The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.
Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.
“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)
Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.
Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!
Hey guys great episode, lots to respond to, I agree with you Jonah on the perspective of those that way to hire people already working. It does make a person seem very disloyal but that doesn’t seem to be a valued thing anymore.
@Returns: I have no problem admitting to making bad choices so I don’t make up excuses either when returning something. Though most of the time it’s a faulty product for whatever reason. I think I’ve gotten myself to the point where I am very careful about impulse buying without ensuring I like or really need this. With Games I’m always trying to do the Demo or watch YouTube videos of a game, but I have had games bought that I wanted to return and now I even have some on my steam list. I may have to do some trading to clean that list up a bit.
@Gameplay versus Story: This seems a balancing act at times; there are games that had great story but painful gameplay (Legacy of Kain and Soul Reaver). Then games with great game mechanic but weird story like Eternal Sonata. It’s great when a game has both, I think story is the bitch as Paul said as so many a lot of times skip or ignore to get back to playing the game.
@Valve: I am glad they are doing this to help clean out some of the crap that seems to get through, in complete games and games that just should never have been started; I’m looking at goat Simulator there. I agree that you shouldn’t have to pay to beta test something. I do feel like this whole early access and beta testing is getting abused and allowing lazy game developing to happen. Beta testing is a skill set because you need people that are not only willing but actively look for ways to break a game or do things the game designers didn’t intend to happen.
@Sony getting hacked: On one hand I do want these companies to have better security for their customers but on the other it really isn’t right for hackers to be giving out password information either. I don’t trust these hackers motives either, and I am experiencing similar password changing/managing exhaustion as you guys as well.
http://www.geek.com/news/sony-just-got-hacked-doxxed-and-shut-down-1610274/
(I like the idea of a Pastabin, let’s do a Kickstarter for it)
@Game Devaluation: I wonder if Beyond Earth is considered a AAA game or not, since I got it digitally it was $54, nowhere near 35 much less 22. I think they’ve only recently been put on sale for lower prices for Black Friday, and of course it’s priced differently US, UK, EU and Aus all have different prices for said game. I do expect digital games to be cheaper than physical copies of the game. This also reminds me of an article where we maybe don’t value games as much as we used to due to very cheap prices and how easy it is to have a collection of a 100 games on your steam list and you’ve maybe only played a handful. That when we were children it was much harder to get a game, often you’d only have one and you played it bugs and all because that was your game. I’ve gotten a few of these bundled games and I have to admit I don’t feel the huge desire to play them much if at all. I don’t feel that same desire I did as a child when I would do extra chores and save up money just to buy ONE game.
@QotW: I would have to say my favorite Game based Cartoon would be “Where in the World is Carmen Sandiego”. I loved that she wasn’t a typical Villain, she seemed to encourage the kids to try and catch her and you were learning stuff about the world as well as being entertained. I also hated the way they depicted Simon in Captain N, I think I found the “Icky” Pit and “Mega” to everything very annoying, it could be that I was slightly older at the time 8-10 so I think that act was wearing thin. I did love the Zelda Cartoon but vote goes to Carmen for helping me learn more about the world around me.