Xbox 360‘s been seeing success in Europe, but nothing compares to the success they’ve seen since the recent price cuts. Sales for the 360 are up 214% which is pushing them past the two-to-one sales ratio against the more expensive PlayStation 3.
We’re assuming this 214% increase is due to the cheaper price combined with a large selection of great game titles. No doubt Microsoft is happy to hear the news that their price cut went over so well in all countries. Unfortunately, we’re not so sure a straight PlayStation 3 price cut would drastically change the sales ratio because the PS3 still has very few exciting games when compared to the Xbox 360 which has a year head start on its bigger competitor.
Microsoft’s new to console success, being the odd duck last generation. They’ve learned a lot and has kicked up the competitive nature of console gaming, giving PlayStation 3 a run for its money. Competition is wonderful and is probably making Sony’s exec’s wonder what tactic to chooes next.
Of course, the Wii is a sales rampage and has been for a few years now. At this point, it’s not even fair to compare the two. However, we’re sure Microsoft will eventually come out and boast their recent European victories as sales figures solidify and become “official.”
Can Sony put up any Resistance to this market domination?
Read on for more press release information from ChartTrack.
LONDON – 30 September 2008 – New figures announced today by ChartTrack saw sales of the Microsoft® Xbox 360 increase by 214% in the last two weeks<1>, outselling Sony’s PlayStation 3 by more than two-to-one and reaffirming its strong momentum in Europe in the wake of its recent reduction in estimated retail price (ERP).
A reduction in the Xbox 360 ERP last week has brought the entry-level price point for Xbox 360 down to£129.99. The reduction is only part of the story though, as the largest marketing campaign in the history of Xbox also launches, inviting everyone to live their music, movies and family gaming‘moments’ with Xbox 360 through new television, print and poster ads as well as a totally new look for Xbox.com. Combined with new launches to add to its already impressive line-up of games, movies and wider entertainment content, Xbox 360 is set to drive forward the success that saw sales reach over 6 million in Europe last week.
Through an incredible line-up of games in time for Christmas, including the new singing game Lips and the chance to star in your own B-movie with You’re in the Movies among many others, an ever-growing library of downloadable movies, a revolutionary new interface and new interactive games soon to be available through Xbox LIVE, the Xbox 360 is truly becoming the home of mass-market entertainment with something to offer every interest and budget.
Chris Lewis, Vice President, Interactive Entertainment Business EMEA, said:“This data shows that the Xbox 360 trajectory continues upwards, and not just in the UK. We’ve seen uplift in all countries in Europe and are confident that even at this rate of growth we can keep retail satisfied with a steady supply of consoles throughout the Christmas season. Our commitment to continuously improving and innovating new content, our new high-profile marketing campaign and the fact that we’re now the best-value next-gen console on the market with an entry-level ERP of£129.99 combine to make Xbox 360 the right blend of gaming and wider experiences at the right price to offer unparalleled entertainment for everyone. And these figures prove it.”
From last Friday, 19th September, Xbox 360, which includes a 60GB hard drive and one wireless controller, has an ERP of£169.99. The Xbox 360 Elite, which comes with a massive 120GB hard drive enabling consumers to store huge quantities of content downloaded from Xbox LIVE® Marketplace as well as their own music, has an ERP of£229.99. The Xbox 360 Arcade console, perfect for those wishing to make their first foray into the gaming and entertainment world of Xbox, has an ERP of £129.99.
<1> Figures based on ChartTrack published results for UK 29 September 2008
(Thanks, Kotaku)
“Last time I checked, they’ve never had a console that’s been on the market for more than four or five years and we’ve committed to a ten year life cycle, so you do the math…,” he says. He goes on to state that the Xbox 360 won’t have a larger install base by the end of their 10-year plan has been completed, “unless things go really bad.”
This leaves Sony with some hard decisions. Restructuring can mean drastic changes that effect all their product lines. The PlayStation 3 isn’t currently a shining example of high profit margins. The console needs time to reduce its overall cost, chip sizes and bring profitability. Is it in danger?
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