Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
This week we’re looking at some crazy news articles, looking back at Jungle Hunt and covering our review of the casual game, Bejeweled Twist from
@The Lund Report: September 2011 NPD:
No surprise in terms of MSFT domination: they made sure they had a platform easy to develop software for => biggest game library => biggest sales numbers.
@Catwoman requires online pass to play in Arkham City
One thing needs to be remembered: people can still (and should!) vote with their wallets.
The only way this is a bait and switch is if they advertise Catwoman and not mention the extra costs.
@Battlefield 3 is ‘mission accomplished’:
I guess this is bound to happen, as games become more and more complex. Testing time should be extended accordingly, but that would add delays to shipping dates.
@EA defends cop killing in Battlefield 3
Link changed to:
http://www.tomshardware.com/news/battlefield-3-PC-gaming-FPS-cop-killing-ESRB,13667.html
I all these kinds of controversies, people forget that players control an imaginary character, pointing an imaginary gun and shooting at other imaginary characters.
For f|_|cks sake, we used to “shoot” each other with toy guns since we were kids, half of us being the cops, half being the robbers (thank you, Jordan). And us kids were pretty real, no anti-alias or hardware tessellation required :P.
@Legit Forza 4 users banned for “pirated” copies:
I always love when a DRM scheme turns to crap: legit customers get the bad user experience, while pirates get the clean one. When will they learn …
@Xbox Live Accounts scammed for FIFA DLC
Oh boy … he should also talk with his kids. As for phishing, well, what can I say, keep your eyes peeled.
Jonah, excellent point in terms of phishing at the user support level, and hinting that some companies do bad support. Thumbs up, I never thought of that.
@QOTW:
Oh … I don’t do that. Sorry. I always try to find out something about the game.
@Catwoman requires online pass to play in Arkham City:
Personally I don’t care about this because I only ever buy new games. I also don’t think it’s entirely a bad thing because it will pull people away from buying into the used games “scam” which these stores are making lots of free profit from and give more money to the developers to keep making quality content.
@Battlefield 3 is ‘mission accomplished’:
I worry about this because I think there will be a lot of problems on release which will never get fixed. Have you read that Battlefield review copies will not be sent early due to the Day 1 patch? I hope this isn’t as catastrophic as I think it is.
@QOTW:
The first and only game I ever bought a game I knew nothing about was Need For Speed Prostreet, back when I was about 11 years old and the only gaming experience I had was about 2 hours in Need for Speed Underground 2. I sigh whenever I think back to that day and I remember that I would’ve bought a crappy movie license game if it hadn’t been for my small familiarization with Need For Speed.
The issue with Catwoman is less that she’s DLC but that her DLC status makes her irrelevant to the main story. She was advertised as though she’d be a major player, the artwork makes it look like a Batman-Catwoman adventure, and to find her relegated to this side story with Poison ivy while Talia al Ghul is cast as a would-be love interest is where the real Bait and Switch charges are coming from. It’s not the $10, it’s simply not the story we were sold. They sold us one thing and delivered another, that’s a bait and switch.
xbox live accounts scammed! That’s kind of scary. First play station and now that. How do we know if our money and privacy are secured when playing online? And the statement Mivrosoft issued is just even more concerning. The least they can do is look into what happened instead of just denying it.