Wrath of the Lich King, Beta Sign-Up

Amazing. This has been the quarter for Blizzard and their crazy announcements, starting with Diablo 3 and their gameplay footage, now you can sign up for Wrath of the Lich King. As I’ve found, you can have an inactive World of Warcraft account and still sign up for the beta.

https://www.worldofwarcraft.com/account/ for US accounts

http://www.wow-europe.com/account/ for European accounts

“Today we opened the Wrath of the Lich King Beta Opt-In program, which gives players a chance to win an invitation to the upcoming Wrath of the Lich King beta. For The Burning Crusade beta, we randomly invited players from the entire World of Warcraft community. With the Opt-In, our goal is to strengthen the beta-testing process by inviting only those players who have expressed active interest in participating. Keep in mind that opting in doesn’t guarantee you’ll be selected for the beta.” (worldofwarcraft)

This is a great opportunity to bring back old gamers, since I was able to sign up with an inactive account, if I were chosen I’d be, in effect, paying to test their game. That’s insanity. You know what? I might just do it.

This announcement comes just as Diablo 3’s energy starts to die down on the news wire, giving folks more reasons to talk “Blizzard” news. Perhaps, after this announcement starts to calm down they’ll announce something about StartCraft 2.

The timing is perfect, considering E3 begins on July 14th and Blizzard will no doubt remain in the news up until this event. Once E3 kicks off their publicity will fade as other developers and publishers fight for the spot light (or will they just not show up at all to the dying event?).

The Blizzard hype machine is in full force!

(Thanks, 2old2play)

0 thoughts on “Wrath of the Lich King, Beta Sign-Up”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Activision: Cleaning House, Losing StudiosActivision: Cleaning House, Losing Studios

Now that Activision has merged up with Blizzard all under Vivendi it’s time to consider what to do with all the additional overhead, management, internal studios and sheer amount of people working on projects within their organization. In other words, it’s time to trim the fat and get leaned out for the long haul.

This isn’t unexpected news, the only way to grow more effective as a large company is to remove some of the access baggage that can slow you down and let your competitors take control. This is a sad job which nobody takes pride in (most normal people anyway) but it could mean the difference between rising to the top and sinking like a brick.

“We are focused on improving efficiency across the combined organization and are concentrating on businesses where we have leadership positions that are aligned with Activision Publishing’s long-term corporate objectives,” Activision Publishing CEO Mike Griffith said in a statement. (gamespot)

It’s important to be aggressive as a large company, just like you would be as a startup company. There is a reason startup companies grow into powerful competitors that win, grow and eventually become (or be purcahsed by) larger companies.

As part of this move some staff will be migrated to new projects, persumably reporposed into other divisions or allowed to find new jobs somewhere else. This is called “realignment” by those in the management organization, and currently those up for realignment are:

  • Radical Entertainment (Prototype, Crash of the Titans)
  • High Moon Studios (The Bourne Conspiracy, Darkwatch).
  • Massive Entertainment (World in Conflict, Ground Control)
  • Swordfish Studios (50 Cent: Blood on the Sand, Cold Winter)

These realignments along with other organizational changes will effect a few working game titles:

  • Brutal Legend
  • Ghostbusters
  • Wet
  • Chronicles of Riddick: Assault on Dark Athena
  • World at Conflict: Soviet Assault
  • 50 Cent Blood on the Sand
  • Zombie Wranglers
  • Leisure Suit Larry: Box Office Bust
  • Several Xbox Live Arcade titles

At this point we’re not sure which, if any, will continue to be developed under Activision and which will be sold off to other companies or retired. Surely, those money making titles will be sold off if Activision has no plans to finish them.

Again, it’s hard to consider this a bad decision. This is a decision of growth over having too many “Cooks in the kitchen” making soup. It’s better to have rock solid titles of epic proportions than a large pool of mediocre titles with minimal sales and bad reputations, and that’s why they spend a lot of time in the office working on this and having a type of  office chair for long hours on a computer is really helpful in this area.

It’s not that the titles they’re questioning are necessarily bad, but are not the leading titles in their space and are should be either given a stronger team to work on them or retire them entirely. To build a stronger team with passion and direction it might be best to sell the franchise(s) to other organizations so they can do it right with time and attention to detail.

(Thanks, gamespot)

Episode 640: Spacewar!Episode 640: Spacewar!

This week has a lot of followup to the entire situation with Activision/Blizzard, and also a lot of news items that weren’t a part of the official news feed. According desky.ca in addition, this week’s Gaming Flashback is recognized as the first computer game, Spacewar!

The news feed includes:

  • Microsoft is watching Activision/Blizzard to ensure ‘the right people’ are in charge when it takes over
  • Witcher 3 director and Cyberpunk 2077 veterans announce new studio and ‘AAA dark fantasy‘ RPG
  • Nintendo Switch Sports online play test registration now open
  • 3DS and Wii U eShop purchases end in March 2023
  • Focus Home Interactive to acquire Metal Slug Tactics dev Leikir Studio

Let us know what you think, now that the Comments section works again!