Kaz Hirai Dooms 360 To Short Life

Sony’s PlayStation 3 has a 10-year plan. We’ve heard about the plan, we’ve seen Sony’s current execution and we’re starting to see some of the titles making their way to the PS3 for 2009. The Xbox 360? Kaz, Sony Computer Entertainment’s head man, made his thoughts clear when speaking to Official PlayStation Magazine.

kaz“Last time I checked, they’ve never had a console that’s been on the market for more than four or five years and we’ve committed to a ten year life cycle, so you do the math…,” he says. He goes on to state that the Xbox 360 won’t have a larger install base by the end of their 10-year plan has been completed, “unless things go really bad.”

Of course, nobody says Microsoft’s 10-year plan isn’t to push out yet another console. Is that wise? We don’t really know, but you can’t count them out on it. Maybe they’ll only have half the install base but two consoles in the market within the next ten years, nobody really knows.

The one major hole we can see in his comments revolve around their claims that the Microsoft doesn’t have any history of a console being on the market for very long. If I recall, Sony managed to squeek one by on Nintendo with the original PlayStation, which changed everything for the next ten years. Sony didn’t have a 5-year track record when they started taking Nintendo down, why does Microsoft need to have an extensive resume as well?

As for Wii?

“It’s difficult to talk about Nintendo because we don’t look at their console as being competitors. They’re a different world and we operate in our world — that’s kind of the way I look at things…” (kotaku)

Say what you want about Microsoft vs. Sony, but it sure sounds like Sony doesn’t want to acknowlege Nintendo’s success because it casts a dark shadow on their own product. Nintendo and Sony have been battling for years, that’s just the way it is and that’s how the industry sees it. When NPD releases numbers, when journalists write articles about consoles and when the war is finished one thing remains constant: all three consoles are included in the equation.

0 thoughts on “Kaz Hirai Dooms 360 To Short Life”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 360: City of WarcraftEpisode 360: City of Warcraft

This week’s Gaming Flashback is a major one, in particle for Gaming Podcast: World of Warcraft, as the WoW guild established by Derrick and Jennifer is well-remembered. For Paul, however, World of Warcraft was and is the source of some deep pain.

Along with the Gaming Flashback, this week’s news includes:

  • NCsoft might allow players to resurrect the City of Heroes IP
  • Sega accuses Gearbox founder of “doing whatever the f— he likes”
  • Free full-version Xbox One game trials coming for Gold members
  • Thousands of developers sign plea for tolerance in gaming community
  • Dev on PS4?s 8GB RAM: “It didn’t really change that much for us”

All this plus Listener Feedback and the Question of the Week: “What are the strongest memories of World of Warcraft that you have?”

Episode 262: But Not a Dollar ShortEpisode 262: But Not a Dollar Short

Episode 262 may be a week late, but it’s definitely chock full ‘o podcast goodness, as the full crew rambles on and off subject about this and that. This week’s Gaming Flashback is the old coin-op arcade game Star Castle while begat Yars’ Revenge, with a twist ending to the classic game’s tale.

This week’s news items include:

  • EA deals with Rock Band iOS debacle
  • Microsoft “banned” in Germany
  • Analyst predicts 3.5M sales of Diablo III in first year of release
  • Report: Next Xbox already in production

All that, plus Reader Feedback and the Question of the Week, “What Kickstarter project have you backed or are most interested in buying?”