Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
@Deus Ex: Human Revolution film director tabbed:
“I didn’t ask for this” – Deus Ex guy (sue me, i forgot the guy’s name)
“But i’ll take it… gladly” – Me
@QOTW:
I have a list…
Cthulhu Saves the world (epic fun awesome RPG)
Terraria (bought for 2.50)
Space Pirates and Zombies (2.50 as well – all hail Ganben)
I could go on, but these are the high awesomeness ones!
Have not yet listened to the podcast, but I thank you very much for the games. Made my crappy day a lot better =D.
Jordan, glad to hear about the job.
@Star Citizen hits $4.5M stretch goal
Jonah, good point on stretch goals. If I ever ever come up with a project that requires funding, and if I put it on Kickstarter, it’ll have all the requirements mentioned, no stretch goals.
@Black Ops 2 1.03 patch doesn’t fix server issues
Ah, EA’s way of pushing Origin … just kidding!
Still, gotta hand it to them the way they do their testing :P. You can test for server outages, bad network conditions, you can test that.
What can I say, COD lost me at Modern Warfare 2. It became just waay too action movie like. Now, Medal Of Honor, that’s a modern warfare game that I liked!
@Deus Ex: Human Revolution film director tabbed
Meh … i liked Mortal Kombat, but that’s pretty much it on games turned into movies.
@QOTW:
Ib. Free game, no microtransactions. It went waaay above my expectations, becoming a point of reference for “story and characters beat graphics”.
Black Ops 2 is Activision, not Electronic Arts.
@Deus Ex: Human Revolution film director tabbed: Seriously, how many video game movies have been announced and then they run into problems? Just wait until you actually have finished something, and just announce it with a trailer because I’m getting sick of this. Halo, Uncharted, God of War, Castlevania, World of Warcraft, Devil May Cry, Shadow of the Colossus, Bioshock and Gears of War are just a few of the many that will probably never see the light of day.
@Epic Mickey 2: Seeing as the sequel got pretty much the same reviews as the 1st one which I loved, I will probably end up playing this. Would be pretty excited to play it if I hadn’t like 6 new games which I would like to play.
Epic Mickey 2 is getting worse reviews, actually.
@Kickstarting the Party
As fun as Kickstarter sounds, I stay away from it. I am very conservative about how my games are made and frown upon the Rise of Communism in gaming. I still think that Kickstarter is just a passing fad and will eventually wither away.
@Patchy Black Ops
Haven’t played multiplayer. Although I own the Xbox 360 version so I should be safe. People expect Xbox games to run well on-line because we pay the Gold Tax and are entitled on it. Maybe PS3 should have had a payed subscription. It’s on-line is a mess compared to Xbox 360. It’s not just Black Ops that runs bad.
@Deus Ex
At least it wasn’t Uwe Boll…
@Taking the Mickey
Jonah’s right. Epic Mickey 2 is taking a critical beating. It doesn’t matter how many endings you have if your AI partner puts all effort ensuring that you never make it to the end.
@QOTW
GunZ Online. I played it back in 2006 before it went freemium. Back then there weren’t that many free on-line games. Especially action games that weren’t MMORPGs. That made GunZ stand out and I sunk a good few life-times into that game. Occasionally I come back there but the smell of nostalgia is not enough to keep me interested for long. Better games to play these days.