always cover the PlayStation 2 in their talks with the PSP and PlayStation 3 for three big reasons: it’s worth bragging about, it distracts from lower PS3 sales and it separates them from the competition.

Where is the GameCube or classic Xbox in Nintendo and Microsoft’s press conferences and number crunch reports? The fact is, the companies have given up on both products retiring them as “last generation” (translation: poor sales). What better reason to buy a PlayStation 3 than knowing the company is in the game for the long haul?

It might be bit cheaper to buy an Xbox 360 but who’s to say Microsoft isn’t going to announce their next generation console tomorrow and kill off the Xbox 360? Obviously, Microsoft will deny those claims but there will always be doubt without a proven track record.

On the other hand, Microsoft hasn’t seen the success in the classic Xbox and Nintendo hasn’t seen nearly the fervor over the GameCube as compared to their current generation consoles. So, that begs the question, why would they halt all that for new console announcements?

Until they’ve had more time in the market, we cannot be 100% certain what Nintendo and Microsoft are going to do when it comes to next-generation announcements while Sony’s been very clear in each press conference. As Kaz Hirai said to Eurogamer earlier:

“We certainly don’t do the consumer the disservice of basically saying that the consoles have gone by the wayside because we have a new one. Right now, a prime example? PS2 is nine years into it. Where’s the Xbox? Where’s the GameCube?”

If one console maker is looking for a way to stand out and explain their slow sales figures, Sony’s got the PS2 and its long history in their back pocket.

Now, if we could only get those game designers to continue to take it seriously and not put all their eggs into the PS3 basket.

Wii Takes US Lead In Console WarWii Takes US Lead In Console War

July 18, 2008| schommer| 0 Comment| 6:00 pm

Just in case people were actually thinking the Xbox 360 was going to hold out against a viral console, Nintendo is now the best selling console in the United States. Anyone really surprised?

This months sales figures for consoles broke down something like this:

Nintendo DS: 783,000
Wii: 666,700
PlayStation 3: 405,500
PSP: 337,400
Xbox 360: 219,800
PlayStation 2: 188,800

Barring the crazy hand held sales of the Nintendo DS, you can clearly see Nintendo holds top-spot yet again, but this month Sony’s PlayStation 3 followed right behind. Although there was a good 200,000 difference, Sony didn’t do so bad; imagine if Nintendo had an MGS4 killer app?

Metal Gear Solid 4 sold 871,300 copies, individually, and roughly 1-million if you include those bundled with the PlayStation 3. The question is clearly answered, MGS4 helped sell Sony’s consoles. The new question will be: Can Sony keep the 2nd place rank against Xbox 360?

Until Gears of War 2, there isn’t a killer game for the Xbox 360 and GoW2 probably won’t move any consoles, those that love the series bought their console when Gears of War arrived. The next big console mover may, in fact, be Final Fantasy XIII for the Xbox 360 as it’s no longer exclusive to Sony and the 360 is a more cost effective way to get into the game.

How does Nintendo continue to keep the pace? Perhaps because their games are still in top positions with Wii Fit in 4th place, Wii Play in 5th place and Wii Kart in 7th on the June 2008 software charts.

(Thanks, 1up)

MGS4 Pushes PS3 Up 300%MGS4 Pushes PS3 Up 300%

July 17, 2008| schommer| 0 Comment| 11:03 pm

Metal Gear Solid 4 was a solid release for the PlayStation 3, the exclusive title that gives Sony an edge over the competition. This was Sony’s Halo 3 title and it needed to be a big success in order to keep gamers confident in the Sony brand.

Sony is reporting a 300% increase in PlayStation 3 sales over last month, mainly due to the desire for people to own Metal Gear Solid 4. Remember, this isn’t an increase in game sales, this is an increase in console unit sales, providing evidence that MGS4 sold consoles.

While Grand Theft Auto 4 seemed to sell a few consoles but, overall, didn’t impact console statistics during its release, this exclusive PS3 title has done just the opposite. Perhaps because of its exclusivity? Xbox 360 consoles have been in the hands of the consumer for a few years now, most of those consumers actually purchased GTA IV (as expected and reflected in sales) but not a lot went out to purchase the console. They already had it or didn’t care to own it for a game like GTA IV.

