After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Had to re-write the message … lesson learned: don’t rush into rebooting your computer.
I also noticed that I skipped an episode 🙁 …
@EA gets exclusive license to publish Star Wars games, powered by Frostbite 3 engine
Yay, quick profits, here we go! Sure, it’s easier to license an IP rather then keep a studio. There is however the issue of quality: would people like “Call of X-Wings”?
Jonah, the name of the studio was Westwood. They did all C&C games up to and including Renegade. Not sure how many of the devs remained with EA though, after the studio was aquired.
@The Sims 4 officially announced by Electronic Arts
The time of CD key for EA has passed :P. This time they’ll be putting DRM first, but drop the MMO-like requirements. I expect an on-line DRM, but with much less bandwidth requirements. Think of Assasin’s Creed as opposed to Diablo III.
Don’t you dare edit the “fucking seasons”!
@Michael Biehn hints at Far Cry 3 Blood Dragon sequel
Could be a lot of wishful thinking, if you ask me.
@Spiritual successor to Eternal Darkness hitting crowdfunding on May 6
Is there a success story that involves an old IP that the publishers forgot about and crowd funding? So far everything I heard of are just projects in development, so I’m asking: was something similar to this released?
@Gearbox dismisses Aliens: Colonial Marines lawsuit as “beyond meritless”
The lawsuit is meritless. Unless there’s a written document, signed by all parts involved, that the game will not contain human opponents, it won’t stick.
Yes, what they did is bad. Yes, we don’t learn the lesson. We never do. Yes, we’ll most likely still pre-order games.
@QOTW:
Hard to name a particular generation. I liked the ’90s in Romania, with their NES clones and pirated cartridges. The whole experience was new, and there were so many games to play!
I also liked the 2001-2005 period. It’s then when I turned to the PC.