Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
Blah … I’m biased towards ATI/AMD, so GT, GTX, GTY all the same
@Yoshida admits absence of Vita at E3 was a mistake
Ahem! Ha ha ha ha ha :))
Really?! You have a major event and you don’t make noise around your newest product?! Who’s in charge of the marketing there? Fire the dumb ass who decided that, if you ask me.
Jordan, excellent point regarding the way the subject was shifted from PS Vita games to PS3 games. If you ask me, this was done because Vita doesn’t really have a games library …
@Irrational Games now includes 85+ Metacritic game requirement for employment
Erm, rating is not just about the game, it’s also about the rating agency. If you hire somebody, do that after you administer them some tests that are relevant for you.
Paul, I’m with you on this one, it is crap.
Oh, about good games (not sure how it rates on Metacritic :P), play Ib! (http://vgboy.dabomstew.com/other/ib.htm)
@UbiSoft patches UPlay rootkit issue
Ok, I don’t use it, I don’t care that much. Still, you don’t code a rootkit by mistake …
Paul, I hope there’s nothing too serious. Get well.
@PS Vita
I complain a lot about the 3DS. Thank heavens I don’t have PS Vita. At least Nintendo is trying. I might pick up a PSP at some point. They are cheap as dirt these days.
@Metacritic scores shaping industry
I agree with Herr_Alien and Paul. It’s crap. Metacritic scores are an average. If they want them to be representative of the true quality, the game industry should have reviewing standards and guidelines. Without them, any critic can review however he sees fit. I use Gamespot a lot. Their reviews tend to rate games 2 or 3 points (out of 10) below IGN reviews. As far as I know both are part of Metacritic. There is the problem right there.
@Impire
Played quite a few of those. There is Crystal Chronicles: My life as a Darklord dungeon/tower builder on WiiWare if anyone cares. It has girls that look like 10 wearing S&M outfits with breasts the size of melons (Japan, you so silly). I’ll admit I find most of these games boring. Although I know how addictive they can get. Blasted RollerCoaster Tycoon.
PS: good luck with the operation, Paul. I promise to write you hate mail so make sure to come back and read it.
@QOTW
Have you ever been overly attached to an NPC? A digital someone who would call up feeling of companionship? Someone you would feel bad for loosing?