3 Reasons Publishers Desire Us to Keep Old Games

When we invest in a new video game we want to feel satisfied by the content supplied in the game, we want to know we’re getting our moneys worth in the investment. Publishers, on the other hand, want us to keep our old games so they stay out of the used market. A publisher does not make a dime on used game sales. Their primary weapon to stop game sales? Downloadable Content (DLC).

1. Publishers Spend Lots on Marketing

A great example being GTA IV, hardcore gamers have a short attention span and live on hype more than physical games. Today, games live in press releases, demos, cinematic and live gameplay footage at conferences and on the web. Then, a game hits the shelves and sells millions of copies for a week or two before it’s forgotten. Publishers have marketed their game well, spent thousands on conference booths, streaming video bandwidth and rushing game demos through development and testing cycles early to get eyes on their titles.

Let’s face it, gamers that scrambled to buy Grant Theft Auto IV have moved onto the next big title or have decided to go outside for some fresh air (probably the former). Hardcore gamers consumes games like candy, sells them off for store credit and works towards their next purchase.

2. Publishers Want Loyalty

DLC breaths new life into old games, making them remain valuable for months after the hype and excitement has died. We’re now spending USD $60.00 for some of these new “current generation” game titles for a few days or weeks of excitement. Free downloadable content brings new reasons to play our “old stale” games and allows us to feel comfortable about our 60 bucks spent on a title.

Rainbow Six Vegas 2 is receiving a new “Fan Pack” for gamers to re-energize themselves about the “old” sequel to Rainbox Six Vegas. A game released in March is considered old by gamers, probably rarely played on Xbox Live anymore and needs something to keep the fans interested. This helps build loyalty to your product so the next franchise title which is released has a better chance of being purchased by your fan base because they can look forward to additional free content in the future.

3. Publishers Hate Used Games

Publishers are helping stick those games in the hands of the gamers for a longer period of time by supplying free add-on packs. Why would you re-sell your precious title back to the store when you could hold it and wait for potential DLC?

Publishers receive no revenue from the resale of a video game so it’s in their best interest to keep it out of the used markets. If there is a chance your beloved game will receive new features, at no cost to you, wouldn’t you hold off from selling it to see what’s coming?

Once a gamer has sold their title to a retail chain for pennies they’re unlikely to re-buy the title with the typical 80% markup when DLC arrives. They may opt to borrow a friends copy or rent the title rather than re-purchase it; neither fair well for the publisher in terms of revenue.

Games are expensive. Consumers must be wise to the best value in their video game titles and publishers want you to choose them for your gaming entertainment. Competition is high, profit margins are low and the market is all about sales volume. Publishers want repeat customers, people who feel their games are valuable before and after the purchase and are willing to share their loyalties with others.

Do you collect old console games, or do you sell them off to game stores and/or eBay? Would you consider holding off a sale if there was a great chance of new downloadable content?

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Users Pwn MetaCritic Review SubmissionsUsers Pwn MetaCritic Review Submissions

Although we’ve found Metacritic a userful resource for game reviews, many folks have gone on a user submission rampage to discredit games that haven’t even launched yet. Their first attack was on LittleBigPlanet followed by Resistance 2, now their hitting Gears of War 2.

While Gears of War 2 has a Metacritic score of 94/100 the user’s have reviewed it to be a 3.5 out of 10, with a bright red box around the user review due to its low nature we’re sure. Although users are free to give their own honest representation of the game from their perspective, Gears of War 2, as of the review dates, hasn’t been released yet – these reviews are bogus.

This style of attack was popularized in Spore, when Amazon got nailed with poor reviews of the game because Spore’s “Draconic” DRM made people angry. However, it’s more reasonable for people to voice their opinion on a known issue with a game; Gears of War 2 review spamming is just mean.

We use Metacritic as guidance when we do our gaming podcast to understand what games are rated in the industry, but we don’t use user reviews as our main guide. There are plenty of folks out there that may utilize these reviews in more seriousness because they may feel journalists reviews are tainted by advertisers or “the man” and want the common gamers opinion.

The common gamer cannot possibility be reviewing Gears of War 2 before the title has arrived. This is bogus. Metacritic has this to say:

“My advice for our faithful users is to focus your attention on the Metascore for this game and not the thousands of user votes, most of which have been submitted before said users have played the game. This is a gaming community, and if people want to stuff the ballot box, there’s not much I can do at this point. When we upgrade the registration requirements for participation on the site in the near future, this type of thing won’t happen. We’ll post the full legitimate user reviews upon the game’s release. As always, thanks for using the site.” (1up)

So, to those looking for holiday gaming gifts, keep this in mind while you start hunting down games you’ll want to buy.

Gaming Flashback: Yo! NoidGaming Flashback: Yo! Noid

Yo! Noid was a commercial opportunity for Domino’s Pizza developed by Capcom. This retro style game revolved around Domino’s Pizza claymation style mascot, the Noid, as he adventures through fourteen stages of side scrolling action.

The game sound was much like any other 8-bit action platformer. It reminded me of the original Teenage Mutant Ninja Turtles for the Nintendo Entertainment System, not the cool arcade one. Minus the turtles, Yo! Noid is a battle against Mr. Green, the Noids evil duplicate, a concept used in so many games; remember Shadow Link?

Unlike Link, Noid lost a life when he hit an enemy similar to the Super Mario Bros. style platformer but with a Yo Yo weapon. You could also gather smart-bomb type scrolls to clear the screen of all enemies, another classic side scroller arcade recipe. Yo! Noid brought nothing to the table in terms of uniqueness and relied on the standard recipe of side scrolling conflict.

This retro game may be one of the first true “total conversion mods.” Later we’d see Counter Strike born out of the Half-Life engine and way before that, Noah’s Ark 3D built out of the Wolfenstein 3D engine. Yo! Noid was a re-creation of the game Kamen no Ninja Hanamaru. Oddly enough, Yo! Noid was probably more well known than its forefather game because Capcom didn’t release Kamen no Ninja Hanamaru in the United States. Instead, we got Yo! Noid and a $1.00 off coupon on the back of the manual so we can get ourselives some Domino’s Pizza.

Although a few of us may recall Yo! Noid from our childhood, the title really didn’t create any huge waves in the game industry. Yo! Noid did show developers that a brand named product could be used as a marketing and brand awareness strategy, something we’d later see Burger King try on the Xbox 360 and find some success.

Can you tell the difference between Yo! Noid and Kamen no Ninja Hanamaru?

Has Rare Lost Touch With The Gaming Industry?Has Rare Lost Touch With The Gaming Industry?

In an interesting interview this week at 1up.com, Peter Moore, now at Electronic Arts, believes the skillset that Rare holds is a bit dated for our gaming industry. Moore, best known in his role of VP at Microsoft in their Interactive Entertainment Business division, understands how great Rare and their games once were but seems to believe the industry has passed them by.

Looking at their latest Microsoft titles, mainly Perfect Dark Zero, Viva Pinata and Kameo: Elements of Power, it’s not hard to believe his statements as fact. None of the titles have blown away a market full of Grand Theft Autos, Halo’s and other top selling titles. None of their games hit the epic review scores of Bioshock or Crysis. It’s not all first person shooters are taking the big sales numbers; Spore was given rave reviews by online review sites (sans Amazon) and that’s a completely different style of game.

Popcap’s Peggle has had more fame and glory than some of the bigger titles from Rare, probably made with less money. Is Rare a dying breed of developers with no good direction to react to the changing ways of the game industry?

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