Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
Ensemble Studios, owned and operated by Microsoft or, Microsoft Games Studios, has been targed to be dissolved. All employees will find new homes, a large quantity will start a new studio and continue maintaining the later released Halo Wars franchise.
Hey guys,
I just finished reading ‘Racing the Beam’, a semi-technical, semi-historical book on the Atari VCS and I’m currently reading ‘The Ultimate History of Video Games’ so your Gaming History segment was timed perfectly. I never had the Atari VCS but I did have the Atari 800XL machine and I did play most of the classic games. It’s certainly one of the most important companies in the history of video gaming and it’s a really fun and interesting story to read and listen about.
@Kinect
I never used the Kinect but the PS4 also has the voice command support and I never use it. I feel silly talking to a machine when I know I can do most of the stuff faster and easier with the controller. I am not suprised that the Kinect has been unbundled from the XBone. Those who think they spent too much money will just as easily sell their Kinects to those who want them. I don’t think it’s an issue. Overall, it seems to me that motion controls are vastly underused but there’s probably a reason for it. Other than party games I don’t really find them that fun. Having said that, I played through Heavy Rain using the PS Move and it wasn’t all that bad. Still, it’s a unique game, which attempts to be as immersive as possible.
@Philips versus Nintendo
This is so bizarre I don’t even know where to start… Why the Wii U and not the Move or the Kinect, which seem to infringe on the patent even more? Does it have to do with the scanner you talked about or the nunchucks because that’s still not clear to me? Didn’t Philips sue Nintendo over a different patent many years ago? Something about CD-i?
@QOTW
I don’t believe I played that many educational games back in the day. I remember a math game featuring Disney characters and butterfly nets but I don’t even remember what platform that was on. Atari or Commodore… Need For Speed didn’t teach me how to drive, Killzone didn’t teach me how to kill and Spelunky didn’t teach me about exploring caves. I prefer games for their entertainment value although I will have to look into the education genres when I have my own kids…