Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
E3 was supposed to be the staging point for the next Bungie bombshell but Microsoft was said to cut it to save time. Bungie had big plans to reveal some stuff they were working on and really take best in show for E3. Was it really cut because of time?
@Iphone: I’m with Paul, I got and have had a Iphone 4 for about 2 years now, I don’t like the idea of rushing to get things when they are first released, I take a while getting new consoles and phones.
@Wasteland 2: I am surprised Jonah didn’t mention more of the Kickstarter games that have been successfully released when Paul said he knew of only one (Wasteland 2). There is also FTL, Broken Age, Shadowgate, & Shadowrun Returns. Pillar’s of Eternity is coming out and I’m sure can be added to this list soon as well. If you only focus on the ones that fail you’re going to miss the ones that are succeeding.
Wasteland 2 has been fun so far, I like being able to create a party unlike in Fallout where it’s just you and some NPC’s. I also suggest trying to use energy weapons, they seem to be very powerful to me.
@Zelda rumors: I don’t recall or remember any of these but I do agree with Paul on the whole feeling something is there if you could just jump one more block or open a locked door. You want to know what’s there, humans love mysteries.
I do remember the stories about trying to find the lost level of Super Mario, which was actually true.
There are a slew of crazy Harry Potter theories and I do remember the “Weasley is our King”
@QotW: As for falling for any game Rumors I don’t think I really did, most of the time I had sources to validate if it was true or not. If I couldn’t do it or seemed astronomicaly impossible I figured it was fake. However the closest would be when Areis died in FF7 (I’d say spoiler warning but if you haven’t played it yet your’re probably never going to). I wanted there to be a way to save her since you could actually save Gremio in Suikoden, you can’t fault the logic of a angsty teenager.
The more I thought about it though the more I realized she had to die for the story, it was her death that brings about the Holy spell to save the world from Sephiroths Meteo. So yes listen to Paul if it doesn’t make sense in the story narrative, it probably isn’t true and if it is the game isn’t worth your time.
@iPhone yoga
It seems that someone did not pay attention during their physics lessons on the property of metals. I am sticking to my iPhone 4S. Last thing I need is my phone going all Beyoncé on me. But I am sure Apple will fix it. When they had problems with cracking screens, someone released a screen protector which was used for attack helicopter wind shields. You know, just in case you want to check your Facebook in a middle of a war zone.
@Windows NEIN!
Oh Lord, another Windows edition. When will Microsoft understand that the best way to fix a mistake is to never make it in the first place. I just hope that they were reading their feedback and will make a definitive windows experience. Considering that there is no alternative on the market, a good new windows is a necessity.
@QOTW
I don’t browse the net that much, so I avoid most of the rumours. If I do hear something, I triple check it for confirmation. I think my favourite rumour was the Halo 2 Scarab Gun. It was a plasma rifle that shot massive blasts of energy akin to the gigantic Scarab walking tank. It sounded like a hoax, until people proved that it actually exists. This set of a chain of rumours of other hidden weapons all across the game. Countless hours were spent in chasing ghosts in that game. A good marketing ploy if I ever saw one. My second favourite Bungie rumour is that Destiny has a storyline. Apparently it’s hidden somewhere deep deep within the game’s code and only the most dedicated players can find it.