The game industry is doing “okay” in this bad economic time compared to other industries. Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:
“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)
Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.
Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.
While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.
@WatchDogs – The problem with MS cloud computing is similar to PS Move. If it’s not obligatory or bundled with the system the install base is lower so the devs are less inclined to develop for it. Kudos to Ubisoft for taking advantage of the cloud but it is true that for users with slower Internet connection, the ‘dynamism’ may not be as improved as they say.
@Sony Dualshock4 – I’m pretty sure this can be fixed with a firmware update or at least I hope it can. There has to be a hardware option to do that – I understand that it’s the software that’s not allowing it at this point. As far as the battery lifetime goes, I have to say I’m satisfied with Dualshock 3. True, it’s a pain in the butt that you can charge it with the system off. I own two controllers so if one runs out of juice I plug it in and use the other one. As a last resort I could play with the controller plugged in but it rarely comes to that. Having said that, I hope it will be possible to charge the new controllers with the PS switched off.
@Indian prices – I agree with Jonah that EA could verify their customers somehow. A credit card would be the easiest way out although a mail-in method would also work. Punishing those people just because some idiots from the other side of the world take advantage of the system is precisely why EA gets all the ‘accolades’ it gets year in and year out. #WorstCompany
@Vita – it’s true that there aren’t many or even a few AAA Vita games in development but I like to be more optimistic. I hope that Vita will gain popularity with the new Playstation and once the install base grows, developers will notice that it makes sense to make games for the handheld.
Also, bringing back older games makes sense in this context. For people who buy PS4 and don’t have PS3 right now, Vita could be the way to experience the great PSN games such as Dead Nation (YEAH!) or Guacamelee.
By the way, have you played Velocity Ultra on the Vita? Look below.
@QOTW – I have to say Velocity Ultra. It’s a great vertical shoot’em up for the Vita. However, it has a twist in that your ship can teleport through walls and other obstacles. It’s easy to learn, more difficult to master, it has achievements and trophies and it requires a lot of skill if you want to complete all the stages flawlessly.
@Dynamicism (is that a word?)
OMFG!!! Dynamic water!!! I wonder if it involves advanced fish AI? Having a marginally better environment won’t sell the console. It sounds like a cool gimmick, but just like in GTA, rushing through the city at high speed you won’t even notice it.
@Matrick
If I would not care any harder, I would
start sucking in other people’s cares and turn UK into a country full of apathetic pricks (i.e. France). I don’t tend to place names to faces in the video gaming business. For me he will always be that smug short guy who wasted a lot of time on conferences talking crap no one cared about.
@PS controllers
Don’t care. I bought an adaptor that lets me plug in my Xbox 360 and PS2 controllers into my PS3. Haven’t used the official PS3 controller ever since. If I get a chance to do so with PS4 I will gladly. Dual shock controllers overstayed there welcome; a relic of an era long past that should have been redesigned at the PS3 stage.
@favourie Indie game
I played 2 in the last year. Both of them were rip offs of another series. CastleMiner Z is a Minecraft clone which focuses less on building and more on mob survival. It has craftable guns and loads of zombies to shoot. Another game is White Noise; a Slender rip off. Almost the same but has coop which results in some hilarious gags. I tend to turn to indies because a lot of them have coop support. Most mainstream titles just concentrate on pvp multiplayer.
Candlejack is such a lame meme. Look. I said Candlejack and I am still here. It’s not like I am making fun of Vladimir Puti-
In Soviet Russia, Candlejack is abducted by you.