Kaz Hirai Dooms 360 To Short Life

Sony’s PlayStation 3 has a 10-year plan. We’ve heard about the plan, we’ve seen Sony’s current execution and we’re starting to see some of the titles making their way to the PS3 for 2009. The Xbox 360? Kaz, Sony Computer Entertainment’s head man, made his thoughts clear when speaking to Official PlayStation Magazine.

kaz“Last time I checked, they’ve never had a console that’s been on the market for more than four or five years and we’ve committed to a ten year life cycle, so you do the math…,” he says. He goes on to state that the Xbox 360 won’t have a larger install base by the end of their 10-year plan has been completed, “unless things go really bad.”

Of course, nobody says Microsoft’s 10-year plan isn’t to push out yet another console. Is that wise? We don’t really know, but you can’t count them out on it. Maybe they’ll only have half the install base but two consoles in the market within the next ten years, nobody really knows.

The one major hole we can see in his comments revolve around their claims that the Microsoft doesn’t have any history of a console being on the market for very long. If I recall, Sony managed to squeek one by on Nintendo with the original PlayStation, which changed everything for the next ten years. Sony didn’t have a 5-year track record when they started taking Nintendo down, why does Microsoft need to have an extensive resume as well?

As for Wii?

“It’s difficult to talk about Nintendo because we don’t look at their console as being competitors. They’re a different world and we operate in our world — that’s kind of the way I look at things…” (kotaku)

Say what you want about Microsoft vs. Sony, but it sure sounds like Sony doesn’t want to acknowlege Nintendo’s success because it casts a dark shadow on their own product. Nintendo and Sony have been battling for years, that’s just the way it is and that’s how the industry sees it. When NPD releases numbers, when journalists write articles about consoles and when the war is finished one thing remains constant: all three consoles are included in the equation.

0 thoughts on “Kaz Hirai Dooms 360 To Short Life”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 311: Podcast Two, Xbox OneEpisode 311: Podcast Two, Xbox One

This week is just Jonah Falcon and Jordan Lund, but the podcast is double length as the Xbox One dominates the last part of the podcast. There’s also the Gaming Flashback of Bungie’s Oni.

This week’s news includes:

  • Games Industry Biz eulogizes Wii U, states it suffered “death by apathy”
  • Xbox One revealed by Microsoft
  • Microsoft: No fees for used games, special dispensation for gamers without internet
  • Microsoft’s Greenberg: E3 presentation will be “all about the games”

All this and Listener Feedback.

Episode 257: The Golden BoysEpisode 257: The Golden Boys

This week’s episode has a lot of … personality. That is, a lot of mockery, cursing, sniping, and general chaos – making it one of the best podcasts ever. Jordan Lund wasn’t available due to commitments at work, so Dan Quick once again filled in, and as expected, got along with Paul S. Nowak famously, as they tagteamed Jonah Falcon. In the meantime, the Gaming Flashback this week was Civilization II.

This week’s news also made Paul explode. Twice:

  • Congressmen want warning labels on all games
  • Exec: Console version of Diablo III will be “full Blizzard experience”
  • Grand Theft Auto V details allegedly leaked
  • EVE Online FanFest Panel accused of “tasteless” behavior
  • Rumor: Microsoft to release ‘Xbox Lite’ before next-gen

The winners of The Darkness II contest were also announced. All this in an episode bursting full of good, old-fashioned bitchiness.

Episode 630: Sweet BastionEpisode 630: Sweet Bastion

This week’s episode features a Gaming Flashback of Bastion, Supergiant Games’ first title, and a proto-version of 2020’s Hades. The discussion includes around their other two games as well, Transistor and Pyre. They also discuss how far Ubisoft is falling, and Jonah tries to convince the others how cool a metaverse would be for games.

The news of the week includes:

Let us know what you think at the Facebook page here.