Once upon a time the folks at Blizzard Entertainment thought they could support the entire world of World of Wacraft by ad revenue. This would have created an MMO experience which would cost you nothing but a bit of annoyance by ad providers; what would the total audience be if the game was free?
Had WoW launched free of charge they would probably have significantly more users playing the game, but the ad revenue from the sheer amount of people would be nothing compared to a monthly charge for eight million subscribers.
Although only a small number of those subscribers are US based, they’re still raking in the cash compared to an ad-based model, even if they were to have triple the subscribers.
However, the Blizzard exec noted: “We didn’t want to charge a subscription, but as we researched market conditions, we realized that wouldn’t support us.”
It’s possible, perhaps, that Blizzard would have fallen under its own weight had they created a world where anyone could play for no charge. Imagine the server utilization, the volume of traffic and the support calls they would get for triple or quadrupal the player base with only ads paying the checks.
Granted, a free system would be excellent in theory, but in practice, making us pay is the only way to throttle our addictions. Sad, but true.
(Thanks, gamasutra)
@Black&White
It was the first PC game I played properly. I was surprised at how complex the game was compared to console games. I enjoyed it but it got tedious real quick. One thing that annoyed me about that game was the difference in effort you had to put to be good or bad. If you wanted to be good, you had to feed the villagers, build them houses, protect them and look for their sheep. Being bad was so much easier. Just pick up a bunch of kids and chuck them in the sea. And their parents. And animals. Just chuck everything in the see. That took care of everything and you were on your way to becoming an Elite Omnipotent Asshole.
@Steambox
I for one would love to have a console that runs steam games. For many out there high system requirements are a barrier to PC games. And they just keep getting higher and higher each year. I bet Johna’s new rig already can’t run the latest releases on highest specs. And I find buying PC games to run them in shitty resolution not worth my money. The Steambox would be a good thing. A gaming dedicated PC with decent specs and a powerful cooling system for a sensible price. Although the idea does sound too ambitious. PC games are not uniform. Fitting them all on one hardware if bound to have issues.
@World of Rockcraft
I think they will do it. But for next gen hardware. Wouldn’t want them to make an MMO out of it because I don’t want some twats ruining my criminal empire.
@QOTW
I am with Paul on this one. I get deep into a single-player game storyline. I read books in Elder Scrolls games. I talk to every villager in Final Fantasy games. I do every available side quest in Mass Effect. But when it comes to MMOs, I tend to avoid stories. Mostly because they are crap. 90% are set in a medieval setting where some Dark Lord has been revived and now there is like 3 million warriors that try to stop him. But you are the specialiest one here. Also, because I only play MMOs with friends and it’s difficult to read stuff when others are not interested in the story. I am really into the DC Universe story but that’s because I already have a large knowledge of DC Comics.