Nintendo’s Not Talking To You, But Your Grandmother

Miyamoto said Nintendo used E3 as a platform for spreading the word to a broad audience based on the media present at the event, they’re not speaking to the core audience. So, if you’re a core audience gamer and you were confused on why Nintendo didn’t build their presentation to be all glitz and glamor, it’s because they weren’t talking to you.

Based on the fact that E3 is a “press event” and their looking to get out the word to the general audience, press is needed as a staging point. The audience sitting in the seat was a bit more intense in nature and have high expectations for each presentation.

With sites like gamespot streaming the event live on the Internet it’s not too hard to imagine some casual gamers and non-core-gamers may have been listening. Or, perhaps their hoping to get old school media in the form of magazines and journalists to write about their upcoming product launches.

Or, perhaps they just showed up because they’re expected to?

(Thanks, Joystiq)

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Microsoft Holds Back Bungie AnnouncementMicrosoft Holds Back Bungie Announcement

E3 was supposed to be the staging point for the next Bungie bombshell but Microsoft was said to cut it to save time. Bungie had big plans to reveal some stuff they were working on and really take best in show for E3. Was it really cut because of time?

This sounds fabricated, cutting a huge announcement because of time constraints makes absolutely no sense. Imagine a firework show where you cut the grand finale because it would push the show over by a few minutes. Just dropping a title name or a 30 second teaser video would have taken a minute at most, we’re not looking for long winded explanations, just the facts.

Perhaps the real reason was Microsoft had it in their back pocket if people found the Netflix and Final Fantasy XIII news hum drum compared to anything Sony or Nintendo were to show off. Reacting dynamically to the news, perhaps they realized Sony didn’t have any epic announcements and Nintendo just showed up to hint at their future accessories. Microsoft’s haymaker of an announcement wasn’t needed to win the show this year.

Or, maybe the low turn out to the event just wouldn’t build enough hype for Microsoft’s big announcement. They could find a better outlet to turn on the hype and get people jazzed for the next Bungie product. Three years ago there is no doubt Microsoft would have come out fighting with all their weapons; this year Final Fantasy XIII was enough to show consumers that Sony’s lost their exclusives.

After the noise of E3 fades we’re sure to hear more from Bungie. We feel bad for the employees of Bungie who were ready to make the announcements on their work in progress. Sometimes, saving it for later is the best thing you can do; think of the anticipation that will build!

(Thanks, 1up)

Microsoft Shoots for Number Two In Console WarMicrosoft Shoots for Number Two In Console War

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.

If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).