While many people purchased Metal Gear Solid 4 because it’s “Metal Gear,” you can see from the trailers that the game looked impressive, felt complete and contained a lot of great action. You’ll get a great sales pop the first few days on a title with a huge fan base but to sustain the growth and sell consoles you’ve got to provide a well known title that doesn’t suck.

MGS4 doesn’t suck by any reviewers score; it’s not perfect, but what game is? MGS4 delivered what it was said to deliver with very few bad experiences and that’s all you can ask for a console moving title.

So, what next? Sony has promised us that MGS4 is just the first of many titles to blow our minds. Resistance 2, Little Big Planet and what of that MAG game they showed off at E3? 256 players? We won’t hold our breath for that title, but Resistance 2 and Little Big Planet, combined, may move a few more units.

It may not be about the games today that move the next round of PlayStation 3 consoles, it’s about the promise of the games tomorrow with titles like MGS4 to hold us over until then.

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War On Video Game ExclusivesWar On Video Game Exclusives

July 16, 2008| schommer| 0 Comment| 12:15 pm

Typically, we have “exclusive” fallout from the console war which forces the hand of the consumer to purchase all consoles to play all the games they love. Many hardcore gamers are into first person shooters like Halo and Gears of War but also like their Grand Theft Auto and Final Fantasy fixes. In years prior, you’d have to invest in Microsoft and Sony’s solutions to get your fix. Now things are changing.

With these third party developers playing neutral in the war on consoles, Microsoft and Sony are forced to rely on near “first-party” titles to keep their army strong. Metal Gear Solid is a Sony exclusive and Gears of War and Halo have been Microsoft’s hype babies for a year or so now. The problem? Many of these exclusive games are not divisions, subsidiaries or in any way under the wing of the console makers.

Nintendo holds exclusive rights to almost all their hard hitting titles. Mario, Link, Zelda, Samus Aran and all their mascot style characters are designed, developed and marketed under the name “Nintendo.” These characters are all part of Nintendo’s lineup of solid best selling titles including the Metroid, Zelda and Super Mario Bros. series and all their spin-offs. Nintendo has the power to re-implement their characters into games like Mario Party, Mario Kart, Links Crossbow, Metroid Prime, Metroid Pinball and a huge array of other first party titles.

Microsoft and Sony must continue to play nice with Konami, Bungie, and Epic Games to keep their exclusivity. What happens if one of these developers “betrays” their console and starts shipping multi-platform?

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Final Fantasy XIII Not Simultanious EverywhereFinal Fantasy XIII Not Simultanious Everywhere

July 16, 2008| schommer| 0 Comment| 11:00 am

It seems the promise of Final Fantasy XIII on the Xbox 360 is a big “work in progress” as it’s not actually under development yet. Square Enix is fully ready to commit on a simultaneous release for Europe and North America but not every territory around the globe.

The reason is simple: there are just too many countries to perform language translations in the time of a release window. Final Fantasy, as many know, is very text heavy in terms of dialog and storyline. We’ve spoke at length about that in the gaming podcast which helps explain why certain countries get some releases of Final Fantasy at different times and why some sequels never make it out of Japan.

“We’re ready to start developing FFXIII for 360,” said Square Enix’s Shinji Hashimoto. “First, we will complete the game for PS3 in Japan, then begin localization for America and Europe while developing the 360 version simultaneously. The PS3 and 360 versions will be released at the same time outside of Japan — although, due to language and other conditions, the game may not be released simultaneously across territories.” (1up)

Their plan of attack seems solid and gives the PlayStation 3 a bit of an advantage in the Japanese market, but considering the lack of 360 presence in the land of the rising sun, this isn’t too surprising. What is surprising, still, is the concept of Final Fantasy XIII on the Xbox 360 at all!

When it comes to E3 announcements, letting the crowd know Final Fantasy XIII was arriving on Microsoft’s console was a positive shock to the system. It may not be simply because yet another Final Fantasy game is in the works but to prepare gamers for the idea that they don’t have to run out and invest in a PlayStation 3 just to play the next big RPG.

The value to the Xbox 360 is growing and the need to collect all the consoles is fading. End of an era?

