Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
The “year” Sony may be talking about is fiscal year 2009… which rolls into March 2010. Although Sony hasn’t tagged either title with an ETA, it’s being assumed that we’re talking 2009 until spring 2010. Given most games launch in the September and October time for the holiday season that leads us to believe it will either arrive for the holiday or slide to 2010. If the title isn’t ready for prime time by the holiday season, can you wait a full year for these games?
Analyst says Sony Motion Control beats
The obvious answer is no, Sony don’t NEED theese 2 games to drop in the 2009 calendar year.
If you take a look at the games that are CONFIRMED to hit before 2010:
Killzone 2
White Knight Chronicles (US and EU release)
Uncharted 2: Among Thieves
Yakuza 3 (Japan)
Infamous
Final Fantasy XIII (Japan)
Heavy Rain
New Ratchet & Clank
Gran Turismo 5 (Possibly)
That’s more than enough to offset anything that Microsoft/Nintendo can conjure up. Even if Microsoft were to shock everyone by releasing Halo 4 and Gears Of War 3 (Har har) Sony would still outshine them without the two games you mentioned.
Personally, i probably won’t even be picking up MAG and God Of War 3 is an afterthought for me. The game i’m most looking forward to is Uncharted 2: Among Thieves.
The obvious answer is no, Sony don’t NEED theese 2 games to drop in the 2009 calendar year.
If you take a look at the games that are CONFIRMED to hit before 2010:
Killzone 2
White Knight Chronicles (US and EU release)
Uncharted 2: Among Thieves
Yakuza 3 (Japan)
Infamous
Final Fantasy XIII (Japan)
Heavy Rain
New Ratchet & Clank
Gran Turismo 5 (Possibly)
That’s more than enough to offset anything that Microsoft/Nintendo can conjure up. Even if Microsoft were to shock everyone by releasing Halo 4 and Gears Of War 3 (Har har) Sony would still outshine them without the two games you mentioned.
Personally, i probably won’t even be picking up MAG and God Of War 3 is an afterthought for me. The game i’m most looking forward to is Uncharted 2: Among Thieves.
With the inevitable price cut supposedly sometime this year, i think sony can hold off GOW 3 and MAG at least till next year.
The PS3 seem to be coming alive and starting to gain some real momentum and i think a $100 price drop might just seal the deal and save them from utter failure and embarrassment.
Microsoft has already got their install base sewn up hence only need to worry about selling software. Sony on the other hand have the harder task of marketing what seems like a luxury brand (to most people) in a recession. Many people simple can’t justify spending that much on what is primary a game console. (blue-ray simply doesn’t cut it Sony)
At the end of the day it comes down to Two words, PRICE CUT, and they better do it quick.
With the inevitable price cut supposedly sometime this year, i think sony can hold off GOW 3 and MAG at least till next year.
The PS3 seem to be coming alive and starting to gain some real momentum and i think a $100 price drop might just seal the deal and save them from utter failure and embarrassment.
Microsoft has already got their install base sewn up hence only need to worry about selling software. Sony on the other hand have the harder task of marketing what seems like a luxury brand (to most people) in a recession. Many people simple can’t justify spending that much on what is primary a game console. (blue-ray simply doesn’t cut it Sony)
At the end of the day it comes down to Two words, PRICE CUT, and they better do it quick.
The price cut would have been announced today had there been one. Sony’s losing too much per unit still.
The price cut would have been announced today had there been one. Sony’s losing too much per unit still.
The “Rumoured” PS3 price cut isn’t supposed to take effect until April………so why would they have announced it in March??? LOL………….
The “Rumoured” PS3 price cut isn’t supposed to take effect until April………so why would they have announced it in March??? LOL………….
The rumored price drop was March.
http://www.gamestooge.com/2008/11/25/playstation-3-march-2009-price-drop-rumor/
The rumored price drop was March.
http://www.gamestooge.com/2008/11/25/playstation-3-march-2009-price-drop-rumor/
Another rumor:
http://www.gamestooge.com/2009/03/07/more-ps3-price-drop-predictions-by-analysts/
This one was shot down by Sony as well.
Another rumor:
http://www.gamestooge.com/2009/03/07/more-ps3-price-drop-predictions-by-analysts/
This one was shot down by Sony as well.
LOL…..as the link you just provided proves, the price cut isn’t expected to take place until April at the EARLIEST.
Better learn how Sony’s FISCAL year works……..it runs from April through to March of the following year. It makes far more sense for Sony to cut the price at the start of a new fiscal year rather than at the very end of one.
LOL…..as the link you just provided proves, the price cut isn’t expected to take place until April at the EARLIEST.
Better learn how Sony’s FISCAL year works……..it runs from April through to March of the following year. It makes far more sense for Sony to cut the price at the start of a new fiscal year rather than at the very end of one.