Microsoft Claims EMEA Holiday Sales Victory

Microsoft is reporting their European sales are the best they’ve seen in the history of Xbox 360 sales. They’re claiming the sales are double what they were in the 2007 holiday season. They are saying 8-million consoles have been sold to date in Europe, the Middle East and Africa (EMEA).

Microsoft’s fast to push out their press release, probably hoping to overshadow any reports Sony may be releasing for sales numbers. At this point, we’ll have to believe their press release as fact until someone proves it otherwise; Microsoft would hate to be caught in a lie. Unfortunately, NPD figures aren’t collected in Europe so we have to wait for all the other metric gathering companies to release final December 2007 figures.

Sony could, in fact, see a doubling of their sales figures as well, we’ll have to wait and see.

LONDON – 5th January 2009: Xbox® today revealed sales data showing Christmas 2008 was the biggest sales period ever in the brand’s six-year European history, with sales of Xbox 360™ almost double those of Christmas 2007<1>. Eight million Xbox 360 consoles have been sold in Europe, the Middle East and Africa (EMEA)<2> up to the end of 2008, widening its lead over PlayStation 3 in the region to more than one million and setting the scene for further growth in 2009.

GfK-ChartTrack data shows that Xbox 360 was the fastest-growing console of 2008, with sales in the fourth quarter of 2008 over double that of the same period in 2007, spurred on by a mix of value, great games and entertainment, and the recently-launched New Xbox Experience.

Chris Lewis, Regional Vice President, Interactive Entertainment Business EMEA, said:“Christmas 2008 was a resounding success for Xbox 360. 2008 saw us grow faster than any of our competitors and we over-achieved in sales during the crucial Christmas selling period. We reduced the entry-level Xbox 360 ERP in September, understanding the need for great value, and European consumers have responded enthusiastically. With eight million consoles sold since we launched, and consistently out-selling PlayStation 3 in EMEA, we’re poised to build on this success in 2009. This success was only possible through our partnerships with retail and with publishers, with whom we’ve worked closely to build a strong ecosystem in the region and to bring value to our shared customer base. As we move into 2009 and an uncertain economic climate, we continue to be committed to offering the right blend of gaming and entertainment experiences at the right price.”

Nick Gibson, Founding Analyst, Games Investor Consulting, said:“Microsoft appears to have enjoyed an excellent end to 2008 in Europe. According to GFK Chart Track data, the Xbox 360 recorded in excess of 100% growth in December sales compared to 2007 across the UK, France, Italy, Germany and Spain, well ahead of any other console. It also recorded comfortably the highest rate of year-on-year growth for the final quarter of 2008 overall.”

Nick Parker, Founder and Games Analyst, Parker Consulting, said:“I have seen early returns for the December 2008 sales data indicating that Xbox 360 has shown a significant sales increase year on year and furthermore is ahead of its nearest rival in terms of lifetime consumer hardware sales in the EMEA region, with an installed base of over eight million units.”

– Ends –

<1> Sales figures are Microsoft estimates based upon GfK-ChartTrack data

<2> EMEA region includes: UK, Ireland, France, Germany, Italy, Spain, Belgium, Norway, Sweden, Denmark, Finland, the Netherlands, Austria, Switzerland, Portugal, Greece, Poland, Czech Republic, Russia, Hungary, Slovakia, South Africa, and UAE

For press information, please contact:

Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com

Georgina Edwards / 020 3047 4057 / georgina_edwards@jcpr.com

About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox and Xbox 360 video game systems, the Windows operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows ( http://www.microsoft.com/games), including such franchises as“Age of Empires,”“Flight Simulator” and“Zoo Tycoon”; Xbox and Xbox 360 ( http://www.xbox.com), including such games as“Gears of War” and franchises such as“Halo,”“Fable,”“Project Gotham Racing” and“Forza Motorsport”; and MSN Games ( http://www.games.msn.com), the official games channel for the MSN network and home to such hits as“Bejeweled” and“Hexic.”

About Xbox LIVE

Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 26 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favourite retail games. More information can be found online at http://www.xbox.com/en-us/live.

About Xbox LIVE Arcade

Xbox LIVE Arcade on Xbox 360 is the premier destination for digitally distributed high-definition games. Xbox LIVE Arcade is a fast-growing phenomenon with a diverse library of original development and classic titles from the world’s best independent and established developers and publishers. With a dynamically updated library and free trials for every title, Xbox LIVE Arcade makes it easy for every type of gamer— from casual to hard-core— to get instantly immersed in the fun. Xbox LIVE Arcade also lets friends connect and play these incredible games either from the same room or from around the world via the Xbox LIVE online entertainment network. More information can be found online at http://www.xbox.com/en-US/games/livearcade.

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 718: PatchesEpisode 718: Patches

This podcast is full of patches and updates, but the guys also discuss Destiny finally getting Horde mode, PS VR2 production reportedly being paused as Sony seeks to move backlog of unsold units, the Stellaris spin-off changing its name to Nexus 5X, and Assassin’s Creed Jade likely delayed to 2025.

The news includes:

  • Stardew Valley‘s 1.6 update is finally live
  • Star Wars: Battlefront Classic Collection gets first patch following troubled launch
  • Marathon fan revival coming to Steam with Bungie’s blessing
  • Ubisoft reveals generative AI project for NPC dialogue
  • Palworld propels Xbox to best ever month of console playtime

Let us know what you think.

First PlayStation 3 Greatest Hits GamesFirst PlayStation 3 Greatest Hits Games

It’s that time in the life-cycle of the PlayStation 3 where a few of their hit titles go into “classic” game mode, which translate to a price drop. We saw this with a few games like Kameo on the Xbox 360 a year or so after the launch of the console.

The first games said to be going “classic” or, as Sony calls it, “Greatest Hits” will be: Motorstorm, Warhawk and Resistance: Fall of Man. The rumored date is July 27th, as it’s part of a print ad which boasts the new price tag of USD $30.00 for the titles, these games, currently, are USD $59.99.

More than likely this will be one of the minor E3 announcements to spread a bit more love for the PlayStation 3. The games are too expensive considering the console investment, having a few games you can buy for a nice price makes the console a bit more attractive. They are also the games the PS3 is best known for which doesn’t hurt either.

(Thanks, PS3Fanboy)

Life Sized Gears of War Lancer, Oh GoshLife Sized Gears of War Lancer, Oh Gosh

Imagine that, the USD $139 Gears of War 2 bundle includes a life-sized plastic gun that goes “zoom zoom bang.” It comes with a removable handle clip and an adjustable side-handle but… in the end… it’s a plastic toy gun manufactured for adults.

Gears of War 2 is “Mature Audiences” only but apparently that doesn’t mean these adults aren’t ready and willing to go out and buy a bundle that comes with a collectible plastic weapon. It’s listed as an Amazon top-seller and plenty of mature audiences are going to be chasing each other around the house going “boom boom, I got you” this November.

Seriously, isn’t this just going over the top in terms of stupid toys? Somehow people seem to think this is “cool,” but how many would be straight-faced walking into a Starbucks and seeing a 40 year-old man sitting at the table sipping apple juice while playing with his GI Joe’s and He-Man action figures?

In my mind, this is a piece of junk that’s going to end up in a box under your staircase or packed in the attic within a month or collecting dust hiding from your grown up friends. But who am I to judge, Amazon #1 top-seller says it all.