The game industry is doing “okay” in this bad economic time compared to other industries.Β Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:
“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)
Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.
Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.
While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.
Hi guys!
First of all: congratulations to 500 episodes π There are not many (good) podcasts who have so many long episode. Long because nearly every podcast of your show is about an hour. ItΒ΄s nice to hear Paul again on the show .. he has such a nice humor, i love it π
Regarding the topics in this episode: i really like POP Figures π I have all 11 from Magic The Gathering, all from Back to the future and all from Michael Jackson. i like them as decoration for my gaming room π
These games like skylanders, Lego Dimensions and so on: i dont like it that much .. its too expensive and the game itself is not that … intersting in my opinion :/
It was nice to hear, that you are Star Trek Fans (or something similar like that ^^). Did you watch the latest series? Discovery? It think it was quite nice so far, even if it was strange to see the Klingons like that π
To the question of the week: my choice of the Parker Boardgame would be Monopoly, because i played so often as a little kid (ok i did not have any other boardgame …).
Keep on the good work guys and thanks again for your Podacst!
Greetings from germany,
Ralf
sorry forget something: the new title song is way better then the one before π but not as good as the one you had very man epidsodes ago. I already told it Jonah, but i dont know which episode it was (not the Robocop or Mass effect one).