Exclusive Artist Deals In Rhythm Games Not Good?

Rhythm games are the new FPS for a lot of gamers, a broader audience of gamers, and the market is thriving and demanding new titles. Harmonix and Activision are at the front of the battle with Konami following a bit behind but still contending (we think) very soon.

Each company plans to up each other with cooler instruments, tighter controls and new in-game options and multi-player fancies. It’s a business and each competitor tries to gain a lead by whatever means needed to win… or do they?

Harmonix stops short when it comes to purchasing exclusive rights to music artists, for now at least. Harmonix’s Eric Brosious went on blogger record saying, “We prefer not to sign exclusive deals with artists because while it seems like the competitive “business” thing to do, in the long run, it’s really not good for anyone. We think we should be working to get more music out to more people.” (kotaku)

As Marky Mark once said, we need “Music for the people” not for in-game exclusives making us choose between Guitar Hero and Rock Band titles. We’ve seen what EA has done to the football franchise by taking control of the NFL roster, money talks and the best game doesn’t always win.

If Activision decides to buy up a ton of great exclusive content and you’re a rock band gamer, you’ll lose out in a ton of great content. For some gamers, that might mean losing out in some artists you’ve never heard before which also means the artist loses out in new fans. We’ve seen younger gamers fall in love with the sounds of Boston and The Police, bands famous way before the birth of many of the Rock Band fan base.

You can tell Harmonix is a development group with roots in music while Activision is a development group with their roots in business. While exclusive access brings you an advantage, in terms of broadening the culture of music, it does very little. Harmonix may be in the right but will that matter in the end when business deals hit the table?

p.s. sorry about the Marky Mark reference, but it had to be done. Bringing out a bit of my own childhood there…

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 334: Droning OnEpisode 334: Droning On

Despite the title of the podcast episode this week, nothing is boring. Rather, there’s a ton of banter between Jonah, Paul and Jordan, as they discuss next-gen console gaming.

This week’s news items include:

  • Amazon testing package delivery by drone
  • Microsoft advises gamers against turning the Xbox One into a dev kit
  • There’s “no lack of ideas” at DICE, CEO ponders local weather for Battlefield
  • Xbox One beats PS4 sales at Walmart, Target
  • Epic: “We’ve yet to see the real value of the second screen”
  • Sega: Shenmue 3 trademark listing a hoax

All this and some Listener Feedback.

Episode 253: Future GenerationEpisode 253: Future Generation

This week, Paul is still not available, which is unfortunate, since the Gaming Flashback is the classic DuckTales for the NES. There’s also a bunch of scintillating news items including:

  • Pachter: Nintendo “Blew It” With Wii U, “In Disarray”
  • Bethesda hiring talent for Xbox 720, PlayStation 4 game
  • EA reveals Mass Effect 3 preorders well ahead of Mass Effect 2‘s
  • Pachter: Next generation Sony and Microsoft consoles will have 4GB SKU
  • Sony filed patent For Kinect-like motion device
  • PSN Minis not working on Vita

We also reveal the winner of the Pixie Diamonds contest.

Episode 569: Red Dead MemoriesEpisode 569: Red Dead Memories

The guys talk about Resident Evil 3 (and by extension Evolve), but most of the episode delves into the Gaming Flashback, Red Dead Redemption and its sequel Red Dead Redemption 2, focusing on where the original succeeded and where the sequel failed.

The news items this week include:

  • Valorant closed beta rushes to 1.6M viewers on Twitch
  • Rumor: Resident Evil 8 is first-person, takes “serious departures”, and will be out next year
  • E3 2020 won’t hold an “online experience” after all

Let us know what you think!