Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
If you’ve ever been through an acquisition or merger you’d have expected this news to come, but for those new to the concept it’s simple: you can’t keep everyone. After a complete merger you end up with two sales departments, two IT departments, etc.
@World of Warcraft: Mists of Pandaria announced
Well, they keep doing expansions, but something tells me people got tired of it.
As for raising the level cap, it is the only way you can keep the players that don’t want to grind up again.
@Deep Silver: “There is a clear technology gap“
Wow … they discovered that a 4GB system RAM, 1GB video RAM PC is better than a 256 MB system 256 MB video PS3 …
As Jordan said, the main issue is that developing 3 code bases is expensive. The advantage of the XBox is using PC-like components, and using a PC-like software platform.
@Starcraft II DOTA mod will remain free but monetized
What are the terms in the EULA? Does Starcraft II allows this?
If so, then it is the second game that I know of that does this (TF2 being the first), and I like the trend it sets.
@Minecraft dev wins interim injunction over Scrolls name
Good for them. If they kept a record of the offer to give up the trade mark, then this will weigh in quite a lot in the court: it’ll point out that Bethesda is not up to protecting the name.
@QOTW: none, unfortunately.
No Paul again. =(
Anyway,
@Minecraft dev wins interim injunction over Scrolls name:
Finally, I was sick and tired of hearing about this nonsense, and I am grateful that Bethesda hasn’t gained anything from his.
@QOTW: Just to show how much out of my time that is, my parents had an Atari 2600 back when they were still children.
ahhhh i really miss derrick and jennifer i wish they could host ,btw any news on their son???
@ minecraft dev wins interium injunction over scrolls name ,Hooray good for mojang im so sick of bethesda being so freaking sensitive
@qotw dude im 13 years old the atari is a dinosaur
Paul is gone again a mixture of sadness and happiness but mostly happines ,jk