Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
@Ubisoft polling gamers for next Assassin’s Creed setting: I would love it if they used multiple settings for Assassin’s Creed 3.
@Newell: Piracy is “almost always a service problem” and not price, DRM agitates: I agree with him completely, even though I think game prices are a little bit steep for me at my age.
@Christwire makes mock petition asking Pres. Obama ban Skyrim: Trolls will be trolls. This is just silly and it’s sad that it even got any attention.
@Microsoft refunds victims of Marketplace phishing scam: I’m really pleased that they seem to be taking the Valve route, to be nice to the customers instead of treating them like insignificant numbers.
@QOTW: I won’t buy holiday gifts for anyone. Period.
@”Badass”: Are you kidding me? This looks to me like a broken forum filter. And why oh why do they still use a single database for forum band AND account bans?
@Piracy is “almost always a service problem”:
Yes and no. Yes, a bad service will lead to higher piracy rate. Still, 60 USD is too high for Romania , so price-point triggered piracy still exists, at least in my country.
And Newel is not entirely honest there: when launching in Russia, besides doing it at the same time with the rest of the world, they also reduce the price of the games: around 20 USD versus 60 USD in the rest of the world.
@mock petition asking Pres. Obama ban Skyrim:
Paul, they made you read this because the petition is funny.
And the truth is that politicians don’t really give a crap.
@Holiday shopping madness:
Woohaa !! 🙂 Wait … doesn’t this qualify as an assault? Normally she should be charged …
This is pretty sick … you can get discounts at other times, no really need crowd up the shops during one day.
@Microsoft refunds victims of Marketplace phishing scam:
Microsoft went above what was required from them. I mean you cannot blame Microsoft from whatever clicks you made.
@QOTW: … yes. I guess it says a lot about myself 😛