After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Hi guys.
Sorry for not writing a comment for such a long time 🙁 I am listening nearly to every episode, but really forget to write you a line .. sorry for that!
Regarding the topics in this episode:
Best Gamepad for me is the PS4 Gamepad. I have small Hands, so thats fine for me to handle it. The Switch Pro COntroller is nice as well, but after playing some hours, i feel some pain in my hands which i dont have playing with the ps4 Controller. The xbox Controller is a little bit too clunky to play with it for hours imho. The bigger size is not the problem, i think for me its the orientation of the buttons, especially the ones on the backside.
I am playing much WOW right now … i am not able to play Magic with real cards so WOW is a welcome time killer 🙂 In addition i am playing the new Ori Game, the new Doom and i want to start the FF7 Remake.
Regaridng Fall Out New Vegas: cant tell anything about it .. never played it .. should I ?
People are really playing more survival games during this Covid Period? Oh my god 😀 they should watch Walking dead instead .. haha 🙂
Regarding the grinding discussion: i play WOW and i played it 15 years ago so i know grinding very good 🙂 But at least if you are in Discord with some friends, talking and maybe watching som tv shows on a second screen, its not that hard and boring. But sure its sad, that you you have to grind at some points to get some good rewards 🙁
Thanks again for the nice and entertaining episode. Keep on guys and stay healthy 🙂
greetings from germany,
Ralf