Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
If you’ve ever been through an acquisition or merger you’d have expected this news to come, but for those new to the concept it’s simple: you can’t keep everyone. After a complete merger you end up with two sales departments, two IT departments, etc.
Wow Paul really let loose with that last episode. I agree with him that I’m tired of the whole Gamergate drama.
I am hesitant to get into the whole SJW issue since it’s a sensitive topic. Suffice to say that they generally are a oversensitive, zealous and fanatical crusaders looking for a fight where there is none or “Making a mountain out of a mole hill”.
A good example that doesn’t relate to Gamergate is the recent landing of a satellite on a comet by Dr. Matt Taylor. Not only did he mange the amazing task of getting the satellite to hit it’s target but we have amazing scientific data from that satellite. The next best thing to finding actual life forms, we found molecules, building blocks of life. We could be able to soon prove that life exists out in space, but what do we focus on? His fucking shirt. He’s wearing a shirt, with women (not naked) on it, made by his female friend as a birthday present, and he wore it to show his appreciation. Instead he was bullied into thinking that his shirt was a bigger grievous sin then his history making accomplishment.
So way to go SJW you’ve claimed another victory and shown why Alien life shouldn’t visit our planet.
@QotW; I’m not sure when the first digital purchase I made was. Probably going to go with the Wii and buying old NES games on it. Then Minecraft, PSn games, Xbox and Steam/GoG on computer. It started as a trickle and turned into a landslide of just getting Digital only. I love not having to worry about physical media getting damaged or lost.