Microsoft Holds Back Bungie Announcement

E3 was supposed to be the staging point for the next Bungie bombshell but Microsoft was said to cut it to save time. Bungie had big plans to reveal some stuff they were working on and really take best in show for E3. Was it really cut because of time?

This sounds fabricated, cutting a huge announcement because of time constraints makes absolutely no sense. Imagine a firework show where you cut the grand finale because it would push the show over by a few minutes. Just dropping a title name or a 30 second teaser video would have taken a minute at most, we’re not looking for long winded explanations, just the facts.

Perhaps the real reason was Microsoft had it in their back pocket if people found the Netflix and Final Fantasy XIII news hum drum compared to anything Sony or Nintendo were to show off. Reacting dynamically to the news, perhaps they realized Sony didn’t have any epic announcements and Nintendo just showed up to hint at their future accessories. Microsoft’s haymaker of an announcement wasn’t needed to win the show this year.

Or, maybe the low turn out to the event just wouldn’t build enough hype for Microsoft’s big announcement. They could find a better outlet to turn on the hype and get people jazzed for the next Bungie product. Three years ago there is no doubt Microsoft would have come out fighting with all their weapons; this year Final Fantasy XIII was enough to show consumers that Sony’s lost their exclusives.

After the noise of E3 fades we’re sure to hear more from Bungie. We feel bad for the employees of Bungie who were ready to make the announcements on their work in progress. Sometimes, saving it for later is the best thing you can do; think of the anticipation that will build!

(Thanks, 1up)

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Microsoft To Indulge on Hype at E3 2009Microsoft To Indulge on Hype at E3 2009

This year’s E3 should be interesting as we head back to the no holds barred approach to gaming conferences. While E3 tried to go all PG for the last few years, it’s time to get back to the serious business of hype-o-rama. Microsoft’s on board with it and plans to “break the bank” in terms of hypesville.

Microsoft Game Studio’s producer Phil Spencer said:

“[It’s] very exciting, because there’s a lot of stuff on the docket and maybe we’ll break the bank a little bit and talk about things that are further out, which will hopefully get the community excited.”

Microsoft continues to hammer home big announcements at the E3 events even while in the ho-hum lull of the past few E3 events. Last year they nailed Sony with the Final Fantasy XIII announcement and hyped up the New Xbox Experience. What are they going to pull out this year now that we’ve seen Gears of War 2 and have a pulse on some of their Halo ideas?

They’re talking about hyping games further down the pipeline, perhaps to keep people jazzed about what the future holds even in these economic down times. It’s important to keep gamers focused on what is to arrive on the 360 so they don’t sway towards the opposing consoles in moments of doubt.

Of course, this begs the question, will Sony pull out even more hype? Will Nintendo continue to give mediocre showings with “I told you so” sprinkled in their message? Only time will tell.

(Thanks, Eurogamer)

Episode 468: E3 2017 RecapEpisode 468: E3 2017 Recap

Look, we’re back, and as promised, the new podcast is now up and recorded on the final day of E3 in Devolver Digital’s off-site space. Jonah and T.J. hang out near the Fable Fortune booth as they discuss the games they scoped out on the show floor. If T.J. seems a lot more chill than usual, keep in mind he’s enjoyed a few beers by then.

Next week will see Scott joining in with his impressions of the conference from afar.

Episode 563: Welcome to the CloudEpisode 563: Welcome to the Cloud

This week, the gang discuss the provocative article by Forbes about Microsoft ignoring Sony in favor of combating Google and Amazon in the cloud space — and how Sony is renting Microsoft’s servers. No Gaming Flashback this week, though.

The news includes:

  • Microsoft: Amazon and Google are ‘the main competitors going forward’
  • Stardew Valley creator is working on two new games
  • Capcom removes Denuvo DRM from Devil May Cry 5

Question of the Week: “What’s your favorite videogame trailer or advertisement?”