After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
@WatchDogs – The problem with MS cloud computing is similar to PS Move. If it’s not obligatory or bundled with the system the install base is lower so the devs are less inclined to develop for it. Kudos to Ubisoft for taking advantage of the cloud but it is true that for users with slower Internet connection, the ‘dynamism’ may not be as improved as they say.
@Sony Dualshock4 – I’m pretty sure this can be fixed with a firmware update or at least I hope it can. There has to be a hardware option to do that – I understand that it’s the software that’s not allowing it at this point. As far as the battery lifetime goes, I have to say I’m satisfied with Dualshock 3. True, it’s a pain in the butt that you can charge it with the system off. I own two controllers so if one runs out of juice I plug it in and use the other one. As a last resort I could play with the controller plugged in but it rarely comes to that. Having said that, I hope it will be possible to charge the new controllers with the PS switched off.
@Indian prices – I agree with Jonah that EA could verify their customers somehow. A credit card would be the easiest way out although a mail-in method would also work. Punishing those people just because some idiots from the other side of the world take advantage of the system is precisely why EA gets all the ‘accolades’ it gets year in and year out. #WorstCompany
@Vita – it’s true that there aren’t many or even a few AAA Vita games in development but I like to be more optimistic. I hope that Vita will gain popularity with the new Playstation and once the install base grows, developers will notice that it makes sense to make games for the handheld.
Also, bringing back older games makes sense in this context. For people who buy PS4 and don’t have PS3 right now, Vita could be the way to experience the great PSN games such as Dead Nation (YEAH!) or Guacamelee.
By the way, have you played Velocity Ultra on the Vita? Look below.
@QOTW – I have to say Velocity Ultra. It’s a great vertical shoot’em up for the Vita. However, it has a twist in that your ship can teleport through walls and other obstacles. It’s easy to learn, more difficult to master, it has achievements and trophies and it requires a lot of skill if you want to complete all the stages flawlessly.
@Dynamicism (is that a word?)
OMFG!!! Dynamic water!!! I wonder if it involves advanced fish AI? Having a marginally better environment won’t sell the console. It sounds like a cool gimmick, but just like in GTA, rushing through the city at high speed you won’t even notice it.
@Matrick
If I would not care any harder, I would
start sucking in other people’s cares and turn UK into a country full of apathetic pricks (i.e. France). I don’t tend to place names to faces in the video gaming business. For me he will always be that smug short guy who wasted a lot of time on conferences talking crap no one cared about.
@PS controllers
Don’t care. I bought an adaptor that lets me plug in my Xbox 360 and PS2 controllers into my PS3. Haven’t used the official PS3 controller ever since. If I get a chance to do so with PS4 I will gladly. Dual shock controllers overstayed there welcome; a relic of an era long past that should have been redesigned at the PS3 stage.
@favourie Indie game
I played 2 in the last year. Both of them were rip offs of another series. CastleMiner Z is a Minecraft clone which focuses less on building and more on mob survival. It has craftable guns and loads of zombies to shoot. Another game is White Noise; a Slender rip off. Almost the same but has coop which results in some hilarious gags. I tend to turn to indies because a lot of them have coop support. Most mainstream titles just concentrate on pvp multiplayer.
Candlejack is such a lame meme. Look. I said Candlejack and I am still here. It’s not like I am making fun of Vladimir Puti-
In Soviet Russia, Candlejack is abducted by you.