Kaz Hirai Dooms 360 To Short Life

Sony’s PlayStation 3 has a 10-year plan. We’ve heard about the plan, we’ve seen Sony’s current execution and we’re starting to see some of the titles making their way to the PS3 for 2009. The Xbox 360? Kaz, Sony Computer Entertainment’s head man, made his thoughts clear when speaking to Official PlayStation Magazine.

kaz“Last time I checked, they’ve never had a console that’s been on the market for more than four or five years and we’ve committed to a ten year life cycle, so you do the math…,” he says. He goes on to state that the Xbox 360 won’t have a larger install base by the end of their 10-year plan has been completed, “unless things go really bad.”

Of course, nobody says Microsoft’s 10-year plan isn’t to push out yet another console. Is that wise? We don’t really know, but you can’t count them out on it. Maybe they’ll only have half the install base but two consoles in the market within the next ten years, nobody really knows.

The one major hole we can see in his comments revolve around their claims that the Microsoft doesn’t have any history of a console being on the market for very long. If I recall, Sony managed to squeek one by on Nintendo with the original PlayStation, which changed everything for the next ten years. Sony didn’t have a 5-year track record when they started taking Nintendo down, why does Microsoft need to have an extensive resume as well?

As for Wii?

“It’s difficult to talk about Nintendo because we don’t look at their console as being competitors. They’re a different world and we operate in our world — that’s kind of the way I look at things…” (kotaku)

Say what you want about Microsoft vs. Sony, but it sure sounds like Sony doesn’t want to acknowlege Nintendo’s success because it casts a dark shadow on their own product. Nintendo and Sony have been battling for years, that’s just the way it is and that’s how the industry sees it. When NPD releases numbers, when journalists write articles about consoles and when the war is finished one thing remains constant: all three consoles are included in the equation.

0 thoughts on “Kaz Hirai Dooms 360 To Short Life”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Broken RockBand 2 Drum Pads, Best Buy RetardedBroken RockBand 2 Drum Pads, Best Buy Retarded

We purchased Rock Band 2 and the Drum Kit on the week of launch, having played on the drums for about a month we’ve already broke them. This time, however, it’s not the foot pedal, but the blue and yellow drum heads, now having smashed little holes in the center.

It’s not abuse when the object of the game is to hit the pads with sticks, right? Hopefully not, as we’re not the first to beat the pads to the breaking point using standard pressure and part-time play. In the full month we’ve had little time to really rock out with Rock Band 2 but we play when we can. It seems a bit early to already have blown out the pads.

The issue is simple: the blue and yellow pads have a dent/hole under the rubber surface, pressing down on the pad allows you to easily feel the plastic “button” which executes the hit. The middle of these two pads can be seen sunk in while the red pads center is popping up as if the rubber has let go from the surface and risen. Needless to say, the “bounce back” on the pads was gone.

(more…)

Eidos and Square Enix Birth Great ThingsEidos and Square Enix Birth Great Things

tombraiderEidos was founded in 1990 and has been the king of its own destiny since its inception. As part of Square-Enix, Eidos and its destiny were called into question, would they continue to run the show or would they become one with Square-Enix. Square-Enix has come out to say they’ll be leaving Eidos to themselves and allow creativity to flow between the companies.

“This is an exciting beginning to what I believe will be an incredible journey. I am very happy that Phil Rogers has agreed to lead Eidos in what I see as an international marriage between our two companies, a marriage that will give birth to great things. Eidos is a content rich company and a culturally significant business to the Square Enix group.” (kotaku)

Square-Enix is playing it safe with this acquisition because this isn’t a great enviroment for shaking things up internally within a development studio. Eidos is well known for Tomb Raider, Hitman, Deus Ex, Thief and many other great projects and have built a solid foundation for the future.

A mind-share between these two groups is a powerful enemy to the competitors if they’re able to open a good dialog between the two companies and share resources, tools and engines. In a world of cost savings and salary cuts, leaning on each others resources to build a better product is a win.

At least we won’t have to call them Square-Enix-Edios because that’s just a mouthful!

Gaming Podcast 129: My WalkmanGaming Podcast 129: My Walkman

This week is full of crazy energy. We seem to have gone 100% Sony on news chatter but we level that out with some great community feedback about our question of the week. We hit a little Burgertime action in our gaming flashback and bust through some Data East company history.

  • podcast-200x200Analyst says Sony Motion Control beats MS Natal
  • Sony dropping the PS3 price?
  • EA heading for a takeover?
  • Sony backing Home
  • Sony making a PSP Phone?
  • Sony Exclusives not anything great

This week we’re asking the question, what is your favorite end-boss in a video game from todays games to the past classics?