Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
I liked the show, it was fun. I really hope Liam (I hope I remembered the name) will recover.
@New R18+ guidelines drawn up:
It is a step forward, true, but not without some question marks.
I personally don’t like their definition for what’s allowed in terms of violence for R18+. It’s very ambiguous, and it could lead to a handful of people selecting what’s R18+ and what’s RC depending on their personal taste and/or “gifts” received from publishers …
Lol “device that you could plug in” 😀
Jonah, enforcing such fines is a bit more difficult and costly than what a government is willing to invest.
@Kojima: This year has become meaningless
I feel the guy 🙁 … I also have no idea how the last 365 days passed.
Derrick, I definitely agree with the CISCO engineer vs. game devs. While I do put some heart on the stuff I work at my day job, it is far less that what I put into mods or other personal projects.
And while the money comes from the day job, the satisfactions and frustrations come from personal projects. It’s where the heart is.
@Chinese labor camp prisoners forced to play MMOs:
Playing MMOs as a punishment … there’s just something weird about it. I mean as long as you have the freedom of choice as to when to start playing and when to stop playing, MMOs don’t seem that scary.
But when you’re forced to stare in the monitor for hours and hours, day after day, I can see this having the negative effects that would make playing MMOs an effective punishment.
I guess any activity can be turned into a punishment, as long as you can turn the punished person into hating that said activity.
– you can play it while pooping!
Actually, that is a good selling point 🙂 Think of Chinese prisoners again: now they can stack all consoles in a room and have the prisoners “work” from anywhere on the compound 😛
Derrick, you’re not letting down anybody. I enjoyed the podcast a lot, mostly for the personalities of you guys. And by reading the comments in the show you allowed the listeners to somehow connect with you guys.
Anyway, I’ll keep an eye on the RSS feed. Who knows.
at first i was happy because when i updated the podcast on a smartphone i finally saw the new episode and i said yes!!!! Then i saw the title i was like oh man but its okay derrick and jennifer i will only consider this a pause and you could continue anytime you like @qotw i would like to be surprised to see the podcast up and running again
ill be playing minecraft while your gone and will always wait for your comeback
Thanks for all the memories. The TD gaming podcast got me through 2 years of night shifts and was always a weekly highlight. All the best to all of you in the future.
Hope things continue to improve with your son, Derrick and Jennifer. Thanks for your efforts Jonah over the last 20 episodes. And farewell to my fellow listeners and commentors. (Especially Herr_Alien, who always had something insightful to add. Maybe you should team up with Jonah for continuing the cast =D. )
Roger, Wilco, Over and Out.
@Tristan: the thought occurred to me too, but unfortunately (1) I am too PC-centric to be of an actual use to the podcast and (2) spare time is always an issue for me. To get an idea, I got a copy of Portal 2 for … almost a month now and I only managed to play 30 minutes of it.
Add to that time zone differences and things like synchronizing schedules can become hairy.
As for the question of the week, I would love to see the podcast continue.
Jonah, a piece of advice, if you do decide to continue: take a small break to think a bit on the format, find somebody to co-host it, help you out with editing (btw, since editing doesn’t require synchronizing schedules, I can help out with that).
I’ve really enjoyed the podcast since I started listening to it a couple of years ago and it’s sad to see Derrick and Jennifer leave, but I hope things work out well for you and your family. All the best for the future. Thanks to Don too, he was a pretty cool host 🙂
I do hope that you find a way to continue the podcast Jonah, as I think you’ve done a really good job as co-host for the last 20 or so episodes. But if it doesn’t work out, thanks for your efforts too.
And yes, Herr_Alien, you’ve been a legendary listener 😛 Every week without fail there’d be a comment from Herr Alien with many insightful nuggets of wisdom.
So anyway, if this is the end….. So long, Farewell… and I leave you with this:
“Roads? Where we’re going, we don’t need… roads.”
A new episode is coming out tonight. Didn’t have time for Reader Feedback, but hope you enjoy it!