Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
Ex-Ensemble Studios Folks Form 
“Last time I checked, they’ve never had a console that’s been on the market for more than four or five years and we’ve committed to a ten year life cycle, so you do the math…,” he says. He goes on to state that the Xbox 360 won’t have a larger install base by the end of their 10-year plan has been completed, “unless things go really bad.”
@The Lund Report: September 2011 NPD:
No surprise in terms of MSFT domination: they made sure they had a platform easy to develop software for => biggest game library => biggest sales numbers.
@Catwoman requires online pass to play in Arkham City
One thing needs to be remembered: people can still (and should!) vote with their wallets.
The only way this is a bait and switch is if they advertise Catwoman and not mention the extra costs.
@Battlefield 3 is ‘mission accomplished’:
I guess this is bound to happen, as games become more and more complex. Testing time should be extended accordingly, but that would add delays to shipping dates.
@EA defends cop killing in Battlefield 3
Link changed to:
http://www.tomshardware.com/news/battlefield-3-PC-gaming-FPS-cop-killing-ESRB,13667.html
I all these kinds of controversies, people forget that players control an imaginary character, pointing an imaginary gun and shooting at other imaginary characters.
For f|_|cks sake, we used to “shoot” each other with toy guns since we were kids, half of us being the cops, half being the robbers (thank you, Jordan). And us kids were pretty real, no anti-alias or hardware tessellation required :P.
@Legit Forza 4 users banned for “pirated” copies:
I always love when a DRM scheme turns to crap: legit customers get the bad user experience, while pirates get the clean one. When will they learn …
@Xbox Live Accounts scammed for FIFA DLC
Oh boy … he should also talk with his kids. As for phishing, well, what can I say, keep your eyes peeled.
Jonah, excellent point in terms of phishing at the user support level, and hinting that some companies do bad support. Thumbs up, I never thought of that.
@QOTW:
Oh … I don’t do that. Sorry. I always try to find out something about the game.
@Catwoman requires online pass to play in Arkham City:
Personally I don’t care about this because I only ever buy new games. I also don’t think it’s entirely a bad thing because it will pull people away from buying into the used games “scam” which these stores are making lots of free profit from and give more money to the developers to keep making quality content.
@Battlefield 3 is ‘mission accomplished’:
I worry about this because I think there will be a lot of problems on release which will never get fixed. Have you read that Battlefield review copies will not be sent early due to the Day 1 patch? I hope this isn’t as catastrophic as I think it is.
@QOTW:
The first and only game I ever bought a game I knew nothing about was Need For Speed Prostreet, back when I was about 11 years old and the only gaming experience I had was about 2 hours in Need for Speed Underground 2. I sigh whenever I think back to that day and I remember that I would’ve bought a crappy movie license game if it hadn’t been for my small familiarization with Need For Speed.
The issue with Catwoman is less that she’s DLC but that her DLC status makes her irrelevant to the main story. She was advertised as though she’d be a major player, the artwork makes it look like a Batman-Catwoman adventure, and to find her relegated to this side story with Poison ivy while Talia al Ghul is cast as a would-be love interest is where the real Bait and Switch charges are coming from. It’s not the $10, it’s simply not the story we were sold. They sold us one thing and delivered another, that’s a bait and switch.
xbox live accounts scammed! That’s kind of scary. First play station and now that. How do we know if our money and privacy are secured when playing online? And the statement Mivrosoft issued is just even more concerning. The least they can do is look into what happened instead of just denying it.