Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
@Planetside
Always wanted to play it but back then it had a ridiculous subscription fee. Once it went free to play Planetside 2 was out. And my laptop can’t run it. Sux to be a student. I just stick to Battlefied.
@Obama: unconstitutional lack of liberty in choice of educational subjects
When I was in Russia, we had to do IT in Year 8. Up until then I have never touched a computer in my entire life. They made me do HTML programming. I didn’t even know how to switch the thing on. Good times…
@Wii U-U-U??? Where are U?
I agree practically with everything said here. As a Wii U owner, I believe that the hardware has potential given it’s properly exploited. Which it isn’t. I am yet to play a game that properly uses the gamepad. And I can’t see anything in the pipeline (minus Monster Hunter Tri which is hardcore oriented). All of the games I see are “ultimate” editions of Xbox 360 games. Which I can buy for the Xbox for half the price.
@QOTW
I agree with Jordan. No point in having backwards compatible console if you keep your old consoles around. Just bumps up the price of the new consoles. Once new hardware comes out, old consoles crash in price so even if it breaks you can just replace it for a relatively small fee. Backwards compatibility is a neat feature if done right. I for one could not move my save games from Xbox to Xbox 360, meaning that I had no reason to play them on the 360. You can apparently do it on the Wii U although I am yet to try it.
@Obama: Games innovate technology, interest children in computer science
No. I think one should not make programming mandatory; a choice, yes. No, I don’t have any arguments to support my position.
On the other hand, school was always intended to shape kids into future labor force. A lot of labor is done in IT, so …
Jordan does make a good point. I wrote my first Basic program way before doing anything formal in school, out of necessity. Kids today do have exposure to the tool (computer). It now all boils down to identify a need that can be solved by writing a program.
@Rumor: Sony will use Gaikai to stream PS3 games in PS4
Hmm … short term gains ….
I’ve seen this strategy, applied to nation-wide economics. Didn’t turn out well.
@Wii U sold around 50,000 units in US in January
Make it easy for devs to make games for the platform. That’s the key. Microsoft figured it out. I’m not a hardware dev, but I figured it out.
If Paul is right, then the WiiU is in trouble.
@Take 2 confirms acquiring WWE license
I hope they didn’t have to pay too much on it … I only play those games on a SEGA Genesis emulator.
@How important is backwards compatibility to you?
Quite important, to be honest. I’m quite the nostalgic guy, so I want to be able to play older games. Heck, I would still fire up ye old Gradius for the NES. Using an emulator, unfortunately, my brother gave away the NES clone …