After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
@Wii U priced at $300 for basic, $350 for deluxe
I heard a lot of criticism towards the console after the pricing was announced. This doesn’t look good.
@Obsidian unveils Kickstarter title Project Eternity, raise $1M in 24 hours
I don’t get it, Dr. Evil … Studios going to Kickstarter for money instead of going to producers? I take it they no longer want to cope with the pressure of the producer?
Thing is, “One million dollars” doesn’t keep a studio running for too long, so what’s going on there?
@“no disc based games” next-gen
That’s quite some bandwidth required right there. For this reason alone (and the fact that I’m using a 3G modem) I say that CD/DVD is good, me likes them 🙂
@QOTW:
Not much. I played Shadowrun for SNES during my Internet-less vacation, and I found that game to be surprisingly entertaining.
@Wii U
Not sure. I also think having 2 versions is stupid, considering the Deluxe version is way superior to Basic. The price is not so bad. But in the current economic situation I don’t expect it to sell out like the Wii. Personally, I will play it safe and get it early next year. I will wait for reviews, new title announcements and to see how popular it will get. Don’t need another Nintendo branded brick on my hands.
Especially if it mostly plays Xbox 360 games
@Guild Wars 2
I kind off fell out of the whole MMO world. Level grinding is just not my thing. Usually I get to LvL 20 and loose interest. That’s why I play F2P stuff. Not sure if I should invest into Guild Wars. It has no subscription but does it provide enough content to make me play it long enough? MMOs are just to repetitive these days.
@QOTW
Just finished Yakuza on PS2. Currently playing Witcher. It’s funny. Jonah says he is playing Mass Effect and completing all the quests. I have done that on my first playthrough. Then I did it for the second time as an asshole. I usually play games very thoroughly. I only reached chapter 3 on Witcher but already played over 30 hours. I prefer to do everything on the first attempt. Although, in an RPG that means that I max level half way the game and then kill the final boss with a backhand slap.
@Wii U priced at $300 for basic, $350 for deluxe
good job on the guess guys! i think this price is ok for a console of that caliber, it might be “a couple of wiis taped together” but it will fufill the gamer’s needs for a few years without a doubt (i hope)
@Obsidian unveils Kickstarter title Project Eternity, raise $1M in 24 hours
well, they really do have a history with good games! they deserve it!
@QOTW
mostly Borderlands 2 and Battlefield 3: armored kill. as of now, i am a lvl 19 assassin focused fully on the melee tree… oh god, the carnage! :3
now time for my question: wich classes and wich builds are you guys doing on BL2? and wich you made for BL1? i made mordekai as a kick ass sniper, also 100% focused on the sniper tree.