PlayStation 3: Not About Quantity, About Profitability

The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.

So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?

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id Software Interested in Nintendo’s Wiiid Software Interested in Nintendo’s Wii

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keenid Software has always leaned toward bleeding edge content, pushing hardware to its limits and utilizing technology that has just hit the market. Nobody is surprised when they’re forced to upgrade their computers to play the latest id Software creation to its fullest extent. This is the price for being top dog in graphic engines, but now they’re changing their tune a bit.

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Perhaps id Software could use a little Wii to get their name back in the press, get bloggers talking and net them some fresh cash from a large pool of Wii owners looking for their next tennis game. Okay, nobody is going to believe they’d work on a silly Wii Sports clone but they’ve not announced, yet, what this “exclusive Wii” game will be. Carmack did say the Wii is “out of sync with the developments that are currently going on at id,” which suggests they’re going to be working on a new property or perhaps bring back an old property… Wolfenstein 3D, Commander Keen or maybe some Heretic action?

We’ll assume this upcoming id Software title won’t be 100% kid friendly even targeting a Wii platform. Are they going to develop a title for the Wii simply because they know it will be launched on a console with the largest install base in the world? Or, perhaps its a new found passion that Carmack has developed from sharing the Wii experience with his four-year old boy?

(Thanks, 1up)

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