3 Reasons Publishers Desire Us to Keep Old Games3 Reasons Publishers Desire Us to Keep Old Games

When we invest in a new video game we want to feel satisfied by the content supplied in the game, we want to know we’re getting our moneys worth in the investment. Publishers, on the other hand, want us to keep our old games so they stay out of the used market. A publisher does not make a dime on used game sales. Their primary weapon to stop game sales? Downloadable Content (DLC).

1. Publishers Spend Lots on Marketing

A great example being GTA IV, hardcore gamers have a short attention span and live on hype more than physical games. Today, games live in press releases, demos, cinematic and live gameplay footage at conferences and on the web. Then, a game hits the shelves and sells millions of copies for a week or two before it’s forgotten. Publishers have marketed their game well, spent thousands on conference booths, streaming video bandwidth and rushing game demos through development and testing cycles early to get eyes on their titles.

Let’s face it, gamers that scrambled to buy Grant Theft Auto IV have moved onto the next big title or have decided to go outside for some fresh air (probably the former). Hardcore gamers consumes games like candy, sells them off for store credit and works towards their next purchase.

2. Publishers Want Loyalty

DLC breaths new life into old games, making them remain valuable for months after the hype and excitement has died. We’re now spending USD $60.00 for some of these new “current generation” game titles for a few days or weeks of excitement. Free downloadable content brings new reasons to play our “old stale” games and allows us to feel comfortable about our 60 bucks spent on a title.

Rainbow Six Vegas 2 is receiving a new “Fan Pack” for gamers to re-energize themselves about the “old” sequel to Rainbox Six Vegas. A game released in March is considered old by gamers, probably rarely played on Xbox Live anymore and needs something to keep the fans interested. This helps build loyalty to your product so the next franchise title which is released has a better chance of being purchased by your fan base because they can look forward to additional free content in the future.

3. Publishers Hate Used Games

Publishers are helping stick those games in the hands of the gamers for a longer period of time by supplying free add-on packs. Why would you re-sell your precious title back to the store when you could hold it and wait for potential DLC?

Publishers receive no revenue from the resale of a video game so it’s in their best interest to keep it out of the used markets. If there is a chance your beloved game will receive new features, at no cost to you, wouldn’t you hold off from selling it to see what’s coming?

Once a gamer has sold their title to a retail chain for pennies they’re unlikely to re-buy the title with the typical 80% markup when DLC arrives. They may opt to borrow a friends copy or rent the title rather than re-purchase it; neither fair well for the publisher in terms of revenue.

Games are expensive. Consumers must be wise to the best value in their video game titles and publishers want you to choose them for your gaming entertainment. Competition is high, profit margins are low and the market is all about sales volume. Publishers want repeat customers, people who feel their games are valuable before and after the purchase and are willing to share their loyalties with others.

Do you collect old console games, or do you sell them off to game stores and/or eBay? Would you consider holding off a sale if there was a great chance of new downloadable content?

Rock Band 2: Backwards Compatible DLC TooRock Band 2: Backwards Compatible DLC Too

Harmonix, MTV Games and Electronic Arts has announced their next block buster killer app: Rock Band 2. First, the most important feature is backwards compatible downloadable content. They’ve surpassed 15-million paid downloads, we want our content and we want to keep all the awesome songs for future games, else we might as well stop purchasing now, right?

The question remains, will we want to upgrade our instruments? They’re saying we’ll have “more variety of instrument choices than ever before with new and improved drum and guitar peripherals, enhanced functionality and innovative new designs – all fully compatible with the original Rock Band instruments.” Will the enhanced instruments really want to make us go out and buy them?

If these new instruments are highly desirable or add any new features to the game (or make newer features ‘easier’) then we may be persuaded to look into new hardware…yet with Guitar Hero World Tour we’re already pressured into considering another drum unit.

So confusing, but yet so much desired. I guess that’s the love hate relationship of a gamer with a passion and a, slight, addiction!

(more…)

Retro Gaming Moves: Screw Attack [Metroid]Retro Gaming Moves: Screw Attack [Metroid]

One of the most famous classic gaming moves, Screw Attack, is one of Samus Aran’s best power suit moves in Metroid. It was powerful enough to kill most enemies by contact; one hit for one kill.

What makes this special attack at retro gaming classic is its well balanced game play style. Although Screw Attack is enormously powerful it required Samus to jump at full length to trigger. On more than one occasion gamers would use their Screw Attack to kill an enemy easy to find they don’t have a great platform to stand on and land in the lava, in a worse situation than they started.

