Nintendo’s Not Talking To You, But Your Grandmother

Miyamoto said Nintendo used E3 as a platform for spreading the word to a broad audience based on the media present at the event, they’re not speaking to the core audience. So, if you’re a core audience gamer and you were confused on why Nintendo didn’t build their presentation to be all glitz and glamor, it’s because they weren’t talking to you.

Based on the fact that E3 is a “press event” and their looking to get out the word to the general audience, press is needed as a staging point. The audience sitting in the seat was a bit more intense in nature and have high expectations for each presentation.

With sites like gamespot streaming the event live on the Internet it’s not too hard to imagine some casual gamers and non-core-gamers may have been listening. Or, perhaps their hoping to get old school media in the form of magazines and journalists to write about their upcoming product launches.

Or, perhaps they just showed up because they’re expected to?

(Thanks, Joystiq)

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Guitar Hero On Tour: Decades (Nintendo DS)Guitar Hero On Tour: Decades (Nintendo DS)

Talk about a name dropping, E3 is all about hyping upcoming titles to get people stoked and talking about the games.  Nintendo had very little to say but to let the name slip Guitar Hero On Tour: Decades with a few minor tidbits about what we can expect.

First, we can expect massive carpel tunnel syndrome. Second, you can expect something similar to what we’ve seen in Guiter Hero On Tour with a few minor tweaks:

“They did reveal that the game will feature song sharing between Nintendo DS handelds, which would mean one copy of the game has the potential to have a song the other doesn’t? Could there be DS downloadable tracks in the near future?” (kotaku)

It seems a bit quick to be pushing towards yet another release, although no dates have been set besides “coming soon.” Had it been Sony, we could expect soon to be a few years, but Nintendo is usually pretty prompt when it comes to release schedules. Of course, they’ll wait for the On Tour sales to die down before we see the Decades release.

Unfortunately no songs have been talked about yet, it was really more of a name dropping than a detailed announcement. Perhaps they didn’t have a large enough E3 press release time slot, or they were much more jazzed to talk about the Wii Motion Plus product and Wii Sports Resort.

Microsoft Shoots for Number Two In Console WarMicrosoft Shoots for Number Two In Console War

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.

If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).

Wii Speak – Speaker PhoneWii Speak – Speaker Phone

Nintendo’s press coverage is on the move, currently they’ve demonstrated Wii Speak which will allow voice chat on your Nintendo Wii console. Although the Xbox 360 has had voice chat since its day one release, Nintendo is bringing it in a new unique way: community chat.

Basically, the device which will go on top of the Wii sensor bar will allow everyone in the room to talk to everyone in the room on another Wii. Where you need a headset on the Xbox 360 and PlayStation 3 this will give the entire room a chance to chat along.

Having a speaker phone style behavior is neat, but what about when everyone is asleep and you want to play a network game with a buddy? Will the device pickup a whisper across the room? Perhaps a speaker attachment will be announced later, but for now… you’re going to be conference calling with everyone in the game room.

(Thanks, Kotaku)