Nintendo’s Non-Gamer 50+ Crowd

September 7, 2008| schommer| 0 Comment| 10:11 am

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While Sony and Microsoft one-up each other with fire sales on old hardware and blockbuster titles like Gears of War 2 and Resistance 2, Nintendo goes for something completely different… older people.

You’re only as old as you feel, but it’s hard to discount Nintendo’s attack on a demographic when they visit the American Association of Retired People’s Life@50+ Expo in Washington, D.C. this week. Odd move, indeed… or is it?

Retired people may have a bit more time than a busy adult with two kids and a few jobs to hold down. While young adults may want to game, they may not always have the time in their schedule, especially in the United States where people forget what “vacation” means. Retirement is a time to reflect upon your life, your deeds and enjoy the fruits of your labor with your grandchildren; it’s time to get a Wii.

The Wii is the perfect gift for retired folk who want to entertain themselves with something new and different without having to keep up with game releases. The Wii doesn’t have very many games when compared to the 360 and, although many get low review scores, retired folks aren’t scanning the Internet for weekly game reviews and news. They may not be the most in-touch with the industry but that’s okay, they’re non-gamers.

All that Nintendo has to do is sell the unit to them, it may sit on the shelf for months or only get pulled out when the grandchildren visit, but it’s a low-cost unit with games like Wii Sports and Wii Fit, what more do they need?

(Thanks, Kotaku)

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Analyst Draws Connection To Netflix Growth and 360 GoldAnalyst Draws Connection To Netflix Growth and 360 Gold

netflix The famous Michael Pachter, industry analyst has been drawing some strong connections between Xbox 360 gamers and the Netflix subscriber base since 360 launched their Netflix addition. Our family has seen the same thing, we signed up for Netflix a few days after it arrived on the Xbox 360 firmware launch.

Oddly enough, we’ve not used the Netflix addition to the Xbox 360 much after subscribing for Netflix. We’ve utilized the DVD shipment feature and we’re using the Tivo version of Netflix for the living room. Although we’ve found the Xbox 360 Netflix version is much more user friendly and fast.

“Pachter estimates that roughly one million Xbox Live Gold members are also Netflix subscribers, and that 200,000 or so of them signed up for Netflix after the debut of the New Xbox Experience in late November, 2008.” (joystiq)

Prachter believes 35% of all new Xbox 360 purchasers will sign up for an Xbox Live Gold account. He expects “as many as 1 million [XBL Gold members] join as Netflix members in the next year.” We’re fairly certain the Netflix and Microsoft Xbox 360 partnership was a well thought out plan to expand their domination in the industry.

Of course, as we’ve seen, Netflix didn’t just stop at Xbox 360, their Tivo solution is another great way to leverage your downloadable video content. Now, we just have to hope we don’t blow through the 250GB cap Comcast supposedly contains.

Toy’s R Us Find’s Wii ProfitableToy’s R Us Find’s Wii Profitable

The success of the Nintendo console, the Wii, has proven to change the industry in many new and creative ways including reinvigorating slow product sales at Toys R Us. “The company went from a loss of $42 million at the same time last year to a profit of $13 million for the three months ended August 2nd,” says Gamasutra who spoke with CEO Gerald Storch.

Revenue was up 6.3%, in part, thanks to the Nintendo and its hot moving Wii and Wii Fit products. While Nintendo struggles to supply enough units for the strong demand, Toys R Us has no problem emptying their stores of any hardware they receive.

Months after the Wii launch we witnessed parents waiting in lines before the store opens just to see if they had Wii’s arrive for the opening. Although we’re sure it was a hassle to answer the phones with the typical response, “no, we’ve got no Wii’s in stock,” the long term plan has proven successful.

Have you finally managed to get yourself a Wii? Did you pick it up at Toys R Us?

Rumor: Wii Motion Plus DelaysRumor: Wii Motion Plus Delays

Wii Motion Plus is Nintendo’s next big hardware up sell, an add-on that should make the Wii controller more realistic and flexible when playing highly sensitive “real movement” games. The hardware has been looked at by many in the industry as fixing imperfections in the current hardware, a patch of sorts.

wiimotionplus The Wii Motion Plus is going to be bundled with Wii Sports Resort, a title that’s obviously playing off the biggest Wii hit Wii Sports. Latest reports are showing the game title missing from the upcoming release lists, so, it’s not too far fetched to assume the hardware will be delayed along with the game, considering this was the first game to rely on the Wii Motion Plus hardware.

The delay is rumored to be due to a few problems with the Wii Motion Plus, more than likely during the final stages of testing the prototype products. In Nintendo’s defense, they’re usually very good about due diligence when it comes to producing hardware and software, taking the time that is needed to get something into the customers hands that’s acceptable quality. All eyes are on Nintendo with the Wii Motion Plus because people see this as the final “fix” to make the Wii controller do everything it was promised to do.

While Nintendo doesn’t see the original controller as broken (nor do the millions of customers buying them everyday), this new hardware should make it more sensitive for games that require perfect movement… games like Wii Sports Resort?

At this point we’d expect to hear news of a slight delay by Nintendo soon. We’d rather see it arrive late than utterly broken and useless.