In the race for best rock simulation, Activision has pulled out a legend and brought to their franchise. Jimi Hendrix will play a role as an in-game character along with a couple tracks you may have heard: Purple Haze and The Wind Cries Mary.
Not only did Activision solidify Jimi Hendrix in their upcoming title, but they’re promising downloadable content from the legendary rocker. Who will Harmonix/MTV get in response to Hendrix? Well, they do have Bob Dylan, another exceptional and extraordinary artist.
JIMI HENDRIX TO MAKE VIDEO GAME DEBUT ON GUITAR HERO® WORLD TOUR
Video Game to Feature Music and Likeness of One of Rock’s
Most Influential Guitar Legends
Santa Monica, CA – July 21, 2008 – The iconic legacy of late singer/guitarist Jimi Hendrix continues in the upcoming Guitar Hero® World Tour video game from Activision Publishing, Inc. (Nasdaq: ATVID). One of the most creative and influential musicians of the 20th century, Hendrix will be featured in the game as a playable character, along with two of his most recognizable master tracks, “Purple Haze (Live)” recorded in 1969 at the San Diego Sports Arena and “The Wind Cries Mary.” Additional exclusive songs from the legendary artist will follow as downloadable content.
“Guitar Hero games have become the virtual rock stage for the industry’s most beloved artists and Guitar Hero World Tour continues that tradition by honoring the great Jimi Hendrix and celebrating some of his greatest work,” said Tim Riley, Vice President of Music Affairs for Activision Blizzard. “His presence in the game will serve to satisfy multiple generations of his fans and Guitar Hero devotees, as well as create new fans by reintroducing his genre-defining guitar style through the unique Guitar Hero experience.”
Guitar Hero World Tour is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. The Wii™ version is being developed by Vicarious Visions. The PlayStation®2 computer entertainment system version is being developed by Budcat. The game is not yet rated by the ESRB. For more information on Guitar Hero World Tour, please visit www.guitarhero.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company’s website, www.activision.com.
The game industry, like other entertainment avenues, is a risky business in which publishers have to pick titles they “predict” will do well in the market while passing on other “risky” propositions. While a the good ol’ shooter title will break sales records, the market cannot rely on one genre to carry the business especially considering many of these titles are forgotten within two months from launch. Publishers are going to be forced in expanding their reach to “family games” in order to finance new blockbuster titles.
The idea of designing a “family” game isn’t new to our industry, as a matter of fact, it’s one of the oldest cornerstones of video game entertainment. Pong, Centipede, Pac-Man, Space Invaders and many other classic titles were no doubt playable by the entire family, but things have changed. We’ve evolved from hit titles like Donkey Kong to hit titles like Halo. We migrated from 2D gaming to full 3D adventures and pixel graphics to pixel shaders, but where do we go next?
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