Diablo 3: How Many Headlines Can It Catch?

Imagine we told you the story of a game where you hack things up over and over and over and over by clicking the mouse to gain items. These items allow you to go into harder areas of a dungeon and hack things up over and over again. Would you buy into it? Probably not.

Yet Diablo, since its inception, has fascinated gamers with the fundamental goals of hacking and slashing your way to a hellish beast in hopes to hack and slash him as well. It does, however, have a firm storyline which has gotten better with age and usually marvels gamers with graphic advancements set to blow the mind.

Diablo II had some nice graphics, but they were not mind blowing and earth shattering but the game continued to be fun to play. So fun, some gamers continue to play Diablo II even today, grinding out armor and weapons. What’s the fascination?

Blizzard Entertainment seems to be born on the wind of success, each title pulling more gaming headlines than the last. Diablo III has taken over gaming RSS feeds, headline news and has presented itself on social media sites like it was the second coming (perhaps, just the opposite?)

Diablo 3, graphically, and functionally, seems to highly exceed the levels it set with the last two titles. Destructible environments being one of the best additions to the franchise, along with new classes, weapons and enemies.

The core of the game, based on the gameplay footage, is fundamentally the same: beat baddies in excess and capture cool items. Blizzard has mastered the “grind” for items and the repeated quest plots in all of its title, especially World of Warcraft, but they’ve done it in an addicting manner. We know its repeatative yet we desire to continue to play. Work of genius.

How much Diablo 3 can a single person play before growing bored? For most, boredom is quite the opposite of the hack and slash experience, choosing to sit down with their Fritos and Soda and waste away the days.

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Wallets Shrink, Used Game Market GrowsWallets Shrink, Used Game Market Grows

Over the last year we’ve seen developers scrambling to find “value add” features to new game purchases. Their goal is to convince the customer to buy new instead of used because developers don’t see a penny from a used game sale. While GameStop sees 48% profit margins from the used game market developers struggle to stay floating in the industry.

for-saleThis is not the fault of GameStop and their 48% profit margins because they’re only getting 7% to 20% profit margins (say analysts) on new game sales. As someone that’s run a game store online, if you’re getting 15%+ on a new game you’ve got some great hookups in the distribution channel or are buying in huge quantities.

Buying games in huge quantities to build profit margins can be a huge mistake in this industry. Gamers are fickle little creatures and they’re going to buy their top tier games for a few weeks and then sales will drop significantly. No retail chain wants to purchase a thousand copies of GTA IV (only as an example) and sell seven hundred over the first few week to be stuck holding onto a few hundred copies when the dust settles. Now you’ll have to put them on sale to get them out of the store because the hardcore gamer have already done their shopping and you’re not going to get any price protection if you’re not a major player in the industry.

Why take 7% profit margins when you can get 48% on a used game? The gamers don’t seem to mind because they’ll trade in a used copy of a sports title like Madden to save $5.00 on the latest franchise release. Gamers will buy Fable 2, beat it in a week and rush to the store to get the “most for their dollar” before the game gets stale and buy-back prices drop like a stone. Why not rent Fable 2 and save yourself $50.00? Of course, renting pisses off developers as well because they see no additional revenue.

While the economy struggles and consumers fight for their jobs, the entertainment side of life continues to grow. People would rather “cocoon” in their homes playing video games and watching movies on their brand new HD television because it takes them away from the low points of the economy if only for a few hours. History has shown us trends in entertainment during the down points of economies, it’s natural to want to get away for a bit.

But, consumers want to play these games on the cheap because their job may not be there tomorrow. Saving $5.00 knowing the store just took the title in for half the price doesn’t bother you; $5.00 in your pocket is better than in their pocket right? The fact that they just pocketed upward of 40% on the game doesn’t matter to you — it’s all about your bottom line!

While we’re bargain hunting during the recession developers are going to try and up sell you to a new copy of the game. If that means giving you special game items and features with a “one time code” upon purchase, it will be up to you to decide if it’s valuable. All the while GameStop will lock out the game industry from selling used games because 42% of their overall gross profit is from used game sales.

You, the consumer, benefits from a slightly cheaper game, bargain bin fire sales and additional game features if you do choose to buy new. The economic down turn is a great time to be a gamer, as long as you remain employed.

Does Sony Need M.A.G and God of War 3 This Year?Does Sony Need M.A.G and God of War 3 This Year?

There is a bit of confusion regarding the release dates of both M.A.G and God of War 3 for the PlayStation 3. Initially people believed 2009 was the target drop for both titles after a Sony press release mentioned great games being “ushered in” this year following Killzone 2.

godofwar3The “year” Sony may be talking about is fiscal year 2009… which rolls into March 2010. Although Sony hasn’t tagged either title with an ETA, it’s being assumed that we’re talking 2009 until spring 2010. Given most games launch in the September and October time for the holiday season that leads us to believe it will either arrive for the holiday or slide to 2010. If the title isn’t ready for prime time by the holiday season, can you wait a full year for these games?

More importantly, can Sony?

The best way to build up momentum for the console is to release some hot long awaited titles, M.A.G and God of War 3 seem to be just that product. We now have LittleBigPlanet, KillZone 2 and Metal Gear Solid 4 which were three big hopefuls for the console it would be a huge smash in the face of Microsoft to follow that up with two more one-two punches.

A year seems a bit too far to deliver the blow to their competition. What game are you waiting for on the PS3 and believe will kick unit sales into high gear?

(Thanks, 1up)

Trials of a World of Warcraft Player: Entry OneTrials of a World of Warcraft Player: Entry One

“The One Ring”

It’s been a year since my last addiction. I jumped into World of Warcraft a year after heavily playing Guild Wars (roughly 2005), I left WoW a year later due to boredom with leveling and grinding. There were so many other games I could get into that didn’t involve the time investment into this MMORPG.

Then, in 2007 I returned on the eve of Burning Crusade. Blizzard had me… they put out an expansion and drew me back in even though I never had a character (“toon”) that could leverage the powers of the new content. I had two characters at level forty four but most of my friends left for other adventures once I quit the game. I started over yet again, only now on a PvP server instead of the “too easy” PvE server everyone abandoned. This time I made it to level eighteen with one character and level twenty with another but I left not long after because of time issues and managing my life around other games (and my kids).

Here I stand now, a third attempt at World of Warcraft with little to no expectations but a small goal: be ready for the Wrath of the Lich King expansion due out later this year. If I can reach those goals I’ll have also conquered the Burning Crusade content I’ve never achieved. Not even three hours into gaming I’ve re-rolled another character which my distract from my goal.

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