After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.

Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.

Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
@Planetside
Always wanted to play it but back then it had a ridiculous subscription fee. Once it went free to play Planetside 2 was out. And my laptop can’t run it. Sux to be a student. I just stick to Battlefied.
@Obama: unconstitutional lack of liberty in choice of educational subjects
When I was in Russia, we had to do IT in Year 8. Up until then I have never touched a computer in my entire life. They made me do HTML programming. I didn’t even know how to switch the thing on. Good times…
@Wii U-U-U??? Where are U?
I agree practically with everything said here. As a Wii U owner, I believe that the hardware has potential given it’s properly exploited. Which it isn’t. I am yet to play a game that properly uses the gamepad. And I can’t see anything in the pipeline (minus Monster Hunter Tri which is hardcore oriented). All of the games I see are “ultimate” editions of Xbox 360 games. Which I can buy for the Xbox for half the price.
@QOTW
I agree with Jordan. No point in having backwards compatible console if you keep your old consoles around. Just bumps up the price of the new consoles. Once new hardware comes out, old consoles crash in price so even if it breaks you can just replace it for a relatively small fee. Backwards compatibility is a neat feature if done right. I for one could not move my save games from Xbox to Xbox 360, meaning that I had no reason to play them on the 360. You can apparently do it on the Wii U although I am yet to try it.
@Obama: Games innovate technology, interest children in computer science
No. I think one should not make programming mandatory; a choice, yes. No, I don’t have any arguments to support my position.
On the other hand, school was always intended to shape kids into future labor force. A lot of labor is done in IT, so …
Jordan does make a good point. I wrote my first Basic program way before doing anything formal in school, out of necessity. Kids today do have exposure to the tool (computer). It now all boils down to identify a need that can be solved by writing a program.
@Rumor: Sony will use Gaikai to stream PS3 games in PS4
Hmm … short term gains ….
I’ve seen this strategy, applied to nation-wide economics. Didn’t turn out well.
@Wii U sold around 50,000 units in US in January
Make it easy for devs to make games for the platform. That’s the key. Microsoft figured it out. I’m not a hardware dev, but I figured it out.
If Paul is right, then the WiiU is in trouble.
@Take 2 confirms acquiring WWE license
I hope they didn’t have to pay too much on it … I only play those games on a SEGA Genesis emulator.
@How important is backwards compatibility to you?
Quite important, to be honest. I’m quite the nostalgic guy, so I want to be able to play older games. Heck, I would still fire up ye old Gradius for the NES. Using an emulator, unfortunately, my brother gave away the NES clone …