Nintendo’s Not Talking To You, But Your Grandmother

Miyamoto said Nintendo used E3 as a platform for spreading the word to a broad audience based on the media present at the event, they’re not speaking to the core audience. So, if you’re a core audience gamer and you were confused on why Nintendo didn’t build their presentation to be all glitz and glamor, it’s because they weren’t talking to you.

Based on the fact that E3 is a “press event” and their looking to get out the word to the general audience, press is needed as a staging point. The audience sitting in the seat was a bit more intense in nature and have high expectations for each presentation.

With sites like gamespot streaming the event live on the Internet it’s not too hard to imagine some casual gamers and non-core-gamers may have been listening. Or, perhaps their hoping to get old school media in the form of magazines and journalists to write about their upcoming product launches.

Or, perhaps they just showed up because they’re expected to?

(Thanks, Joystiq)

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Video Games Are Entertaining, E3, Not So MuchVideo Games Are Entertaining, E3, Not So Much

Most folks in the game industry are already writing off E3 as an actual event to be attending. Even Wedbush Morgan analyst Michael Pachter is calling it “virtually useless” for both retail and investors. The writing is on the wall and the reasons are obvious.

Publishers and developers didn’t want to invest the millions of dollars to make E3 a glamour show of epic proportions anymore. The lights, camera and action are all what the industry is about; the hype wagon in full steam. Gamers eat up the hype, bloggers and journalist rely on the hype and action to build readership and keep them coming back for more and retail uses it to gauge new releases and get a grip of the future.

Without the entertainment value of E3 nobody seems to care anymore. Large scale gaming entertainment is reflected in the large scale events and, at the end of the day, we want our conferences and shows to reflect the emotion and exciting of the industry.

“E3 had much more of an impact when it was a show,” comments IGN.com vice president of games content Tal Blevins. “The video game industry is about fun and entertainment, and we should have a show that reflects it.” (gamasutra)

Everyone is sad to see the state of E3, it’s like a cancer patient waiting for their final diagnosis. It’s unfortunate, it’s going to get worse and life will go on without it. In its wake, new shows will crop up while old shows increase in audience, excitement, intensity and cost.

As one show begins to fade others will grow to replace it and developers will yet again find themselves spending millions of dollars to be the best of show.

DSi Will Be Region-Locked, Sad Face…DSi Will Be Region-Locked, Sad Face…

One of the greatest things Nintendo has done was allowing the DS to be unlocked for regions. This allowed gamers around the world to share their favorite games from all cultures and countries with just a click of the “buy” button at an online store.

The DSi loses this great freedom by locking it down to a region. “Nintendo DS software is region free so you can play any DS software on DSi from any region. You can also browse the internet on your DSi wherever you are in the world and exchange your photos with friends from around the world,” says Nintendo (CVG).

Much like the US Entertainment Industries need to lock down everything and contribute to global piracy, Nintendo follows suit with their hand-helds, tis a sad day indeed. Of course Nintendo reasons it all away by yelling parental controls and making it easier for regions to access their own content.

“DSi is region locked because DSi embeds net communication functionality within itself and we are intending to provide net services specifically tailored for each region. Also because we are including parental control functionality for Nintendo DSi and each region has its unique age limit.”

Specifically tailored for each region is a nice way of saying that each region has to pay the penalty of not being “first” (second, or third) to get some cool new features. Although Nintendo could put emphasis on the region the gamer lives in with complete access out of those bounds if they wanted, they’ve chosen to use this as a crutch to lock users out of content.

Users will get their content, of course. It just means more home brews, software hacks, hardware hacks and workarounds for the system. If that’s what Nintendo is trying to inspire, then they’ve done their job right.

However, wouldn’t it be great if they could just come out and say “we don’t want certain people accessing specific content until we say you can.”