Game developers knew they had a hit on their hands, as Screw Attack makes an appearance in many of the future Metroid games after the original NES release. The power up had the ability to trigger at will, if somersaulting of course, yet requires skill and respect to use to perfection.

Screw Attack gives gamers a nice piece of mind, knowing a risky jump won’t end you with a tap from a flying enemy and a bath in the lava. You could freely jump and destroy annoying little enemies whom have no other goal but to get in your way and slowly take away energy with each tiny hit.

On one hand Screw Attacks main purpose is to allow a gamer to jump through areas in levels quickly without an extreme annoyance from starter enemies strategically placed to add challenge. As Samus grows in power the beginning enemies aren’t the true threat and thus are wiped from the level as you go. You become more worried when encountering new, stronger enemies who cause real harm to you and your super suit.

This retro move is placed perfectly in level progression, making you feel a great sense of accomplishment when aquiring it (it’s not just another missile pack) and allows you to progress into deeper caverns without utter fear at every tap. Powerful enough to invoke when needed but weak enough to leave you vulnerable in closed quarter battle.

Screw Attack, a Retro Gaming Move.

Diablo 3: How Many Headlines Can It Catch?Diablo 3: How Many Headlines Can It Catch?

Imagine we told you the story of a game where you hack things up over and over and over and over by clicking the mouse to gain items. These items allow you to go into harder areas of a dungeon and hack things up over and over again. Would you buy into it? Probably not.

Yet Diablo, since its inception, has fascinated gamers with the fundamental goals of hacking and slashing your way to a hellish beast in hopes to hack and slash him as well. It does, however, have a firm storyline which has gotten better with age and usually marvels gamers with graphic advancements set to blow the mind.

Diablo II had some nice graphics, but they were not mind blowing and earth shattering but the game continued to be fun to play. So fun, some gamers continue to play Diablo II even today, grinding out armor and weapons. What’s the fascination?

Blizzard Entertainment seems to be born on the wind of success, each title pulling more gaming headlines than the last. Diablo III has taken over gaming RSS feeds, headline news and has presented itself on social media sites like it was the second coming (perhaps, just the opposite?)

Diablo 3, graphically, and functionally, seems to highly exceed the levels it set with the last two titles. Destructible environments being one of the best additions to the franchise, along with new classes, weapons and enemies.

The core of the game, based on the gameplay footage, is fundamentally the same: beat baddies in excess and capture cool items. Blizzard has mastered the “grind” for items and the repeated quest plots in all of its title, especially World of Warcraft, but they’ve done it in an addicting manner. We know its repeatative yet we desire to continue to play. Work of genius.

How much Diablo 3 can a single person play before growing bored? For most, boredom is quite the opposite of the hack and slash experience, choosing to sit down with their Fritos and Soda and waste away the days.

Castlevania Goes 3D on the Wii?Castlevania Goes 3D on the Wii?

The next big Wii title will be Castlevania and it’s going to be a 3D fighting game. Stop laughing, it’s not a joke, it’s what Nintendo Power is saying. Picture Street Fighter but with classic Castlevania characters and lots of smashing and bashing for victory.

“GoNintendo’s report from the mag hints at appearances from characters like Simon Belmont and Alucard, the use of sub-weapons like holy water and boomerangs, and (surprise!) motion controls.” (kotaku)

This is a creative direction for Konami to take, given their very inexperienced with fighting style games. They could build a team of experienced fighting style game developers, but why? What’s wrong with a classic side-scrolling style game using the WiiWare system like Mega Man 9?

Hopefully, Konami can pull off this fighter in a world where people do not seem to be as enthusiastic about fighting games especially on a system with the graphical power of the Wii. Well, it is rumored to have “motion controls.”

I’d love to see a remake of Simons Quest.

Mega Man 9, WiiWare, Retro Gamers Rejoyce!Mega Man 9, WiiWare, Retro Gamers Rejoyce!

It’s been confirmed, in Nintendo Power at least, that Mega Man 9 is officially going to be something you can download on the Wii console. The game is being developed by Ini Creates, a company of ex-capcom folks who are also responsible for Mega Man Zero and Mega Man ZX series.

Of course, this is a Capcom published game and is said to also be ‘multi-platform’ with an appearance being made on Xbox Live Arcade and PlayStation Network.

At first, there was a fear the game would go “new school” and take advantage of all the Wii has to offer, but with the Virtual Console and all of its retro appeal they’ve decided to stick with an old school feel to the game. This is by far the best move we’ve heard, as a retro gamer at the target demographic age, I’m thrilled.

Mega Man 9 is going to reflect the older games, without an 8-bit graphical look of course, using the Wii remote sideways (presumably also using the retro classic controller) and is not said to use any of the motion sensing abilities of the Wii.

