Nintendo’s Non-Gamer 50+ Crowd

September 7, 2008| schommer| 0 Comment| 10:11 am

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While Sony and Microsoft one-up each other with fire sales on old hardware and blockbuster titles like Gears of War 2 and Resistance 2, Nintendo goes for something completely different… older people.

You’re only as old as you feel, but it’s hard to discount Nintendo’s attack on a demographic when they visit the American Association of Retired People’s Life@50+ Expo in Washington, D.C. this week. Odd move, indeed… or is it?

Retired people may have a bit more time than a busy adult with two kids and a few jobs to hold down. While young adults may want to game, they may not always have the time in their schedule, especially in the United States where people forget what “vacation” means. Retirement is a time to reflect upon your life, your deeds and enjoy the fruits of your labor with your grandchildren; it’s time to get a Wii.

The Wii is the perfect gift for retired folk who want to entertain themselves with something new and different without having to keep up with game releases. The Wii doesn’t have very many games when compared to the 360 and, although many get low review scores, retired folks aren’t scanning the Internet for weekly game reviews and news. They may not be the most in-touch with the industry but that’s okay, they’re non-gamers.

All that Nintendo has to do is sell the unit to them, it may sit on the shelf for months or only get pulled out when the grandchildren visit, but it’s a low-cost unit with games like Wii Sports and Wii Fit, what more do they need?

(Thanks, Kotaku)

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Sony Responds To Crashing Sales with Management ShiftSony Responds To Crashing Sales with Management Shift

ps3 Sony Computer Entertainment Europe has made some leadership changes in response to their in-ability to get things going in the sales department of the PlayStation 3. Gamer’s continue to refuse to believe the PlayStation 3 is in a bad situation by explaining how badly Microsoft’s Xbox 360 is doing in Japan and Europe compared to the Sony console. And, of course, the Wii isn’t competition to Sony.

“Andrew House, Chief Marketing Officer and Group Executive of Sony Corporation, has been named President, Chief Executive Officer (CEO) and Co-Chief Operating Officer (Co-COO) of Sony Computer Entertainment Europe (SCEE) as of May 1, 2009.” (smarthouse.au)

We’ve been told this is the year of the PS3, this is when they bring it all together. Nintendo’s losing some of their grip on the industry with slower sales, even in Japan. The economy isn’t playing nice with any of the consoles and sales continue to drop, reportedly 17% in March compared to last years numbers.

Australia isn’t proving to be any help to Sony, “for example in Australia a consumer can now buy the Xbox 360 for $299 and a separate Blu ray player and DVD upscale player for $199. Combined this is $200 under the recommended retail price for a Sony PS3.”

Here in the United States, we’ve bought more Wii balance boards than PlayStation 3 consoles. One can argue that the Wii is a novelty system but that really casts a dark shadow on the PlayStation 3. The PS3 is being beat out by a novelty item? Can the new SCEE management change the direction of Sony?

Episode 766: Madden Gets 2030Episode 766: Madden Gets 2030

The news items include: EA and NFL extend Madden license til 2030 – NFLPA still far apart, former Battlefield 6 campaign boss calls out EA for leaving him and other developers out of the credits after closing his studio in 2024, Ubisoft has come up with a new way to avoid saying the word ‘layoffs,’ with a ‘voluntary career transition program’ offer that some employees won’t be able to refuse, ‘Pacifist Battlefield completed’, Palworld studio Pocketpair says its new publishing division won’t handle games that use generative AI: ‘We don’t believe in it’, Two Point Museum gets Vampire Survivors content in free update.

In addition:

The Sinking City 2 is delayed into 2026
No Man’s Sky gets space wreck salvaging and expanded ship building (from Eurogamer)

Let us know what you think.

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Rumor: Wii Motion Plus DelaysRumor: Wii Motion Plus Delays

Wii Motion Plus is Nintendo’s next big hardware up sell, an add-on that should make the Wii controller more realistic and flexible when playing highly sensitive “real movement” games. The hardware has been looked at by many in the industry as fixing imperfections in the current hardware, a patch of sorts.

wiimotionplus The Wii Motion Plus is going to be bundled with Wii Sports Resort, a title that’s obviously playing off the biggest Wii hit Wii Sports. Latest reports are showing the game title missing from the upcoming release lists, so, it’s not too far fetched to assume the hardware will be delayed along with the game, considering this was the first game to rely on the Wii Motion Plus hardware.

The delay is rumored to be due to a few problems with the Wii Motion Plus, more than likely during the final stages of testing the prototype products. In Nintendo’s defense, they’re usually very good about due diligence when it comes to producing hardware and software, taking the time that is needed to get something into the customers hands that’s acceptable quality. All eyes are on Nintendo with the Wii Motion Plus because people see this as the final “fix” to make the Wii controller do everything it was promised to do.

While Nintendo doesn’t see the original controller as broken (nor do the millions of customers buying them everyday), this new hardware should make it more sensitive for games that require perfect movement… games like Wii Sports Resort?

At this point we’d expect to hear news of a slight delay by Nintendo soon. We’d rather see it arrive late than utterly broken and useless.