Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
This weeks gaming podcast, emotions run wild while we talk about our initial
@QuestionOfTheWeek: I wanted to play Phantasy Star Universe (yes, the single player) on a PC but couldn’t because it required an always-on Internet connection for nProtect anti-cheat software. I lived at home at the time in rural Oregon with a poor connection. My mom still only gets a 28.6 kbps modem Internet connection there. Sad.
Yeah, finally finished with my exams, I am overall satisfied with how I did. Now I just have to wait until July for the results.
The 265 hours in Team Fortress 2 are actually spread out mostly over last summer, and the 96 hours in Super Monday Night Combat are from the day it went live, so in the last 37 days. A huge factor in these numbers is that I listen to podcasts such as yours while playing them, getting double the enjoyment. Maybe that’s why I didn’t feel these exams as very heavy, even though they are a huge stepping stone to the future.
As for where I’m getting all this time from, I have plenty of free time between homework and studying because I am quite content in getting 1st place in the subjects that matter to me the most (Maths, Physics, Computer Studies etc…). So yeah, you could say I’m enjoying my teenage life.
@QOTW: To this day, I haven’t had any problems with DRM (except a small one with Mass Effect 3, damn you Origin), so this doesn’t have any effect on my purchase. I still understand the problems and agree that DRM sucks.
@DICE has Frostbite-powered titles for 2013 that “will require a 64-bit OS”
Thing is, I remember hearing that a 64 bit processor can add two sets of two 32 bit integers using the same amount of registers needed by the 32 bit processor adding one set of two 32 bit integer.
Still, I think that the main call for the 64bit os will be the amount of RAM needed to run the game. Think of textures: although the video RAM is the better place to store them, you can still page them from the system RAM.
@Actors confirm return to recording booth for Mass Effect 3
I’m with Dan, it’ll be like moving from “Here’s a crappy ending” to “Here’s an epic crap ending”.
@The truth is DRM does not work
What’s funny is that game companies that want to publish their games on Steam they must remove any form of DRM; sometimes those said companies will simply use a cracked executable when publishing on Steam 😉
Publishing later on a platform actually kicks down the sales. But I agree, pirates are not going to pay for the game anyway.
@QOTW:
Starcraft II.
When they announced full time internet connection required, they lost me. I don’t care about Assasin’s Creed, but the Starcraft universe was interesting.
I’m not interesting in buying the game anymore. First, I hate that type of DRM. And even if I’d accept it, I still run on a 3G modem, so I would then have to deal with technical difficulties.
So, Blizzard can keep the game for itself.
I don’t have much time this week so I’ll go straight for QOTW:
Diablo 3. Tried the free pass, liked it, but I can’t understand that DRM policy. Torchlight2 ftw!