Sony’s E3 Conference: Fairly ImpressiveSony’s E3 Conference: Fairly Impressive

July 15, 2008| schommer| 0 Comment| 3:24 pm

We’re all used to Sony falling on their face at E3 in the last few years, but, this year, things were different. They’re information was delivered well, they had a great presentation medium using Little Big Planet‘s game engine as a presentation platform over the standard PowerPoint slides and everything went smoothly.

The format for displaying their facts, figures and sales numbers was well played. Nobody wants to sit in front of a chart and listen to an executive blab on about what they did and where they’re going. But, when you add some Little Big Planet flair, such as having the graphs built within their game engine and Sack Boy hopping around on the statistics things smooth over well.

I was confused on why they chose to display the Little Big Planet graphic engine followed by Resistance 2 and then taper into talk about the PlayStation 2 with game previews. It seems more appropriate to bring in the PlayStation 2 product line first, then blow the crowd away with the current generation graphics. Instead, we were awed by the epic Resistance 2 graphics and then presented with old generation stale game engines… silly.

They went on to show off the wide array of PSP games arriving and a little trailer for Resistance Retribution for the PSP. The game system is definitely more mature than their DS competitor but seems to have a bit less sales momentum.

Overall, Sony did one right by talking about their three tiered solution to gaming instead of focusing too much on a single system. PlayStation 3 numbers are good but not mind boggling (like Wii) and their PSP product is doing much better than it used to and the PlayStation 2 numbers are high but falling compared to last year (as would be expected).

By focusing on the full suite of products they’ve put their eggs into many baskets rather than rely on their bleeding edge flagship product which still needs time to grow.

Well done Sony.

PlayStation 3 80GB For $399.99PlayStation 3 80GB For $399.99

July 15, 2008| schommer| 0 Comment| 3:00 pm

So there you have it, the PlayStation 3‘s 80GB console is now the price of the PlayStation 3’s 40GB console, running in at $399.99. This is, in effect, a price drop to compete well with the Xbox 360 which is now going to be $349.99.

The new price of the PlayStation 3 with the talk of their new Resistance 2 game, their hopes for Sony Home, Little Big Planet and the rest of their game lineup (including Greatest Hits game lineup) and the hype for God of War 3 it’s almost a done deal. Perhaps the PlayStation 3 has a chance this holiday season after all!

Would you invest $399.99 for an 80GB model with the potential for great future games?

Sony’s Software Development Beta ProjectsSony’s Software Development Beta Projects

July 14, 2008| schommer| 0 Comment| 11:46 pm

It seems we’ve seen a lot of great concepts from Sony for their PlayStation 3 product line but very little has managed to hit the software virtual shelves. We’ve heard of Sony’s Afrika for the PS3 back at E3 in 2006 and we’re looking at it for 2008’s holiday lineup.

We’ve heard about Sony Home for years as well, but that’s now in some type of beta. It was supposed to be an open beta but that didn’t seem to work out and now it’s closed beta only. Recently they pushed out a firmware update that bricked PlayStation 3 consoles or at least screwed up many of them in varying levels.

Are they just really bad at software development and road map predictions? As a hardware development company they’ve put out some hardcore products, stone cold stable in terms of design and efficiency from the Walk Man to the PS3. Their products are practical in design, for the most part, fairly pretty, stable and function as designed. Yet they come up short on software time and time again.

One of the contributors at 2old2play had some things to say about Sony’s development efforts:

“Having worked at Sony as a Creative Designer two years ago, it doesn’t surprise me that they have still yet to release Home. While there, I was working on their Station Launcher application which was supposed to be released in late 2006. However, the Launcher app is still only in Beta to this day.” (2old2play.com)

In many ways their the anti-Microsoft in their approach and commitments. While Microsoft ships hardware that has what must be a 60% failure rate Sony ships hardware which works fairly well. On the flip side, Microsoft publishes a large quantity of software for all their products and has done very well in the business. Nobody can say it’s 100% perfect but it tends to get better with age or, at least, grow on you.

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PlayStation 3: Not About Quantity, About ProfitabilityPlayStation 3: Not About Quantity, About Profitability

July 11, 2008| schommer| 0 Comment| 2:22 pm

The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.

So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?