The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.
Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.
“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)
Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.
Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!
@Iphone: I’m with Paul, I got and have had a Iphone 4 for about 2 years now, I don’t like the idea of rushing to get things when they are first released, I take a while getting new consoles and phones.
@Wasteland 2: I am surprised Jonah didn’t mention more of the Kickstarter games that have been successfully released when Paul said he knew of only one (Wasteland 2). There is also FTL, Broken Age, Shadowgate, & Shadowrun Returns. Pillar’s of Eternity is coming out and I’m sure can be added to this list soon as well. If you only focus on the ones that fail you’re going to miss the ones that are succeeding.
Wasteland 2 has been fun so far, I like being able to create a party unlike in Fallout where it’s just you and some NPC’s. I also suggest trying to use energy weapons, they seem to be very powerful to me.
@Zelda rumors: I don’t recall or remember any of these but I do agree with Paul on the whole feeling something is there if you could just jump one more block or open a locked door. You want to know what’s there, humans love mysteries.
I do remember the stories about trying to find the lost level of Super Mario, which was actually true.
There are a slew of crazy Harry Potter theories and I do remember the “Weasley is our King”
@QotW: As for falling for any game Rumors I don’t think I really did, most of the time I had sources to validate if it was true or not. If I couldn’t do it or seemed astronomicaly impossible I figured it was fake. However the closest would be when Areis died in FF7 (I’d say spoiler warning but if you haven’t played it yet your’re probably never going to). I wanted there to be a way to save her since you could actually save Gremio in Suikoden, you can’t fault the logic of a angsty teenager.
The more I thought about it though the more I realized she had to die for the story, it was her death that brings about the Holy spell to save the world from Sephiroths Meteo. So yes listen to Paul if it doesn’t make sense in the story narrative, it probably isn’t true and if it is the game isn’t worth your time.
@iPhone yoga
It seems that someone did not pay attention during their physics lessons on the property of metals. I am sticking to my iPhone 4S. Last thing I need is my phone going all Beyoncé on me. But I am sure Apple will fix it. When they had problems with cracking screens, someone released a screen protector which was used for attack helicopter wind shields. You know, just in case you want to check your Facebook in a middle of a war zone.
@Windows NEIN!
Oh Lord, another Windows edition. When will Microsoft understand that the best way to fix a mistake is to never make it in the first place. I just hope that they were reading their feedback and will make a definitive windows experience. Considering that there is no alternative on the market, a good new windows is a necessity.
@QOTW
I don’t browse the net that much, so I avoid most of the rumours. If I do hear something, I triple check it for confirmation. I think my favourite rumour was the Halo 2 Scarab Gun. It was a plasma rifle that shot massive blasts of energy akin to the gigantic Scarab walking tank. It sounded like a hoax, until people proved that it actually exists. This set of a chain of rumours of other hidden weapons all across the game. Countless hours were spent in chasing ghosts in that game. A good marketing ploy if I ever saw one. My second favourite Bungie rumour is that Destiny has a storyline. Apparently it’s hidden somewhere deep deep within the game’s code and only the most dedicated players can find it.