Jimi Hendrix Makes Guitar Hero World Tour

In the race for best rock simulation, Activision has pulled out a legend and brought to their franchise. Jimi Hendrix will play a role as an in-game character along with a couple tracks you may have heard: Purple Haze and The Wind Cries Mary.

Not only did Activision solidify Jimi Hendrix in their upcoming title, but they’re promising downloadable content from the legendary rocker. Who will Harmonix/MTV get in response to Hendrix? Well, they do have Bob Dylan, another exceptional and extraordinary artist.

JIMI HENDRIX TO MAKE VIDEO GAME DEBUT ON GUITAR HERO® WORLD TOUR

Video Game to Feature Music and Likeness of One of Rock’s

Most Influential Guitar Legends

Santa Monica, CA – July 21, 2008 – The iconic legacy of late singer/guitarist Jimi Hendrix continues in the upcoming Guitar Hero® World Tour video game from Activision Publishing, Inc. (Nasdaq: ATVID).  One of the most creative and influential musicians of the 20th century, Hendrix will be featured in the game as a playable character, along with two of his most recognizable master tracks, “Purple Haze (Live)” recorded in 1969 at the San Diego Sports Arena and “The Wind Cries Mary.” Additional exclusive songs from the legendary artist will follow as downloadable content.

“Guitar Hero games have become the virtual rock stage for the industry’s most beloved artists and Guitar Hero World Tour continues that tradition by honoring the great Jimi Hendrix and celebrating some of his greatest work,” said Tim Riley, Vice President of Music Affairs for Activision Blizzard. “His presence in the game will serve to satisfy multiple generations of his fans and Guitar Hero devotees, as well as create new fans by reintroducing his genre-defining guitar style through the unique Guitar Hero experience.”

Guitar Hero World Tour is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system.  The Wii™ version is being developed by Vicarious Visions.  The PlayStation®2 computer entertainment system version is being developed by Budcat. The game is not yet rated by the ESRB.  For more information on Guitar Hero World Tour, please visit www.guitarhero.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision Publishing and its products can be found on the company’s website, www.activision.com.

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Studios Closing: The Good, Bad and UglyStudios Closing: The Good, Bad and Ugly

Gamers around the world are going to feel the pain in the 2009 holiday season after the economy shakes apart many great development studios. Electronic Arts feels the pain of being a public company as their investors complain about lackluster revenue, THQ deals with closing studios to extend their runway and other firms will lose more headcount in the coming months.

It’s not all bad. But, it’s going to get ugly before it gets better.

The financial market has played tricks on everyone in our global economy and companies across all industries are going to feel a bit of a tightening around the belt. Investors are shaken and doing their best to protect their investments and cutting loose those that aren’t projecting profits in the near future. Game studios are going to slow their financial burn rates, trim a bit of the fat and hunker down the long term. The end result, next years holiday season will have a few less games because those games are being dropped to the floor now.

Mid-sized studios within larger firms may find their projects canceled or put on hold and their employees re-structured or let go while big studios assess what projects will make the long haul. This is the ugly side of the business, having to make a decision on what games stay and what games go with the grief of having to tell some of your best talent “goodbye.”

The bad part of the industry is occurring today, with publishers posting mediocre profits and trying to convince their investors to be patient and trust they’ve got a firm hold on their destiny. The game industry is not alone in this, many firms are reducing head count and many startups are finding themselves without series A or B funding; they’re closing their doors because the money is being directed to more stable ventures.

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EGM closed, 1-UP Purchased, We Wish Them Well!EGM closed, 1-UP Purchased, We Wish Them Well!

When I was a little boy gamer I would spend a bit of my allowance on Electronic Gaming Monthly a great little gaming magazine. Unfortunately, young gamers will never understand what the industry was like twenty years ago. In a time before the Internet, the only place to get gaming news for a young kid was a glossy magazine. Today, EGM closes its doors and we’re losing a historic piece of gaming history.

Granted, there were other glossy magazines prized by young boys too, but we were old enough to purchase Electronic Gaming Monthly, now known as EGM by the hip and cool. Although EGM was founded in 1989, many adults between the age of 29 and 35 probably spent their youth flipping through the pages reading the reviews and editorials.

The days of the magazine are drawing to an end for many industries, with video game websites covering everything from truly hardcore to highly niche, we all demand our information as soon as possible. If a company like Ziff Davis is selling its properties, we want to know the minute it is announced, when 1UP is purchased by UGO we want to know the minute the ink dries. Why? Because we can.

January 2009 marks the last issue of Electronic Gaming Monthly. After Hearst Corporation (owner of UGO) purchased 1UP from Ziff Davis it was announced that EGM would be seeing its last issue. Sure, there was a chance this would occur without the acquisition as well but the sadness wouldn’t be any different. We’re sure the staff will find a great home writing for another publication or in the online world, but it is sad just the same.

Along with the sad news of EGM closing, we’ve heard a number of folks at 1UP have also been effected by Hearst Corporations purchase of 1UP which has many people out of a job during tough economic times. There has been rumor the 1UP podcasts being ditched as well, but we have heard nothing official yet (please comment with official stories if you hear).

Of course, 1UP is “officially” rejoicing at the news but we know this is part of the “smoke and mirrors” that is an acquisition. A few, now former, 1UP folks have been using twitter and game forums to voice their own “opinions” of the purchase.

This is a rough economic time for many people, printed magazines, online publications and others. The only shining light is knowing many of these individuals will find new places to call home or start brand new online publications to compete against their old company. Talent will not go restricted, they will no doubt group together to form new aged publications to show off why the big boys are flailing in the dark.

We wish them all well in their efforts to find success.

Game Publishers Hate RiskGame Publishers Hate Risk

It’s clear publishers like Electronic Arts hate to take risks on video games. They’re not alone in their opinion, look how many sequels we’ve got for the holidays compared to new creative titles like Little Big Planet, or how publishers push out sequels to hot titles until we can’t take it anymore; how many Guitar Hero titles will arrive before we scream “enough!”?

Speaking to rocking music, Electronic Arts may pass on the chance to pickup Brütal Legend, a title originally being published by Vivendi Games prior to the Activision Blizzard merger. The title was left without a home when the merger was complete along with other dropped titles.

Why would EA not take the chance with the game? Risk factor. Brütal Legend is a game title developed by Double Fine Productions and has been designed by Tim Schafer, with past games like Monkey Island, NES’s Maniac Mansion and the fantastic title Full Throttle. With such sweet titles under his belt, why wouldn’t a game designed by Tim Schafer be a hot commodity in the market?

The game brings music and action adventure together in a creative twist. No, it’s not Rock Band and it’s not Guitar Hero, thus, MTV and Activision don’t care about it. However, the game plot and storyline are music related and, supposedly, the main character is voiced by Jack Black, vocalist of Tenacious D and popular actor (School of Rock anyone!?)

Creator Tim Schafer has said that roadies have long fascinated him. Schafer originally thought of the game’s title over fifteen years ago. “I was riding a bus, thinking about a game that would be the complete opposite of what we were working on, The Secret of Monkey Island. And Brütal Legend leapt into my head. (wikipedia)

It appears a series of publishers have walked away from Brütal Legend without much hesitation. “I have seen it,” EA CEO John Riccitiello told Gamasutra. “I am well aware of what the game is. It’s a very significant creative risk.” (joystiq)

Where would the game be without significant creative risks? In many ways, World of Warcraft was a risk… it’s only got 9 million or more players.