This will be the first title in the Mega Man series to offer a female robot opponent. Mega Man 9 will provide a new host of baddies, including:

  • Magma Man
  • Galaxy Man
  • Jewel Man
  • Concrete Man
  • Hornet Man
  • Plug Man
  • Tornado Man
  • Splash Woman

The inclusion of a female robot may be playing to the casual game demographic which is popular with the Wii and casual games in general. Or, they’re just looking for variety. End result is still retro awesomeness.

(Thanks, 1up)

Xbox 360 Price Drop: July 6th?Xbox 360 Price Drop: July 6th?

The new rumor, based on a K-Mart sales sheet, is stating we’re going to see an Xbox 360 Premium price drop this summer (July 6th, 2008). The new price is said to be USD $299, down USD $50 from the last price drop on the 360 hardware.

The sales sheet only shows the 20GB Premium product, but this is probably going to hit all units to keep pricing competitive. This wouldn’t be the first time a price drop has been slipped from a sales sheet for a current generation console and we’re sure Microsoft will deny it this time as well.

This brings the console closer to a Wii price tag, making it much more desirable by the average gamer; will Wii respond with a price drop? More than likely the answer would be “no” due to their inability to keep up with demand. The dry channels for Wii consoles makes the product highly desired but also impossible to promote and market further than saying “we have Wii in stock” because demand is just so high.

Sony will have to watch out, their PS3 product is catching up in terms of hype and demand but a drop in 360 price will yet again put them behind the 8-ball in terms of competitive pricing.

Will you consider a 360 for $299?

(Thanks, 1up)

Diablo III: Confirmed and IsometricDiablo III: Confirmed and Isometric

We’ve talked about it on the podcast before, we’ve made speculations and we’ve come up with theories. Blizzard has now cleared up much of the fuzzy details and theories by announcing their next title: Diablo III.

Some of us thought it was too early to announce the game, right on the heals of a StarCraft III announcement but Blizzards marketing team must consider this the perfect time, as it’s official. Not only did they announce the title, but they’ve got a cinematic and a good five minutes of game play footage.

We’re not talking about vaporware, this is a real game with really sweet features, hot new graphics and sound and enemies that make prior diablo look like childs play. The worlds are destructable, you can drop walls upon your enemies, toss them over cliffs (on fire no less) and rescue people whom help you do battle.

The game play footage covers barbarian (fighter) class and the witch doctor (sorta a necromancer archtype) with both male and female varients. They explain some of the great powers of the warrior style class and show off a few of the neat spells for the witch doctor. From electric axes to walls of zombies this game is packed with stylish battle techniques unique to Diablo 3.

Diablo 3 utilizes their standard isometric view, familiar to Diablo gamers with a bit more ease to the control scheme (that’s possible) and health now drops from enemies much like Zelda, you won’t have to pack yourself with potions anymore. Quite possibly the best upgrade in the third revision of Diablo.

Release date? No clue. I’m sure they’re going on the “when it’s ready” methodology, which is expected from Blizzard and their games; there is a reason they’re always of the highest quality. You may want to camp on their FAQ for a few months and perhaps you’ll have the answer. Today, however, their site seems to be a bit slow with all the announcements going out on the Net.

Now that Diablo 3 is confirmed, it’s time for us to buy some thc leans from Fresh Bros and start speculating what’s going to be included. Make sure you checkout their game play video!

(Thanks, Nukoda)

Imagine a Free World of WarcraftImagine a Free World of Warcraft

Once upon a time the folks at Blizzard Entertainment thought they could support the entire world of World of Wacraft by ad revenue. This would have created an MMO experience which would cost you nothing but a bit of annoyance by ad providers; what would the total audience be if the game was free?

Had WoW launched free of charge they would probably have significantly more users playing the game, but the ad revenue from the sheer amount of people would be nothing compared to a monthly charge for eight million subscribers.

Although only a small number of those subscribers are US based, they’re still raking in the cash compared to an ad-based model, even if they were to have triple the subscribers.

However, the Blizzard exec noted: “We didn’t want to charge a subscription, but as we researched market conditions, we realized that wouldn’t support us.”

It’s possible, perhaps, that Blizzard would have fallen under its own weight had they created a world where anyone could play for no charge. Imagine the server utilization, the volume of traffic and the support calls they would get for triple or quadrupal the player base with only ads paying the checks.

Granted, a free system would be excellent in theory, but in practice, making us pay is the only way to throttle our addictions. Sad, but true.

(Thanks, gamasutra)