Who needs DRM when you’ve got battle.net? Blizzard believes they can authenticate legitimate users by stopping pirates from playing Diablo 3 online using their network service Battle.net. They’re saying the system is more like Steam than like EA’s solution of lock down methods using SecuROM.
Blizzard has used Battle.Net to stop piracy and allow only privileged people to play online since it was launched in ’97. This system, still in place, allows them to reuse the copy protection scheme they’ve been using, successfully, in the past.
“If you wanna play online on Battle.net with other players you’re going to have to have a legitimate copy,” Pardo said in a BlizzCon interview. Battle.net, he says, has “saved us from a lot of the PC piracy that I think hurts a lot of other single-player-only games.” (kotaku)
Although this copy protection is highly reasonable, it seems as if much of Diablo 3’s strong points lay in the awesome storyline. Apparently Blizzard is willing to let pirates play single player, and presumably with friends, using pirated copies.
Although it doesn’t seem fair for pirates to play through a single player campaign for free, it sure beats being harrased with awful copy protection along with potential gamer backlash.
One of the great downfalls of an acquisition or merger, in the game industry, is the loss of great franchise titles. Sierra, or 
There are many World of Warcraft players who basically play half their game in the auction house. I personally know of a gamer who has made thousands of gold pieces buying and selling there (*cough* Derrick). The only problem these people have is that they only have so many hours in the day to log in to World of Warcraft to run auction house sessions.
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