Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar HeroÂŽ. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero gameâs most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ĂMLAUT
GOD OF ROCK
âWe have very recently begun creating toys based on video games,â says McFarlane Toys CEO Todd McFarlane. âWith Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.â
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toysâ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of Americaâs top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins â as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
Had to re-write the message … lesson learned: don’t rush into rebooting your computer.
I also noticed that I skipped an episode đ …
@EA gets exclusive license to publish Star Wars games, powered by Frostbite 3 engine
Yay, quick profits, here we go! Sure, it’s easier to license an IP rather then keep a studio. There is however the issue of quality: would people like “Call of X-Wings”?
Jonah, the name of the studio was Westwood. They did all C&C games up to and including Renegade. Not sure how many of the devs remained with EA though, after the studio was aquired.
@The Sims 4 officially announced by Electronic Arts
The time of CD key for EA has passed :P. This time they’ll be putting DRM first, but drop the MMO-like requirements. I expect an on-line DRM, but with much less bandwidth requirements. Think of Assasin’s Creed as opposed to Diablo III.
Don’t you dare edit the “fucking seasons”!
@Michael Biehn hints at Far Cry 3 Blood Dragon sequel
Could be a lot of wishful thinking, if you ask me.
@Spiritual successor to Eternal Darkness hitting crowdfunding on May 6
Is there a success story that involves an old IP that the publishers forgot about and crowd funding? So far everything I heard of are just projects in development, so I’m asking: was something similar to this released?
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The lawsuit is meritless. Unless there’s a written document, signed by all parts involved, that the game will not contain human opponents, it won’t stick.
Yes, what they did is bad. Yes, we don’t learn the lesson. We never do. Yes, we’ll most likely still pre-order games.
@QOTW:
Hard to name a particular generation. I liked the ’90s in Romania, with their NES clones and pirated cartridges. The whole experience was new, and there were so many games to play!
I also liked the 2001-2005 period. It’s then when I turned to the PC.