Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
@QuestionOfTheWeek: I wanted to play Phantasy Star Universe (yes, the single player) on a PC but couldn’t because it required an always-on Internet connection for nProtect anti-cheat software. I lived at home at the time in rural Oregon with a poor connection. My mom still only gets a 28.6 kbps modem Internet connection there. Sad.
Yeah, finally finished with my exams, I am overall satisfied with how I did. Now I just have to wait until July for the results.
The 265 hours in Team Fortress 2 are actually spread out mostly over last summer, and the 96 hours in Super Monday Night Combat are from the day it went live, so in the last 37 days. A huge factor in these numbers is that I listen to podcasts such as yours while playing them, getting double the enjoyment. Maybe that’s why I didn’t feel these exams as very heavy, even though they are a huge stepping stone to the future.
As for where I’m getting all this time from, I have plenty of free time between homework and studying because I am quite content in getting 1st place in the subjects that matter to me the most (Maths, Physics, Computer Studies etc…). So yeah, you could say I’m enjoying my teenage life.
@QOTW: To this day, I haven’t had any problems with DRM (except a small one with Mass Effect 3, damn you Origin), so this doesn’t have any effect on my purchase. I still understand the problems and agree that DRM sucks.
@DICE has Frostbite-powered titles for 2013 that “will require a 64-bit OS”
Thing is, I remember hearing that a 64 bit processor can add two sets of two 32 bit integers using the same amount of registers needed by the 32 bit processor adding one set of two 32 bit integer.
Still, I think that the main call for the 64bit os will be the amount of RAM needed to run the game. Think of textures: although the video RAM is the better place to store them, you can still page them from the system RAM.
@Actors confirm return to recording booth for Mass Effect 3
I’m with Dan, it’ll be like moving from “Here’s a crappy ending” to “Here’s an epic crap ending”.
@The truth is DRM does not work
What’s funny is that game companies that want to publish their games on Steam they must remove any form of DRM; sometimes those said companies will simply use a cracked executable when publishing on Steam 😉
Publishing later on a platform actually kicks down the sales. But I agree, pirates are not going to pay for the game anyway.
@QOTW:
Starcraft II.
When they announced full time internet connection required, they lost me. I don’t care about Assasin’s Creed, but the Starcraft universe was interesting.
I’m not interesting in buying the game anymore. First, I hate that type of DRM. And even if I’d accept it, I still run on a 3G modem, so I would then have to deal with technical difficulties.
So, Blizzard can keep the game for itself.
I don’t have much time this week so I’ll go straight for QOTW:
Diablo 3. Tried the free pass, liked it, but I can’t understand that DRM policy. Torchlight2 ftw!