As Seen On TV – Casual Game Label (Wii and DS)

A 3D version of Deal or No deal sound desirable to you? Perhaps you’re a game show fan and just can’t get enough Howie, if so, you’re in luck. Koch Media announced their new casual games label As Seen On TV which will bring popular TV brands to the console.

At first we were thinking “a games division based on infomercials?” No, their intention is to bring familiar casual game experiences into the home. Many families sit down and share their experiences of TV viewing together when it comes to watching game shows, Koch Media plans to make this a bit more interactive and competititve.

When can we expect the games to hit the market? “We are delighted to be launching the As Seen On TV range during the key Christmas retail period,” said Craig McNicol, Managing Director at Koch Media.

(Thanks, CasualGamerChick)

Read on for full press release…

Koch switches On to Casual Gaming with the all-new As Seen on TV label
Exciting new range of casual games based on popular television shows heading to Nintendo Wii and DS

London, UK – 17th July 2008: Leading distributor and publisher of interactive entertainment, Koch Media, today announced its brand new range of family-focused games based on some of TV’s most popular game show franchises. Debuting under Koch’s new “As Seen On TV” label, the games which include a brand new 3D sequel to the hugely popular 2007 release Deal Or No Deal, are set for a Q4 2008 launch on Nintendo Wii and DS.

Aimed primarily at a casual and family gaming audience, the As Seen On TV range features games developed as direct spin offs from highly-rated, mainstream TV shows such as Golden Balls, The Magic Roundabout and Are You Smarter Than A 10 Year Old? With in-game presentation from the likes of Noel Edmonds and Jasper Carrot, As Seen On TV’s products are both familiar and instantly accessible for all levels of gamer.

Other key features of the range are bold new packaging, featuring As Seen On TV’s distinctive, retro television logo, and an impulse buy price point. Together with broad and far reaching trade marketing, and print and TV advertising plans, along with continued, regular TV scheduling of shows in the range, helps guarantee mass market appeal for As Seen On TV throughout the busy Christmas period and beyond.

The initial launch titles include Deal Or No Deal 2008, Golden Balls and Professor Heinz Wolff’s Gravity on both Wii and DS and Are You Smarter Than A 10 Year Old? on DS. All games in the As Seen On TV range have a SRP of £29.99 for Wii titles and £19.99 for DS titles.

“We are delighted to be launching the As Seen On TV range during the key Christmas retail period,” said Craig McNicol, Managing Director at Koch Media. “With its strong visual branding, competitive price point and superb line up of much-loved titles and TV personalities we expect this to be a massive hit with family audiences over the Christmas season.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

SimAnimals, The Next Gen Black & WhiteSimAnimals, The Next Gen Black & White

Electronic Arts has announced SimAnimals, a game where you play the godlike hand and control the lifestyle of over 60 animals. In the game you’ll play the role of a disembodied hand which moves around and life animals, pick flowers and interact with the environment much like a past Lionhead Studios game: Black and White.

EA’s not exactly being the most creative with this Wii and DS game based on the sounds of it so far, as it clones a lot of the features in Black and White, including how “animals react” when you treat them a specific way. However, we’ve not had this style of game on the Wii or DS, both very “touchy” in methodology.

Black and White had the touch sensitive control scheme using tactile feedback with the mouse implemented with Immersion technology. This brings the style of gameplay to a new level, but nothing we’ve heard thus far makes us think originality. Cute and cool, perhaps but it’s nothing new. Of course, who said it had to be new?

We know old gaming concepts sell well at this point!

Little Big Planet – Release Date: October 21Little Big Planet – Release Date: October 21

If there is one time this year to pickup a PlayStation 3, it’s going ot be on October 21st when Sackboy jumps onto the scene with Little Big Planet. You don’t have to be a casual gamer to have a desire to play Little Big Planet and we’re sure to see that in upcoming reviews.

The question really comes down to, will Little Big Planet move consoles off the shelf? In theory, had the console been more reasonably price, you’d probably get a huge pop in sales. As it stands, you’re asking customers to spend above and beyond on a console just to play a 2D-Style platformer. No matter how fun the product is, and it will probably be fun in epic proportions, John Q. Public isn’t going to run out and drop large bills for the game.

Proof of that can be seen in the huge sales increase when Microsoft dropped their pricing structure. Gamers who were not current generation compatible ran out to pickup the console and the shelves went empty. No doubt Little Big Planet will move a few consoles, for those on the edge of PS3 readiness… but it won’t be long lived and it won’t be as epic as this title will.

MGS4 Quickly Falls of Top Titles, NCAA Football 09 Takes LeadMGS4 Quickly Falls of Top Titles, NCAA Football 09 Takes Lead

The month, June 2008, Metal Gear Solid 4 takes number one on the NDP figures with 774,600 individual units (over 1-million if you include bundles), in July… they didn’t even make the top ten figure. What the heck?

NCAA Football 09 for the Xbox 360 took number one with 397,600 games sold, nothing close to MGS4’s figures form last month but still took the first position. Wii Fit took number two position, up from its fourth position in June showing lasting appeal or the ability for gamers to purchase the rare to find game set.

Wii Play still sits in the top ten titles along with Mario Kart and Rock Band (for the Wii). As a matter of fact, four out of the top ten titles are Wii games. One for DS (Guitar Hero: On Tour), two for Xbox 360 and two for PlayStation 3.

How is it possible for Wii Play and Wii Fit to hold top positions for so long while a game like MGS4 dies off so rapidly? More than likely this is the impact from having such great console sales that even a low attach rate (games to consoles) is significant enough when millions upon millions of consoles have been sold.

If the PlayStation 3 had more units in the hands of gamers, would their top tier titles like MGS4 hold top spot for more months? Presumably yes, another negative impact from being third in the race it seems.

(Thanks, 1up)