Blizzard Offering Free Trial of Auction House App

There are many World of Warcraft players who basically play half their game in the auction house. I personally know of a gamer who has made thousands of gold pieces buying and selling there (*cough* Derrick). The only problem these people have is that they only have so many hours in the day to log in to World of Warcraft to run auction house sessions.

Their problems are over (or just beginning, depending on your point of view.)

Blizzard has announced that they’re giving a free trial of their new Auction House app that allows you to check in on Auction Houses remotely from your iOS device. As the ad states, it’ll allow you to “buy, sell, chat – anytime, anywhere”, which is a very scary thought for WoW widows. (Unless, of course, those significant others are also WoW gamers.)

Another app allows remote guild chatting, which is nice when you want to be in contact with your guild 24 hours a day, too.

The app will charge $2.99 a month after the free trial. Check both apps out here.

(Thanks, RPS.)

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Activision: Cleaning House, Losing StudiosActivision: Cleaning House, Losing Studios

Now that Activision has merged up with Blizzard all under Vivendi it’s time to consider what to do with all the additional overhead, management, internal studios and sheer amount of people working on projects within their organization. In other words, it’s time to trim the fat and get leaned out for the long haul.

This isn’t unexpected news, the only way to grow more effective as a large company is to remove some of the access baggage that can slow you down and let your competitors take control. This is a sad job which nobody takes pride in (most normal people anyway) but it could mean the difference between rising to the top and sinking like a brick.

“We are focused on improving efficiency across the combined organization and are concentrating on businesses where we have leadership positions that are aligned with Activision Publishing’s long-term corporate objectives,” Activision Publishing CEO Mike Griffith said in a statement. (gamespot)

It’s important to be aggressive as a large company, just like you would be as a startup company. There is a reason startup companies grow into powerful competitors that win, grow and eventually become (or be purcahsed by) larger companies.

As part of this move some staff will be migrated to new projects, persumably reporposed into other divisions or allowed to find new jobs somewhere else. This is called “realignment” by those in the management organization, and currently those up for realignment are:

  • Radical Entertainment (Prototype, Crash of the Titans)
  • High Moon Studios (The Bourne Conspiracy, Darkwatch).
  • Massive Entertainment (World in Conflict, Ground Control)
  • Swordfish Studios (50 Cent: Blood on the Sand, Cold Winter)

These realignments along with other organizational changes will effect a few working game titles:

  • Brutal Legend
  • Ghostbusters
  • Wet
  • Chronicles of Riddick: Assault on Dark Athena
  • World at Conflict: Soviet Assault
  • 50 Cent Blood on the Sand
  • Zombie Wranglers
  • Leisure Suit Larry: Box Office Bust
  • Several Xbox Live Arcade titles

At this point we’re not sure which, if any, will continue to be developed under Activision and which will be sold off to other companies or retired. Surely, those money making titles will be sold off if Activision has no plans to finish them.

Again, it’s hard to consider this a bad decision. This is a decision of growth over having too many “Cooks in the kitchen” making soup. It’s better to have rock solid titles of epic proportions than a large pool of mediocre titles with minimal sales and bad reputations, and that’s why they spend a lot of time in the office working on this and having a type of  office chair for long hours on a computer is really helpful in this area.

It’s not that the titles they’re questioning are necessarily bad, but are not the leading titles in their space and are should be either given a stronger team to work on them or retire them entirely. To build a stronger team with passion and direction it might be best to sell the franchise(s) to other organizations so they can do it right with time and attention to detail.

(Thanks, gamespot)

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The news includes:

  • Activision Blizzard workers speak out after Bobby Kotick’s CEO exit
  • Star Wars Outlaws releasing “late” 2024
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Battle.Net To Stop Piracy For Diablo 3Battle.Net To Stop Piracy For Diablo 3

Who needs DRM when you’ve got battle.net? Blizzard believes they can authenticate legitimate users by stopping pirates from playing Diablo 3 online using their network service Battle.net. They’re saying the system is more like Steam than like EA’s solution of lock down methods using SecuROM.

Blizzard has used Battle.Net to stop piracy and allow only privileged people to play online since it was launched in ’97. This system, still in place, allows them to reuse the copy protection scheme they’ve been using, successfully, in the past.

“If you wanna play online on Battle.net with other players you’re going to have to have a legitimate copy,” Pardo said in a BlizzCon interview. Battle.net, he says, has “saved us from a lot of the PC piracy that I think hurts a lot of other single-player-only games.” (kotaku)

Although this copy protection is highly reasonable, it seems as if much of Diablo 3’s strong points lay in the awesome storyline. Apparently Blizzard is willing to let pirates play single player, and presumably with friends, using pirated copies.

Although it doesn’t seem fair for pirates to play through a single player campaign for free, it sure beats being harrased with awful copy protection along with potential gamer backlash.