While Sony and Microsoft one-up each other with fire sales on old hardware and blockbuster titles like Gears of War 2 and Resistance 2, Nintendo goes for something completely different… older people.
You’re only as old as you feel, but it’s hard to discount Nintendo’s attack on a demographic when they visit the American Association of Retired People’s Life@50+ Expo in Washington, D.C. this week. Odd move, indeed… or is it?
Retired people may have a bit more time than a busy adult with two kids and a few jobs to hold down. While young adults may want to game, they may not always have the time in their schedule, especially in the United States where people forget what “vacation” means. Retirement is a time to reflect upon your life, your deeds and enjoy the fruits of your labor with your grandchildren; it’s time to get a Wii.
The Wii is the perfect gift for retired folk who want to entertain themselves with something new and different without having to keep up with game releases. The Wii doesn’t have very many games when compared to the 360 and, although many get low review scores, retired folks aren’t scanning the Internet for weekly game reviews and news. They may not be the most in-touch with the industry but that’s okay, they’re non-gamers.
All that Nintendo has to do is sell the unit to them, it may sit on the shelf for months or only get pulled out when the grandchildren visit, but it’s a low-cost unit with games like Wii Sports and Wii Fit, what more do they need?
(Thanks, Kotaku)
@ Black Friday 2012
I was pretty disappointed in how “Black Friday” was handled in Romania. Plenty of retailers increased the price a week before, so that they could do a 40% slash to get the price back to the old value.
@Nintendo Power’s last issue released
It also depends how many people want it. Here’s an example: our major cable provider decided to not renew the contract it had with Discovery Channel. Why? Because just 0.9% of the people watched it.
How many people read “Nintendo Power”?
@Blizzard acquired ‘Project Blackstone‘ domain
It could be a preventive buy, I guess. Still, not really hyped about it, Blizzard lost me since always-online DRM; last game I played from them was Warcraft III and Frozen Throne.
@Dead Island: Riptide banned in Germany
Funny though, there are plenty of games (not just Gears of War) where players blow other human-like character to bits, and those are still available in Germany.
But hey, what do I know, perhaps the baddies in those games bleed green goo …
@QOTW: No.
Not interested to comment on any of the news articles, I just came to ask: “Guess who has two thumbs and got the Wii U before Paul did?”. I did.
@QOTW: Never
Just found out about this podcast and was amused that there was a topic discussed, I just held a speech on in school. Censoring, banning etc. in Germany.
The USK is all right, they just rate the games like any other institue that rates games. The problem is the BPjM (the young protection thing you translated). They decide what gets banned and lands on the index etc. They’re not only after games, but after media in general. They just recently banned Steel Panther’s 1 year old album “Balls Out” for no reason given. Wrote them a mail (respectful, of course) and got no answer whatsoever. So did the German Metal Hammer-magazine. Same answer.
They ban whatever they want to. Sometimes there’s no system behind it. Dishonored came out here completely uncensored, this means I, as Corvo, can decapitate enemies and throw their heads around. Kinda humiliating to the corpse, isn’t it?
If anyone is interested in how cuts on games look like, I recommend http://www.schnittberichte.com
especially the Bulletstorm one.
QOTW: Never.
@QOTW:
Yeah… Nintendo World yes, Nintendo Power NO.
Nintendo World had the “Approved By Nintendo” seal, so, i bought them for a couple of years…