Kaz Hirai Dooms 360 To Short Life

Sony’s PlayStation 3 has a 10-year plan. We’ve heard about the plan, we’ve seen Sony’s current execution and we’re starting to see some of the titles making their way to the PS3 for 2009. The Xbox 360? Kaz, Sony Computer Entertainment’s head man, made his thoughts clear when speaking to Official PlayStation Magazine.

kaz“Last time I checked, they’ve never had a console that’s been on the market for more than four or five years and we’ve committed to a ten year life cycle, so you do the math…,” he says. He goes on to state that the Xbox 360 won’t have a larger install base by the end of their 10-year plan has been completed, “unless things go really bad.”

Of course, nobody says Microsoft’s 10-year plan isn’t to push out yet another console. Is that wise? We don’t really know, but you can’t count them out on it. Maybe they’ll only have half the install base but two consoles in the market within the next ten years, nobody really knows.

The one major hole we can see in his comments revolve around their claims that the Microsoft doesn’t have any history of a console being on the market for very long. If I recall, Sony managed to squeek one by on Nintendo with the original PlayStation, which changed everything for the next ten years. Sony didn’t have a 5-year track record when they started taking Nintendo down, why does Microsoft need to have an extensive resume as well?

As for Wii?

“It’s difficult to talk about Nintendo because we don’t look at their console as being competitors. They’re a different world and we operate in our world — that’s kind of the way I look at things…” (kotaku)

Say what you want about Microsoft vs. Sony, but it sure sounds like Sony doesn’t want to acknowlege Nintendo’s success because it casts a dark shadow on their own product. Nintendo and Sony have been battling for years, that’s just the way it is and that’s how the industry sees it. When NPD releases numbers, when journalists write articles about consoles and when the war is finished one thing remains constant: all three consoles are included in the equation.

0 thoughts on “Kaz Hirai Dooms 360 To Short Life”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 768: GrandiaEpisode 768: Grandia

This week the guys discuss Rockstar is now under pressure from UK Parliament as protests grow and 220 employees demand fired workers be reinstated, new Red Dead Redemption rating suggests remaster on the way to PS5, Xbox Series X/S, and Switch 2, PS6 launch “later than expected” and region-locked, LEGO The Legend of Zelda set coming in 2026 (the actual LEGO, not a videogame).

The Gaming History is all about the classic JRPG Grandia.

The news includes:

  • Xbox boss responds to Valve’s new hardware, fellow Microsoft employee jokes it looks like those “rumoured” Series S leaks
  • Ubisoft postpones its quarterly financial report at the last minute and halts stock trading
  • Sony says Marathon will still release by March 2026

Let us know what you think.

Episode 747: The Next XboxEpisode 747: The Next Xbox

Some of the minor news discussed include Defiance coming back 4 years after servers were shut down, BlizzCon 2025 not happening, Moon Studios going full indie, buying No Rest For the Wicked’s publishing rights from Take-Two and Final Fantasy 16 PC version removing Denuvo Anti-tamper DRM. The Gaming Flashback is 2015’s Bloodborne.

The news includes:

  • Humble Games Showcase
  • Killing Floor 3 delayed to later in 2025
  • Next-gen Xbox reportedly coming in 2027, handheld rumored for this year

Let us know what you think.

Episode 297: Intendo With An IEpisode 297: Intendo With An I

[Note: Due to a mic issue, some of the podcast is slightly distorted.]

This week’s podcast was recorded a day early due to schedule conflicts, but we make up for it with an actual Gaming Flashback this week of one of the most famous recent RPGs, Knights of the Old Republic.

In addition, there’s a ton of news:

  • Brad Wardell states RTS’s aren’t dying – just waiting
  • Microsoft considered buying Sega at one point
  • UK: Wii U sells just 34,000 pieces of software in January
  • Next World of Warcraft update to arrive in the “coming weeks”
  • thatgamecompany had been bankrupt when Journey shipped
  • Report: Next-gen Xbox will feature Siri-like voice recog
  • Ubisoft plans new Assassin’s Creed game for 2013/14, set in a new time period

All that plus Reader Feedback and a Question of the Week: “What was the first roleplaying game you enjoyed?”