PopCap’s Bejeweled Franchise Hits 25 Million Units Sold Mark

Congratulations to PopCap for showing why casual games will always be a viable market. Let’s put this in perspective, investors believe GTA IV will push 13-million sales by the end of 2008 and, as of January 2008, Halo 3 had sold 8 million copies. PopCap’s little casual game has hit 25 million units sold, that’s fairly impressive considering these blockbuster titles haven’t achieved such numbers.

You may say “well, these titles sold 3+ million in the first week, what about Bejeweled?” True, Bejeweled probably didn’t hit 3 million in a week, but which game will still be played in 2010? Bejeweled or GTA IV and Halo 3?

Casual games age well, they’re not competitive on the graphic space and, instead, focus on fun value. Fun value is a lasting appeal and is immortal in the time line of video games. The same reason people still find fun in Pac-Man gamers still find cash to pickup their copies of Bejeweled.

Which game had the smallest budget? Bejeweled or GTA IV? We’re pretty sure PopCap did not give the bejeweled team $100-million to make it! Investors take notice, casual games have a long lasting appeal.

Read on for full press release details.

More Than 6 Billion Hours of the Original Match-3 Puzzler Played Worldwide Since 2000

SEATTLE, Washington – August 19, 2008 — PopCap Games, the leading developer and publisher of casual games, today provided updated statistics on its flagship franchise Bejeweled®, the most popular casual video game of the 21st century. Based on updated information from distribution partners across Web, mobile, retail, in-flight and other channels, Bejeweled and Bejeweled 2 have collectively sold more than 25 million units across all platforms since the game first appeared in late 2000.

“Considering we tried to sell Bejeweled outright to more than one industry giant back in the early days of our company, and got no takers even after reducing our asking price to $60,000, this little game has done all right for itself,” said Jason Kapalka, chief creative officer and co-founder of PopCap, and the original designer of Bejeweled and its sequel. “I vividly recall prospective buyers telling us ‘It’s not even a game,’ while showing us the door,” Kapalka laughed.

While the casual games “audience” is estimated at between 350 million and 450 million, this estimate is based on “regular” players, consumers who enjoy casual games on a monthly or more frequent basis; hundreds of millions of additional consumers have experienced a casual game, most often Bejeweled, at least once in their lives. More than 350 million copies of the Bejeweled/Bejeweled 2 have been downloaded from the Web, accounting for nearly a third of the 1 billion-plus downloads of all PopCap® titles. Tens of millions of copies of Bejeweled have been installed on mobile phones worldwide, and more than 25 million units of the game have been sold across all platforms, amounting to over $300 million in consumer spending over the history of the game. (Additionally, Bejeweled has garnered tens of millions of dollars in online advertising.)

For the past three years and counting, Bejeweled has consistently been among the top three “family entertainment” software titles sold at retail, while most hit video games achieve such ranking for one or two months. Likewise, the game has been one of the top three sellers among mobile games for more than three years running. Among PopCap’s own customer base, exposure to Bejeweled is exceptionally high: a survey of 13,000 PopCap customers conducted in April 2008 found that fully 95% of them had played Bejeweled in some form.

The Bejeweled franchise is also one of the most ubiquitous and accessible in the history of video games, with versions of the game available for Web, PCs and Macs, mobile phones, Xbox and PlayStation consoles, PDAs and Blackberrys, iPods and iPhone, in-flight on leading airlines, on-demand TV systems in hotels – even scratch-off lottery tickets in many states. All told, Bejeweled and Bejeweled 2 have collectively been enjoyed for an estimated 6 billion hours – the equivalent of 60 people playing the game 24 hours a day since the last Ice Age 11,400 years ago.

About PopCap
PopCap Games (www.popcap.com) is the leading multi-platform provider of “casual games” — fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Ireland and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 25 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile phones and MP3 players, and game device manufacturers.

0 thoughts on “PopCap’s Bejeweled Franchise Hits 25 Million Units Sold Mark”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Trials of a World of Warcraft Player: Entry OneTrials of a World of Warcraft Player: Entry One

“The One Ring”

It’s been a year since my last addiction. I jumped into World of Warcraft a year after heavily playing Guild Wars (roughly 2005), I left WoW a year later due to boredom with leveling and grinding. There were so many other games I could get into that didn’t involve the time investment into this MMORPG.

Then, in 2007 I returned on the eve of Burning Crusade. Blizzard had me… they put out an expansion and drew me back in even though I never had a character (“toon”) that could leverage the powers of the new content. I had two characters at level forty four but most of my friends left for other adventures once I quit the game. I started over yet again, only now on a PvP server instead of the “too easy” PvE server everyone abandoned. This time I made it to level eighteen with one character and level twenty with another but I left not long after because of time issues and managing my life around other games (and my kids).

Here I stand now, a third attempt at World of Warcraft with little to no expectations but a small goal: be ready for the Wrath of the Lich King expansion due out later this year. If I can reach those goals I’ll have also conquered the Burning Crusade content I’ve never achieved. Not even three hours into gaming I’ve re-rolled another character which my distract from my goal.

(more…)

Gaming Podcast 118: Jump The SharkGaming Podcast 118: Jump The Shark

The gaming podcast of the week, the best gaming podcast on the planet! No, just kidding. This week we’re taking a look back at Starfox, we’re reading off some great community questions, covering history on Dave Arneson and hitting up some news:

  • podcast-200x200Will Wright Leaves Electronic Arts
  • Nintendo Wii Bringing Video Download
  • Nintendo Wii Manufacturing Costs down 45% since launch
  • RockStar connecting Flash games and the Nintendo DS
  • Dave Arneson Dies at Age 61
  • Electronic Arts Want Their Brass Knuckles Back

Thanks for the great responses this week, as always, we’re also asking a question of the week: Is anyone else angry that Wizards of the Coast came out of nowhere to buy TSR, Inc back in the day?

38 Studios Pulls EA and Blizzard Talent38 Studios Pulls EA and Blizzard Talent

Formerly Green Monster Games, 38 Studios is growing a large pool of talented folks for their MMO endeavor. First, we heard R.A. Salvatore (writer of the Dark Elf series) was heading over to work on a story, art direction by Todd McFarlane (creator of Spawn) and now Irena Pereira from Blizzard and a sound designer, Aubrey Hodges.

Hodges has done sound for games like Kings Quest, Quake and even Madden NFL. Pereira was a World of Warcraft interface designer which allows us to invision a bit about what 38 Studio’s MMO may look like from a user interaction perspective.

The MMO, currently titled Copernicus has a tentative launch date of 2010, which seems short for a full MMO design but they’ve been hard at work for roughly two years. Not too shabby a team for a privately held company founded by baseball star Curt Shilling.

It’s important to note Shilling is an avid gamer and loves massive multiplayer online games. What else does a man with a lot of money do as a side project? Fund a company based on the hobby he loves! If anyone knows the best directions and qualities of an MMO it should be an experienced team guided by someone with a passion for the game genre.

We’ll have to wait and see!

Read on for the full press release

(more…)