Blizzard Offering Free Trial of Auction House App

There are many World of Warcraft players who basically play half their game in the auction house. I personally know of a gamer who has made thousands of gold pieces buying and selling there (*cough* Derrick). The only problem these people have is that they only have so many hours in the day to log in to World of Warcraft to run auction house sessions.

Their problems are over (or just beginning, depending on your point of view.)

Blizzard has announced that they’re giving a free trial of their new Auction House app that allows you to check in on Auction Houses remotely from your iOS device. As the ad states, it’ll allow you to “buy, sell, chat – anytime, anywhere”, which is a very scary thought for WoW widows. (Unless, of course, those significant others are also WoW gamers.)

Another app allows remote guild chatting, which is nice when you want to be in contact with your guild 24 hours a day, too.

The app will charge $2.99 a month after the free trial. Check both apps out here.

(Thanks, RPS.)

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Achievement Unlocked: Diablo III and Starcraft 2’s New GoalsAchievement Unlocked: Diablo III and Starcraft 2’s New Goals

Microsoft has proven the achievement system is one of the best ways to add replay value to a title and inspire players to overachieve in every game title, no matter how obscure. Now, Blizzard joins the battle for achievements by bringing them to the Blizzard franchises.

As of now, they’re talking Diablo 3 and Starcraft 2 enabled achievements to reward players for exploring, leveling and, of course, doing the impossible. Jeff Kaplan, World of Warcraft lead designer, spoke with MTV Multiplayer blog at length about some of the topics on achievements. The future holds an Xbox 360 style achievement system across all Blizzard properties such as WoW, Starcraft and Diablo allowing people to see how you play at “Blizzard games.”

Today, we’re able to compare a gamers score on the Xbox 360 from games like GTA IV and Halo 3 down to titles like Texas Hold’em and Geometry Wars. Imagine being able to compare a players Diablo 3 skills combined with their Starcraft 2 techniques as compared to their epic World of Warcraft battles.

Will it work? Microsoft has proven the achievements drive more players interests but do we need this in a title like Diablo 3? Of course, people overachieve in all Blizzard games because their all so great while some 360 games are only beaten for the achievements (i.e. Madden NFL 06, GUN, etc.)

The end result, value add to a game you’re going to buy anyway. Can anyone really complain?

(Thanks, 1up)

Activision: Cleaning House, Losing StudiosActivision: Cleaning House, Losing Studios

Now that Activision has merged up with Blizzard all under Vivendi it’s time to consider what to do with all the additional overhead, management, internal studios and sheer amount of people working on projects within their organization. In other words, it’s time to trim the fat and get leaned out for the long haul.

This isn’t unexpected news, the only way to grow more effective as a large company is to remove some of the access baggage that can slow you down and let your competitors take control. This is a sad job which nobody takes pride in (most normal people anyway) but it could mean the difference between rising to the top and sinking like a brick.

“We are focused on improving efficiency across the combined organization and are concentrating on businesses where we have leadership positions that are aligned with Activision Publishing’s long-term corporate objectives,” Activision Publishing CEO Mike Griffith said in a statement. (gamespot)

It’s important to be aggressive as a large company, just like you would be as a startup company. There is a reason startup companies grow into powerful competitors that win, grow and eventually become (or be purcahsed by) larger companies.

As part of this move some staff will be migrated to new projects, persumably reporposed into other divisions or allowed to find new jobs somewhere else. This is called “realignment” by those in the management organization, and currently those up for realignment are:

  • Radical Entertainment (Prototype, Crash of the Titans)
  • High Moon Studios (The Bourne Conspiracy, Darkwatch).
  • Massive Entertainment (World in Conflict, Ground Control)
  • Swordfish Studios (50 Cent: Blood on the Sand, Cold Winter)

These realignments along with other organizational changes will effect a few working game titles:

  • Brutal Legend
  • Ghostbusters
  • Wet
  • Chronicles of Riddick: Assault on Dark Athena
  • World at Conflict: Soviet Assault
  • 50 Cent Blood on the Sand
  • Zombie Wranglers
  • Leisure Suit Larry: Box Office Bust
  • Several Xbox Live Arcade titles

At this point we’re not sure which, if any, will continue to be developed under Activision and which will be sold off to other companies or retired. Surely, those money making titles will be sold off if Activision has no plans to finish them.

Again, it’s hard to consider this a bad decision. This is a decision of growth over having too many “Cooks in the kitchen” making soup. It’s better to have rock solid titles of epic proportions than a large pool of mediocre titles with minimal sales and bad reputations, and that’s why they spend a lot of time in the office working on this and having a type of  office chair for long hours on a computer is really helpful in this area.

It’s not that the titles they’re questioning are necessarily bad, but are not the leading titles in their space and are should be either given a stronger team to work on them or retire them entirely. To build a stronger team with passion and direction it might be best to sell the franchise(s) to other organizations so they can do it right with time and attention to detail.

(Thanks, gamespot)

Activision Blizzard Official, Merger CompleteActivision Blizzard Official, Merger Complete

The deal has been done, you can now officially call the company Activision Blizzard. Sure, the name is sorta lame but it does cover the bases… they’re Activision and they’re Blizzard; surely neither company wanted to lose their lively hood and branding.

We’re now looking at a company that’s more powerful than Electronic Arts, surely this worries Electronic Arts a bit. However, consumers like ourselves should be cheering for more competition against the big EA, perhaps forcing them to innovate a bit more and keep competitive.

Many gamers and industry participants would love to see independent companies grab a bit of the market share and bring in new startup companies and spin-off studios. However, if there is going to be a merger at the top-tier it might as well be one that puts pressure on Electronic Arts.

“We have created the world leader in online and console games with this transaction, and the combined strengths of the two businesses offer immense growth potential,” gushed Vivendi SA CEO Jean-Bernard Levy. “I am also very confident that, with the new leadership team in place, the new entity is perfectly positioned to take advantage of these rapidly developing markets across the globe.” (gamespot)

Now, we’ll have to wait and see if the upper level management can get along in a fluid manner and keep all their projects on track. With great power comes great responsibility, they’ve got the power… are they going to be responsible with it?