Wrath of the Lich King, Beta Sign-Up

Amazing. This has been the quarter for Blizzard and their crazy announcements, starting with Diablo 3 and their gameplay footage, now you can sign up for Wrath of the Lich King. As I’ve found, you can have an inactive World of Warcraft account and still sign up for the beta.

https://www.worldofwarcraft.com/account/ for US accounts

http://www.wow-europe.com/account/ for European accounts

“Today we opened the Wrath of the Lich King Beta Opt-In program, which gives players a chance to win an invitation to the upcoming Wrath of the Lich King beta. For The Burning Crusade beta, we randomly invited players from the entire World of Warcraft community. With the Opt-In, our goal is to strengthen the beta-testing process by inviting only those players who have expressed active interest in participating. Keep in mind that opting in doesn’t guarantee you’ll be selected for the beta.” (worldofwarcraft)

This is a great opportunity to bring back old gamers, since I was able to sign up with an inactive account, if I were chosen I’d be, in effect, paying to test their game. That’s insanity. You know what? I might just do it.

This announcement comes just as Diablo 3’s energy starts to die down on the news wire, giving folks more reasons to talk “Blizzard” news. Perhaps, after this announcement starts to calm down they’ll announce something about StartCraft 2.

The timing is perfect, considering E3 begins on July 14th and Blizzard will no doubt remain in the news up until this event. Once E3 kicks off their publicity will fade as other developers and publishers fight for the spot light (or will they just not show up at all to the dying event?).

The Blizzard hype machine is in full force!

(Thanks, 2old2play)

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World of Warcraft 3.0.2 Update – Live!World of Warcraft 3.0.2 Update – Live!

Echo’s of Doom will be live when the systems come back for maintenance. WorldofWarcraft.com was down for a bit today, probably to revamp and push the Lich King messages (which now splash the homepage prior to landing).

This patch brings a crap ton of content to the game including a lot of the lich king updates for character classes, user interface changes, calendar and other crazy awesome stuff. When you start the client, now, you’ll notice the front screen has changed to promote the Lich King content; it now resembles the client for all those in the beta.

The only downfall to the beta will be, once again, re-distributing your talent points. It’s free, so now is your time to re-spec and get ready for battling death knights in our near future!

Check out the full 3.0.2 Echo’s of Doom patch.

Beta: Wrath of the Lich King – Initial ReactionBeta: Wrath of the Lich King – Initial Reaction

The long awaited Wrath of the Lich King is here! By long awaited, really, I mean, I waited a long time to get patch after patch of the next expansion to Blizzards best of MMORPG. Although I don’t know the architecture to creating the patches, it seems so dated in methodology. Why must I download 5GB of patches when one can just supply me with an option to pull everything.

The initial download was roughly 1.8GB for what I assume would be “the DVD” you’d be buying in the store. Once I install that baseline it requires another roughly 1.2GB “update” before you can launch the application. Once you launch the WoW executable it must download another 500MB or so of patch data followed by another 100MB of patch data followed by another 500MB of patch data. Then, and only then, can you login and start playing!

My first option was to use the character I transferred over from Scarlet Crusade and jump into the world. Wishfully thinking, I also migrated over my addons to see what would work. After receiving more errors than I can explain I logged out and disabled all the addons. We’ll wait on those.

Within seconds I noticed the date in the top corner, it seems WoW has evolved over the years from a black vortex of time suckage to something a bit more user friendly. An older patch included a clock on the map so you know how many hours you’ve got before the sunrises, allowing you to sneak in a few hours of sleep before work. Now, they’ve included a calendar so you will know just how many days you’ve been up without food or drink. I kid.

(more…)

Activision: Cleaning House, Losing StudiosActivision: Cleaning House, Losing Studios

Now that Activision has merged up with Blizzard all under Vivendi it’s time to consider what to do with all the additional overhead, management, internal studios and sheer amount of people working on projects within their organization. In other words, it’s time to trim the fat and get leaned out for the long haul.

This isn’t unexpected news, the only way to grow more effective as a large company is to remove some of the access baggage that can slow you down and let your competitors take control. This is a sad job which nobody takes pride in (most normal people anyway) but it could mean the difference between rising to the top and sinking like a brick.

“We are focused on improving efficiency across the combined organization and are concentrating on businesses where we have leadership positions that are aligned with Activision Publishing’s long-term corporate objectives,” Activision Publishing CEO Mike Griffith said in a statement. (gamespot)

It’s important to be aggressive as a large company, just like you would be as a startup company. There is a reason startup companies grow into powerful competitors that win, grow and eventually become (or be purcahsed by) larger companies.

As part of this move some staff will be migrated to new projects, persumably reporposed into other divisions or allowed to find new jobs somewhere else. This is called “realignment” by those in the management organization, and currently those up for realignment are:

  • Radical Entertainment (Prototype, Crash of the Titans)
  • High Moon Studios (The Bourne Conspiracy, Darkwatch).
  • Massive Entertainment (World in Conflict, Ground Control)
  • Swordfish Studios (50 Cent: Blood on the Sand, Cold Winter)

These realignments along with other organizational changes will effect a few working game titles:

  • Brutal Legend
  • Ghostbusters
  • Wet
  • Chronicles of Riddick: Assault on Dark Athena
  • World at Conflict: Soviet Assault
  • 50 Cent Blood on the Sand
  • Zombie Wranglers
  • Leisure Suit Larry: Box Office Bust
  • Several Xbox Live Arcade titles

At this point we’re not sure which, if any, will continue to be developed under Activision and which will be sold off to other companies or retired. Surely, those money making titles will be sold off if Activision has no plans to finish them.

Again, it’s hard to consider this a bad decision. This is a decision of growth over having too many “Cooks in the kitchen” making soup. It’s better to have rock solid titles of epic proportions than a large pool of mediocre titles with minimal sales and bad reputations, and that’s why they spend a lot of time in the office working on this and having a type of  office chair for long hours on a computer is really helpful in this area.

It’s not that the titles they’re questioning are necessarily bad, but are not the leading titles in their space and are should be either given a stronger team to work on them or retire them entirely. To build a stronger team with passion and direction it might be best to sell the franchise(s) to other organizations so they can do it right with time and attention to detail.

(Thanks, gamespot)