Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
This leaves Sony with some hard decisions. Restructuring can mean drastic changes that effect all their product lines. The PlayStation 3 isn’t currently a shining example of high profit margins. The console needs time to reduce its overall cost, chip sizes and bring profitability. Is it in danger?
Hey guys great episode, lots to respond to, I agree with you Jonah on the perspective of those that way to hire people already working. It does make a person seem very disloyal but that doesn’t seem to be a valued thing anymore.
@Returns: I have no problem admitting to making bad choices so I don’t make up excuses either when returning something. Though most of the time it’s a faulty product for whatever reason. I think I’ve gotten myself to the point where I am very careful about impulse buying without ensuring I like or really need this. With Games I’m always trying to do the Demo or watch YouTube videos of a game, but I have had games bought that I wanted to return and now I even have some on my steam list. I may have to do some trading to clean that list up a bit.
@Gameplay versus Story: This seems a balancing act at times; there are games that had great story but painful gameplay (Legacy of Kain and Soul Reaver). Then games with great game mechanic but weird story like Eternal Sonata. It’s great when a game has both, I think story is the bitch as Paul said as so many a lot of times skip or ignore to get back to playing the game.
@Valve: I am glad they are doing this to help clean out some of the crap that seems to get through, in complete games and games that just should never have been started; I’m looking at goat Simulator there. I agree that you shouldn’t have to pay to beta test something. I do feel like this whole early access and beta testing is getting abused and allowing lazy game developing to happen. Beta testing is a skill set because you need people that are not only willing but actively look for ways to break a game or do things the game designers didn’t intend to happen.
@Sony getting hacked: On one hand I do want these companies to have better security for their customers but on the other it really isn’t right for hackers to be giving out password information either. I don’t trust these hackers motives either, and I am experiencing similar password changing/managing exhaustion as you guys as well.
http://www.geek.com/news/sony-just-got-hacked-doxxed-and-shut-down-1610274/
(I like the idea of a Pastabin, let’s do a Kickstarter for it)
@Game Devaluation: I wonder if Beyond Earth is considered a AAA game or not, since I got it digitally it was $54, nowhere near 35 much less 22. I think they’ve only recently been put on sale for lower prices for Black Friday, and of course it’s priced differently US, UK, EU and Aus all have different prices for said game. I do expect digital games to be cheaper than physical copies of the game. This also reminds me of an article where we maybe don’t value games as much as we used to due to very cheap prices and how easy it is to have a collection of a 100 games on your steam list and you’ve maybe only played a handful. That when we were children it was much harder to get a game, often you’d only have one and you played it bugs and all because that was your game. I’ve gotten a few of these bundled games and I have to admit I don’t feel the huge desire to play them much if at all. I don’t feel that same desire I did as a child when I would do extra chores and save up money just to buy ONE game.
@QotW: I would have to say my favorite Game based Cartoon would be “Where in the World is Carmen Sandiego”. I loved that she wasn’t a typical Villain, she seemed to encourage the kids to try and catch her and you were learning stuff about the world as well as being entertained. I also hated the way they depicted Simon in Captain N, I think I found the “Icky” Pit and “Mega” to everything very annoying, it could be that I was slightly older at the time 8-10 so I think that act was wearing thin. I did love the Zelda Cartoon but vote goes to Carmen for helping me learn more about the world around me.