July 19, 2008 -

Nintendo’s Not Talking To You, But Your GrandmotherNintendo’s Not Talking To You, But Your Grandmother

July 19, 2008| schommer| 0 Comment| 1:15 pm

Miyamoto said Nintendo used E3 as a platform for spreading the word to a broad audience based on the media present at the event, they’re not speaking to the core audience. So, if you’re a core audience gamer and you were confused on why Nintendo didn’t build their presentation to be all glitz and glamor, it’s because they weren’t talking to you.

Based on the fact that E3 is a “press event” and their looking to get out the word to the general audience, press is needed as a staging point. The audience sitting in the seat was a bit more intense in nature and have high expectations for each presentation.

With sites like gamespot streaming the event live on the Internet it’s not too hard to imagine some casual gamers and non-core-gamers may have been listening. Or, perhaps their hoping to get old school media in the form of magazines and journalists to write about their upcoming product launches.

Or, perhaps they just showed up because they’re expected to?

(Thanks, Joystiq)

As Seen On TV – Casual Game Label (Wii and DS)As Seen On TV – Casual Game Label (Wii and DS)

July 19, 2008| schommer| 0 Comment| 9:00 am

A 3D version of Deal or No deal sound desirable to you? Perhaps you’re a game show fan and just can’t get enough Howie, if so, you’re in luck. Koch Media announced their new casual games label As Seen On TV which will bring popular TV brands to the console.

At first we were thinking “a games division based on infomercials?” No, their intention is to bring familiar casual game experiences into the home. Many families sit down and share their experiences of TV viewing together when it comes to watching game shows, Koch Media plans to make this a bit more interactive and competititve.

When can we expect the games to hit the market? “We are delighted to be launching the As Seen On TV range during the key Christmas retail period,” said Craig McNicol, Managing Director at Koch Media.

(Thanks, CasualGamerChick)

Read on for full press release…

(more…)

Screw Blu-Ray, We’ve Got DigitialScrew Blu-Ray, We’ve Got Digitial

July 19, 2008| schommer| 0 Comment| 8:46 am

Since the last breath of HD-DVD rumors have been flying about Microsoft’s need (desire?) to get into the Blu-Ray hardware for their 360. The rumor was feasible because Microsoft already spent time working the HD-DVD angle for their “home entertainment” Xbox 360 console.

Although Microsoft’s Shane Kim told Forbe’s, “I can categorically say that we’re not working on a Blu-Ray player for Xbox 360,” there is further proof in Microsoft’s direction: Netflix. From a profit standpoint, Microsoft’s got more to work with in a downloadable digital format with Netflix than they do sending another specification off to manufacturing.

The effort that went into the HD-DVD addon was significant but with risk comes reward, but risk also comes with the chance of failure. Microsoft had to write it off as a failure, do they really need to go through it all again when digital downloads are the future of media? Probably not.

The Xbox 360 is going to be three years old this year, positioning another addon hardware storage player seems like the wrong idea for many reasons:

Spend your R&D efforts on the next-generation console, not more fluff addons to compete against Sony.
Blu-Ray for movies is still risky, considering the cost of movies in the market (and their slight increase when HD-DVD died).
Global adoption of Blu-Ray is still years off

Undoubtedly, Blu-Ray would be a great storage medium for their next-generation console because it could be established as the core storage platform for developers. If the intent is just to play Blu-Ray movies, you’re going to work hard, today, when adoption rates are so low.

Until you can use a Blu-Ray player for both games and movies, stick with digital downloads of movies and retail purchases for games. Maybe next-generation.